A Guide to Measuring Podcast Listener Engagement Part 1

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As the popularity of podcasts continues to grow, so does the need for effective ways to measure listener engagement. While there are many ways to do this, we will focus on nine of the most common metrics in this two-part series.

It’s important to understand how engaged your listeners are with your podcast content so that you can build an audience and grow your show over time. Without knowing how your audience is receiving your content, it’s difficult to determine what your next move should be.

In the first half of this series, we’ll cover the first five key metrics of measuring listener engagement. Let’s get started.

1. Subscriptions and Followers

Subscriptions is a metric that measures the number of people who have subscribed to your entire show. This means they will receive a notification when a new episode comes out. You can use this metric to track the popularity of your show by looking at any spikes or dips in subscribers.


Downloads are an important metric to track when understanding how engaged listeners are with a podcast. By looking at which episodes are getting the most downloads, podcasters can get an idea of what kind of content is most popular with their audience. 

If certain topics, guests, or episode formats seem to be a hit with listeners, podcasters can adjust their content strategy accordingly to produce more of this type of content. On the other hand, if an episode falls flat in terms of downloads, podcasters may want to reconsider that particular format or topic in future episodes.

3. Direct Feedback

The easiest way to gauge your audience’s level of engagement with your podcast is to ask them. You can ask them for feedback on the podcast, social media, or your newsletter. As your show grows, you may also get some unsolicited feedback, which can be helpful if it is respectful.

4. Unique Listeners

Looking at the number of people who listen to each episode of your podcast can give you an idea of which episodes are popular and which ones aren’t. This metric differs from the number of downloads because it counts the number of people who listen to the episode, even if they don’t download it. This number can help you determine which topics are interesting to your audience and which aren’t.

5. Audience Analytics

To increase audience engagement, you need to understand the identity of your listeners. This includes knowing their location, age, gender, interests, and other demographics. Additionally, it’s important to know what kind of device they use to listen to your show. This information will help you determine what type of content to produce and how to market your show.

The more data you have about your listeners, the better you will be able to understand their needs, desires, and preferences. This will allow you to create new content tailored to them and help you build a better relationship with your listeners.


Podcast listener engagement can be measured in many ways, including download numbers, time spent listening, and whether or not listeners subscribe to a show. By understanding how to measure and improve podcast listener engagement, podcasters can increase the chances that their show will be successful. 

Read on to the second half of this series to understand other listener engagement metrics and how to improve them.

Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want a better digital audio advertising strategy, we can help. Get in touch with us today!

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