Being a popular means of digital audio advertising, many people have ventured into podcasting. However, you’ll need to take a breather from podcasting at some point in your journey. This might be due to several factors, including a lack of enthusiasm for your podcast, stale material, or a lack of downloads. If any of these seem familiar, it’s time to give your podcast some TLC.
Taking action to refresh your podcast sooner rather than later is much easier if you know what to look for.
We will go through some of the most typical warning signals that your podcast requires some additional love and care.
Experiencing a Rut
If you feel like you’re caught in a rut, it’s time to give your podcast a revamp. You may be doing the same thing repeatedly, which isn’t always a negative thing, but it gives people the impression that you’ve hit a wall.
A format switch or a fresh episode concept may be all that’s needed. For example, you may record in a new location or find a new cafe where you can compose your material instead. You can get out of a rut and become passionate about your presentation again with only a minor modification.
Changing Your Niche
Keep in mind that all the aspects of your podcast should represent the niche you have selected. In the beginning, this may have been true, but as your podcast has progressed, you may have made changes to your subject matter, so check to see whether your podcast still accurately reflects your current thinking.
Your podcast bio is an area that is often disregarded. On Day 1, you may have used the same bio, but does it still accurately represent your show? Is it a good fit for your business? If not, how does it describe your existing sound to prospective listeners? It’s time to give your podcast a makeover if the answer is no to the earlier questions.
Needing to Rework Your Artwork
Has it been a while since you gave your artwork a new coat of digital paint? As your artwork is what your listeners use to distinguish your podcasts, we’re not advocating a complete redesign. However, a few cosmetic changes may go a long way toward giving your program a new lease on life.
If your program has several seasons, you may want to consider changing your artwork for each new season. Your program doesn’t need to be radically reworked, but a few tweaks each season might keep it fresh and engaging.
When it comes to putting on a display, it’s important to remember that your artwork is frequently the first thing people see. Ensure that it is constantly engaging and enticing to listeners.
Having A Bored Audience
Although you may have a dedicated following, even the most ardent supporters may find it tough to remain around if your episodes aren’t exciting!
How can you tell whether your audience is becoming tired of your content? We all know how it goes: You’re bored, and you’re not alone! However, there are additional indicators to watch for.
If you’re using Podchaser or GoodPods, watch your ratings and reviews sections on iTunes, Stitcher, or any other podcast-focused site. It’s a good indicator if your numbers drop or you start to receive some less-than-stellar reviews. This may mean that your audience isn’t getting the high-quality episodes they’ve expected from your show.
However, this may also indicate that you need to invest more in your audio marketing strategy. It helps to check the engagement in each podcast episode you upload.
A podcast is like any other hobby, relationship, or business. It requires tending to and maintenance to ensure it is successful and rewarding for the long term. When you give your podcast TLC, it will be more enjoyable and rewarding for both you and your listeners.
Do you need help with your podcast and digital audio advertising in the US? Promoly helps brands promote their audio and track their engagement or sales. Start by signing up today!