How to Market Your Music on SNS: 7 Content Ideas To Try

Social media is an intuitive way to get your music out there for the world to discover. You can squeeze it in between cat videos and selfies without paying for a radio or TV spot. However, with many types of content showing on people’s feeds nowadays, you have to be extra creative to ensure that yours would always be interesting and engaging for them. 

If you want to learn how to market your music on social media, here are some content ideas that you could include in your calendar.

1. Behind-the-Scene Shots

Behind-the-scene shots are a great way to humanize your music. Let your fans see how you work. Frequently posting behind-the-scenes shots of your rehearsals and performances will show the fans that you are a real person and that you rehearse, prepare, and work hard for these showcases.

Fans can relate to you and feel like they are part of your journey. It also gives them a sense of pride in your success.

2. Page Giveaways or Contests

One way to drive followers is to do page giveaways or contests. They are an excellent way for fans to get to know you better and can also help you boost your social media fan base. Fans love the opportunity to win page giveaways or contests. 

Do you have a contest for which your followers can enter for a chance to win your album? You can ask fans to share your music on social media to enter your contest and customize the mechanics depending on what kind of reach or engagement you want to have. 

3. How-To Posts

If you have written a tutorial on how to produce or make music, why not share it with your fans? Post it on YouTube or on your Facebook or Instagram pages for your fans to get it for free.

How-to posts are a great way to teach your fans about your music. If you have some special techniques that you use when recording your vocals, post a video that shows how you do it.

If you have a special beat-making technique, post a video that shows you making a beat. Besides surprising them, you also make your followers feel special as you share these tips they can also refer to in the future. 

4. Interviews

While promoting your music, don’t forget to give fans an inside look into your life. Giving interviews is a great way to promote your music and life as an artist. You can talk about your creative process, inspiration, and life outside making music.

5. Online Concerts

Online concerts are a great way to promote your music. You can play your music live on different sites and let your viewers live stream. You can use platforms such as Facebook, YouTube, Twitter, or Instagram to capture more audience.

6. Live Videos

Going live on social media is a great way to connect with your fans. You can either do a Q&A or perform live on these platforms. It is a great way to bring your followers together and engage with them in real-time.

7. Short-Form Videos on TikTok

Many known stars use TikTok to connect with their fans. You can do the same thing. Besides posting short videos to promote your music, you can also take your fans closer to you by posting TikTok videos showing your day-to-day activities, your performances, and how you make music. Having TikTok videos will make your audience feel like they are a part of your journey.


Promoting your music on social media is a great way to reach your audience and sell your music. However, bear in mind that different social media platforms have different characteristics that you should consider when creating your social media calendar. Make sure to explore each of the content types above to see what kind of content your followers want.

If you think you need more help in digital music marketing, we can help. Promoly helps companies promote audio content over email and social media through an effective audio marketing strategy. Our dashboard can help you track your promo campaigns on a simple and readily accessible platform. Start your seven-day trial today!

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