Common Music Marketing Mistakes Musicians Should Avoid

The improvements in technology have drastically changed the music landscape. Music production technology is now more accessible to more people, allowing multiple artists to debut their songs every week. Because of this, we have seen rapid growth and tighter competition in the music industry these past years.

Without a proper audio marketing strategy, it may be hard to get your music known to the public. This article will run you through the common marketing mistakes musicians make and how you can avoid them.

Mistake #1: Not Having a Target Audience

Having a niche and specific target audience is essential when it comes to music, as everyone has a set preference. You cannot create music that will appeal to everybody.

Having a target audience will determine what kind of approach you will use in marketing your music. This means that you need to know who your ideal customer is before even developing your marketing strategy.

If you’re targeting teenagers, you’ll want to use a different approach to marketing your music than if you’re targeting an older demographic.

Mistake #2: Lack of a Marketing Plan

Marketing is not only about getting your music heard by the public. It’s about getting it heard by the right crowd. An excellent digital music marketing plan will have clear objectives. It will also provide a clear path on how to achieve those goals.

Having these set objectives can also help you determine the success of your promotion.

Mistake #3: Not Being Original

Making an original track is challenging. It takes time to develop your own style and sound. But the more authentic your music is, the greater your chances of making a lasting impression on listeners.

You could be one of the best songwriters in the world, but without the ability to be unique, you’ll never get recognized. While it helps to have a set target audience, don’t be afraid to get creative and unconventional with your music.

Mistake #4: Not Having an Online Presence

With the internet taking over the entertainment industry, having a solid online presence is now a requirement for every musician. Having an online presence for your music is more than just having a profile in SoundCloud or ReverbNation. It’s more than just music streaming sites too.  

Your online presence also depends on an active social media account and a website where people can find out more information about you and your music. Having a website will also allow you to be viewed as a serious musician.

Mistake #5: Lack of Branding

Having a distinct and memorable brand for your music is a massive advantage for musicians. This allows your brand to be recognizable and stand out to your target audience. It can also help ensure long-term success and popularity.

Mistake #6: Not Making Use of Video Promotions

Videos are proven to be one of the best ways to market your music. People are more likely to share video content that they enjoy. This allows you to put your music in front of more people and be more memorable.


These are just a few of the many market mistakes musicians make. There are other ways to promote your music that we may not have mentioned in this article. Keep an open mind when trying out new ways to promote yourself and your music. With the help of social media and the internet, you are just a few steps away from making your music heard by the public.

Do you need help with promoting an album release in the U.S.? Promoly offers flexible plans to help you conveniently promote your music. Start your 7-day free trial today!

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