Music marketing is how record labels and artists promote music to their target audience. Music marketing consists of multiple factors, for example, social media, press campaigns, online advertising, radio play and film placements. These combined make the ultimate marketing machine. But what some ways to achieve it?
Twitter this twitter that
Twitter is a vast network, consisting of millions of users, retweets and hashtags. It is a powerhouse for music marketing. To gain exposure over Twitter, you need to be consistent and should he check with your posting. Set up a posting schedule; for example, you could post promotional tweets in the morning and more lighthearted tweets in the afternoon. If you do this for a solid week and have a look at the analytics, you will be able to see which tweets are the most effective. Once you establish useful tweets, do more of them and reevaluate in a few weeks.
Remember to use #hashtags when posting content. If you did not know a hashtag is a form of metadata used on social networks and is away the uses to find particular material which is relatable to the hashtag. Again, use the analytic’s built into Twitter to establish which are most active.
Facebook is a funny one for music marketing. You can have thousands of followers on your page however only a handful will see the post. Here’s a top tip. Head to your page’s admin settings and have a look at the engagement analytics; Facebook kindly show you which days and times people engage with your content. Once you have established this, create a posting schedule and start lining up your content. Review this in a week and see if you will reach an engagement has increased. If not, reevaluate and try again. The key to successful Facebook posts is consistency and a lot of trial and error. Try out different images and wording. Your audience may like communicating in memes. They could like long-form style posts. Try a few and reports back to us with your findings.
If you are in the music industry, sending DJ promos is not uncommon. However what is unusual is to send your fans a promo before the official release. Madness? No, not at all. You could put your top fans to work in exchange for your music via promo.
Set up a landing page showcasing your music but also include an email input form. Ask your fans to subscribe to your mailing list and have an automatic response email asking your fans to share the landing page to their friends. However, set criteria; in the initial auto-reply email ask your fans to screenshot them posting the landing page and for them to email it to you. Tell them you will choose 5 lucky people to receive an early release via promo email. This will help create buzz and traffic to the music.
Get featured on Podcasts
Podcasts have been around a while and are becoming increasingly popular. This could be used to your advantage. For example, if you wish to promote drum and bass, we recommend you start searching for drum and bass podcasts. Shows like Hospital Podcast allow music to be submitted for feature consideration. Take a look at their websites and grab the relevant email addresses. Often they’ll have a public submission email address. Use promo software, like Promo.ly to send them your latest track.
We hope these brief, informative ideas help when promoting your next hit. There is no secret sauce with music marketing. Grab an idea and go with it. If it fails, try again until it succeeds. For more information on music marketing, Promo.ly have an extensive blog especially for you!