As an independent musician, it is crucial to begin early and be proactive with album promotion. This may ensure that you generate interest in the album before its release date.
Online, you can disseminate information for little to no cost. Sometimes, independent musicians’ creative campaigns are even more effective than major labels’ one-size-fits-all strategies. How impressive!
Read on to discover the four marketing steps you must do as an independent musician.
Step 1: Gather and Engage Your Fans
The majority of independent artists do their own marketing. Your supporters act as a marketing team, spreading the word. You cannot send them an email with a plan and expect them to carry it out, but you can encourage them to collaborate.
- Raise Funds
When fans are engaged, they become more vocal. People are more likely to share a project with their peers if they believe they contributed significantly. Request fan photos to be used in your single’s music video. These will all allow you to raise funds.
- Offer Fun Competitions
Contests encourage fan interaction. Offer something unique, such as a live webinar/Google Hangout concert with a question-and-answer session in which you will debut a new song. Post your single to social media to enter the contest. You will raise awareness and encourage winners to share their experiences.
Step 2: Do a Live Album Promotion
In today’s modern world, you can click the upload button, tweet, and you’re done. However, face-to-face interactions are valued highly in the music industry. As such, do a live album promotion.
- Showcase Unreleased Tracks
Recording an album can be stressful as you rush to finish everything, but now is the time to start performing live. Inform your audience that you will be performing a new song. This will build excitement for the album and allow you to tweak the songs based on their feedback. You can make changes if it does not sound good when played loudly. The entire album could even be performed at one of four shows in the month leading up to the album’s release. They must attend every show in order to be the first to hear the new songs.
- Celebrate the Release of a New Album
A live performance after the release of your album can help generate local buzz. It is common to have an album release show or party followed by a tour, but you should think about ways to keep your fans excited while promoting your album. Mini house concerts are a great way to thank your most devoted fans.
Step 3: Produce Social Media Content
Other than listening to your music, give your fans a reason to follow you on social media.
- Take Advantage of Platforms
Connecting with fans is made simple by social media. Share studio stories and musical influences. You want fans to visit your website before the album is released, or whenever they want.
- Demonstrate Your Craft Online
Many people are fascinated by musicians’ creativity. Send in unfinished songs or lyrical ideas. Inform your fans about your influences. You’ll gain more followers and develop a more personal relationship.
Step 4: Seek the Media and Influencers
Bloggers are the way to go if you want to expand your reach beyond your current fan base. If you have a plan, you can blog as an independent musician. Blogs are popular because their readers value the blogger’s viewpoint.
- Obtain Blog Reviews
Find blogs that cover your area of expertise and professional standing. Send a concise, direct email with a clear subject line. A link to your music and a story about your album, rather than your life story, should be sent. Remember that the goal is to persuade them to listen to your music; the music should speak for itself.
- Entice Blog Readers
To convert the blogger’s followers into fans, offer them a preview of your single or a free download. If they enjoy one song, they may buy the entire album.
Conclusion
Indeed, independent musicians can succeed without large music companies. Through social media platforms and strategic posts, you can now engage your fans, gather more followers, and produce your best music ever! Simply follow these four steps to reach your dreams!
Do you want to learn how to market your music independently? Promoly is here to help you get noticed and be heard. Work with us today!
