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How to Market to New Fans You Make on Tour – Music Marketing 101

After years of hard work, planning, and dedication, you’ve finally done it—you’ve built a sizeable loyal following that awaits every new track you release. It’s been a long journey, but amidst the album drops, the tours, and the marketing, there’s one thing that has and will always remain true: the grind never stops.

During music releases and tours, you’re bound to expand your reach and gain new fans, resulting in a huge increase in your social media following. You might even get a shoutout from a recording artist you’ve always wanted to collaborate with!

Any up-and-coming artist dreams of naturally growing their following. However, those that click the “follow” button on Instagram aren’t necessarily going to be around forever. You have to keep them interested and show them that you’re worth their attention. Unfortunately, this is easier said than done.

1. How exactly are you supposed to maintain your newfound fans?

When your following starts to grow, your dedication to maintaining a strong online presence should as well. Fans are a picky bunch, often willing to drop an artist if they don’t get regular updates. Here’s what you can do to get started:

Thanks to social media, artists have a ton of different opportunities to keep the conversation going with their fans. By bridging the gap between both parties, social media can help aspiring talents keep their followers engaged and looking forward to the next album drop or concert date.

A great way to use social media to your advantage is to use the geo-tag tool, which can allow you to see all the photos and videos that your fans took at different shows that you held. Once you’ve found your fans online through the help of the trusty geotag, feel free to personally message them with a tweet, direct message, or comment to thank them for going to your show.

2. Use social media advertising to your advantage

While we’re on the topic of social media, did you know that one great way to keep yourself in the forefront of followers’ minds is to run paid ads? With paid ads, you’ll be able to reach a greater audience while ensuring any updates reach your existing fans.

Want to give it a try? Consider running a paid ad that will promote your latest single or upcoming tour date, giving fans and would-be fans even more reason to follow your page and your journey as an artist. When a paid ad is done right, it can yield fantastic results!

3. Get your fans to follow you on your artist channels

Spotify, YouTube, Apple, Amazon, and Soundcloud: what do they all have in common? They can all help your fans discover even more of your material beyond your show’s setlist while allowing them to foster a greater liking to your stuff. Artist channels allow fans to hone their interest in an artist’s material while easily getting updates on what they’re about to do next or release. A great and easy way to get more fans to follow your journey is to put a little self-promotion in between your songs during shows, where you can give your fans the name of your different pages and how they can follow them.

4. Give your fans something to act on!

If you’re ready to take things to the next level in terms of keeping your newfound fans (and even gaining new ones), you should definitely try this marketing secret: a call-to-action. As an extremely effective marketing tool, a call-to-action (or CTA, for short) is a marketing tool that you can use to encourage shares, likes, and comments by incentivizing this action for your fans. By giving your fans an incentive towards spreading the word, you can reward them and keep them going with rewards like exclusive content and live-streamed shows.

Struggling to do all the work yourself? That’s what we’re here for! If you need help communicating your music updates to your followers, give Promo.ly a try! We are a music promo delivery system for artists, labels, and PR agencies, helping you maximize your current mailing list. We’re a music service that delivers music to your mailing list, get in touch to see how we can help today.

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