With so many music artists releasing new singles and albums daily, you need to make yours stand out when you finally release your tracks. When your music promotion stands out from the rest, you will have a higher chance gaining the attention of record labels and potential listeners. No matter how good of an artist you are, your songs won’t go viral and you won’t catch a break if no one takes an interest in it in the first place. Good music promotion is essential. Therefore, here are some things that you may want to consider when you’re creating your music promotion package:
Choose Your Best Songs For The Demo
While your music promotion will gain the initial attention of record labels and potential fans, you need to also have songs that listeners will like and want to keep listening to. The first track on your playlist needs to make your audience want to hear the rest of your demo. A short demo playlist of your best two or three songs is sufficient. Make sure the track has been recorded in high quality and that there is no unwanted background noise. Your demo is how people will judge your music, so you want to give it the best chance possible.
Tell People About Yourself
Writing a short (one page) and a concise bio page about yourself and your music can help people gain a better understanding of who you are as a musician and what you were inspired by when writing your songs. Make it genuine and honest. Your bio should be personal and relevant, yet professional. This means not including things like how your family especially loves one of your songs or how you have two cute dogs. Use your own words, so don’t include language that you rarely use. Try to avoid cliche statements as well.
Write the Press Release
Writing a press release in conjunction with your demo when you are sending it out can help to promote your album. Your press release will inform current fans to check out your new songs and tell new audiences and record labels more about yourself or your band. Detail the things you are promoting in your press releases such as the name of your album or the songs that you’re particularly excited about. Maybe you have a gig coming up. If so, you can also mention that and let people know when and where it is. Keep the information relevant to your music.
Hand Out A Press Pack
Create a page or two of your new release and what has been said about it on reviews. Include the highly rated reviews of your new tracks. If possible, use publications from sources that are high profile. Also include information such as the number of active listeners, video views, and social media followers. This is an opportunity to sell your music, and you need to make it look like you are an exciting band.
Take A Picture
Putting a face to the music is always better than just having the music. If the media wants to publish an article about you, they might be reluctant to do it if there is no picture to go with it. Take a colored photograph and make it look good. Hire a professional photographer to help ensure that the image is usable.
Write A Personal Message
When contacting any record label or music blogger about your demo, it is always a good idea to write a personal note targeted at different people. Don’t make it generic either. Include their names and company in the message. Send them badges and posters of your music. These will help you stand out and persuade them to consider listening to your playlist.
Don’t Forget To Include Contact Information
On any piece of significant promo material, e.g. posters, CDs, and press release, ensure you have included details of how people can contact you. Make it clearly visible and include both your phone number and email. You never know what could happen, but it’s fair to say that if something particularly exciting does happen, you don’t want to miss it!
Promo.ly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!
