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Marketing Your New Release on a Budget

Do you have an original single to release? If so, it’s time to make it known. All you have to do is upload your newly released single on popular online platforms such as Youtube and let social media work its magic. In a matter of days, you’ll get thousands of views across the globe. Perhaps you’ll even wake up one day to find that your song is trending, and the whole wide world is crooning along with your latest single.

The life of a musician would be a lot easier if that were the case. Unfortunately, it takes either musical brilliance or dumb luck to achieve such an unexpected following. Sometimes, it’s a hit or miss. Musicians need to put a lot of hard work and deliberate pursuit into promoting their music, especially when it comes to their new releases. It isn’t easy and it isn’t necessarily cheap, either. In fact, even the biggest stars and famous musicians have to spend millions of dollars to have their music out in the market.

The question then is, what if you are a regular musician famous only in the locality needing to promote your newest single on a very tight budget? How do you go about doing this when your funds are limited and you badly need your music to be sold? Worry not – we’re here to help! Read on to find out more about marketing your new release on a limited budget.

Tell a compelling story

Every piece of music is brilliant and unique. However, it won’t be so without a story. Music conveys a message — be it a message about love, hope, pain, or disappointment. The lyrics, the instruments, and the little details all work together to tell a story. Therefore, if you write your own music, make sure that a compelling story is a part of it.

The content of your song should serve as an inspiration and act as the blood that flows through your music. This is the story that you will tell in your bio and the pitch that you’ll send out to blogs, radio, and media outlets. The bottom line is that you must think about what is story-worthy and prepare to share it to the rest of the world.

Align visuals with your story

Once you’ve successfully carved the core story, what better way to proceed to the next course of action than to streamline all your visuals to the story you’ve created? Align and update your visuals to go along with your story — from the band photos to the banners down to the music videos. It’s more of like creating a central theme for your music release. The central theme should be anchored from the main story you wish to tell to the world. It takes consistency and professionalism to ensure that the central theme gets across to the public’s eyes – and yes, ears.

Pitch via radio, blogs, press outlets, and social media

Lastly, and most importantly, prepare to get the newest music single promoted in different media platforms. This often isn’t the fun part, but promoting your music by making it known on the radio, blogs, press outlets, and social media is imperative.

That said, narrow down a short list of people and outlets you hope to contact and get your music marketed. The best way to do so is to be personal and genuine in a way that you tell the story behind your new music every time you reach out to someone. You can reach out to music bloggers and even make use of social media platforms to promote your music. Now for radio stations and some media outlets, you need to send physical copies of your new album along with a press kit that includes a press release, a track listing, and photos of your band.

So what are you waiting for? Tell a story, align it with your visuals, and spread the music to the world! Who knows? You might just get noticed and be given the opportunity to become the next big thing in music!

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