fbpx

4 Marketing Steps You Must Do as an Independent Musician

As an independent musician, it is crucial to begin early and be proactive with album promotion. This may ensure that you generate interest in the album before its release date.

Online, you can disseminate information for little to no cost. Sometimes, independent musicians’ creative campaigns are even more effective than major labels’ one-size-fits-all strategies. How impressive! 

Read on to discover the four marketing steps you must do as an independent musician.

Step 1: Gather and Engage Your Fans

The majority of independent artists do their own marketing. Your supporters act as a marketing team, spreading the word. You cannot send them an email with a plan and expect them to carry it out, but you can encourage them to collaborate.

  • Raise Funds

When fans are engaged, they become more vocal. People are more likely to share a project with their peers if they believe they contributed significantly. Request fan photos to be used in your single’s music video. These will all allow you to raise funds.

  • Offer Fun Competitions

Contests encourage fan interaction. Offer something unique, such as a live webinar/Google Hangout concert with a question-and-answer session in which you will debut a new song. Post your single to social media to enter the contest. You will raise awareness and encourage winners to share their experiences.

Step 2: Do a Live Album Promotion

In today’s modern world, you can click the upload button, tweet, and you’re done. However, face-to-face interactions are valued highly in the music industry. As such, do a live album promotion.

  • Showcase Unreleased Tracks

Recording an album can be stressful as you rush to finish everything, but now is the time to start performing live. Inform your audience that you will be performing a new song. This will build excitement for the album and allow you to tweak the songs based on their feedback. You can make changes if it does not sound good when played loudly. The entire album could even be performed at one of four shows in the month leading up to the album’s release. They must attend every show in order to be the first to hear the new songs.

  • Celebrate the Release of a New Album

A live performance after the release of your album can help generate local buzz. It is common to have an album release show or party followed by a tour, but you should think about ways to keep your fans excited while promoting your album. Mini house concerts are a great way to thank your most devoted fans.

Step 3: Produce Social Media Content

Other than listening to your music, give your fans a reason to follow you on social media.

  • Take Advantage of Platforms

Connecting with fans is made simple by social media. Share studio stories and musical influences. You want fans to visit your website before the album is released, or whenever they want.

  • Demonstrate Your Craft Online

Many people are fascinated by musicians’ creativity. Send in unfinished songs or lyrical ideas. Inform your fans about your influences. You’ll gain more followers and develop a more personal relationship.

Step 4: Seek the Media and Influencers

Bloggers are the way to go if you want to expand your reach beyond your current fan base. If you have a plan, you can blog as an independent musician. Blogs are popular because their readers value the blogger’s viewpoint.

  • Obtain Blog Reviews

Find blogs that cover your area of expertise and professional standing. Send a concise, direct email with a clear subject line. A link to your music and a story about your album, rather than your life story, should be sent. Remember that the goal is to persuade them to listen to your music; the music should speak for itself.

  • Entice Blog Readers

To convert the blogger’s followers into fans, offer them a preview of your single or a free download. If they enjoy one song, they may buy the entire album.

Conclusion

Indeed, independent musicians can succeed without large music companies. Through social media platforms and strategic posts, you can now engage your fans, gather more followers, and produce your best music ever! Simply follow these four steps to reach your dreams!

Do you want to learn how to market your music independently? Promoly is here to help you get noticed and be heard. Work with us today!

Take your record label to the next level with email marketing.

Bring your email list to the next level with our exclusive email marketing tool for record labels. Easily import your contacts and deliver your hottest promos directly to top DJs, journalists, and industry professionals.

Whilst you're here, we have more to read.

Pursuing Your Dreams: How to Start Your Very Own Podcast

We have seen how podcasts are slowly replacing traditional radio. What is excellent about this rising platform is that you do not need specialized equipment to start one. All you need to create your podcast is a good microphone, a computer, and an internet connection. If you plan to start…

4 Marketing Steps You Must Do as an Independent Musician

As an independent musician, it is crucial to begin early and be proactive with album promotion. This may ensure that you generate interest in the album before its release date. Online, you can disseminate information for little to no cost. Sometimes, independent musicians’ creative campaigns are even more effective than…

The Common Mistakes to Avoid in Music Marketing

Marketing music, like making music, is not an exact science. Marketing efforts may take months or even years to bear fruit. Independent musicians can make a variety of mistakes when it comes to music promotion, such as not having promotional videos, photos, or advertisements for new releases. Luckily for you,…

Some of the Best Tips to Promote Your Music on Instagram

As an artist, you want to make sure your music reaches as many people as possible. One great way to do this is by promoting your music on Instagram. Of course, not everyone is immediately well-versed with it; that is why we have listed a couple of tips below that…

How to Upload and Promote Your Music on YouTube Shorts

YouTube Shorts is a new feature on the YouTube app that allows users to create and share short videos with others. It is a new short-form video app that allows you to create and upload videos up to 60 seconds long. YouTube Shorts offers a great way for musicians to…

Get On Spotify with These Audio Marketing Strategy Tips

Spotify playlists are a great way for new artists to get discovered by potential fans. If you can get your music on a popular playlist, you’ll be in front of many people who might not have heard about you or your music. But how do you get your music on…