It’s frustrating to get a cold response from audiences when you reach out about your music. Your tracks did not create a ripple even if you’ve put in the effort and the sleepless nights to complete them. You’re lucky to hear from a non-mainstream reporter who will promote your music because he digs your sound so much. But as for the hundreds of people you’ve sent your songs to? Nothing.
Getting attention is not easy, especially in the crowded music industry. Aside from sounding like two or three other artists, it’s the media who will help propel your identity to interested listeners. There are ways to beat the odds of emerging from a populated pool. However, remember that there are people who will not like your sound as you go mainstream. On the flip side, there is an increase in listeners that love your music as well.
What’s the story, morning glory?
We’re not talking about the Oasis album here. Rather, you must learn how to convey your story compellingly. If you are developing a bio, treat it as a sales piece that will entice journalists to listen. You can find angles from your origins, musical influences, and song lyrics. Include information, such as the number of albums released and notable live performances as well. Connecting your songs to current events is good for maintaining your relevance.
Match your image with your sound
First impressions count. Landing your publicity photo or cover art can make a journalist listen to your music. Make sure that the image you submit represents your music accurately. You need not use illustrations reserved for rock bands if you are a rhythm and blues artist. Hiring a professional photographer with an impressive portfolio of published material can help you capture that picture-perfect shot.
Don’t know where to start? Look at similar artists and see how their photos convey their music. You can also ask musicians in your area for referrals on the best photographers within your location. Landing this hire will set the vision for your brand and produce photos that you will be proud to share.
Reach out to music blogs
Now that your story and your pictures are ready, it’s time to make a pitch to people who will promote your music. Blogs can be that avenue as long as you follow their submission guidelines. They may not even pay attention to your message if you don’t follow their rules. Follow them by heart, and you are starting in a good rhythm.
While submitting to hundreds of music blogs can be stressful because of varying guidelines, some of their requirements do overlap. Therefore, you can make a list of their guidelines and look for patterns that will make the process more efficient. You will have to bear with the small changes on the pitch for each blog. It’s a small sacrifice that can pay huge dividends.
Do not forget to include a compelling reason why they must cover you. Tell these writers what makes you different and what creating music means to you. You can dig previous write-ups of these music bloggers to find declarations that may lead them to like your sound. It’s not advisable to reach out if you can’t persuade them to pay attention.
Introduce yourself via Spotify and social media
You cannot underestimate the power of music streaming websites like Spotify in propelling your songs. Therefore, you must upload your songs and complete your profile by sharing a cover image, updated bio, and social media links. Increase the chances of getting discovered by creating an Artist’s Pick playlist containing music by artists that may sound like you. Share the link to the playlist on social media to funnel traffic to your Spotify profile.
Include a link to your Spotify profile on your newsletter and request for follows on your account. With more clicks to your page, Spotify will take note of your increasing popularity and include you on their Discover Weekly playlists. Running Facebook ads can help promote your music, but it will be worthless if you don’t target the right market.
Your hard work does not end after releasing your music. Promoting it the right way will help you ensure that your music is heard, and your hard work and talent pay off. Follow the tips mentioned above, and you’re on your way to reaching your music goals.
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