Guidelines for Social Media Promotion of Your Podcast

As a podcaster, you know the benefits of using social media as a stream for digital audio advertising for your show. But it can be tough to determine where to start with many platforms.

Regarding social media tactics for your radio station, we’ve already covered a lot of ground. We also enjoy the audio show format of podcasts, so today, we’re providing you with a brief tutorial on how to advertise your podcast on social media.

Because social media marketing and podcasting go together like peanut butter and jelly, you can use some strategies to increase the audience for your podcast. 

Here are some guidelines for using social media to promote your podcast:

Make A Social Media Profile Just For Your Podcast

Nowadays, everyone, as they say, has a podcast. Make sure your show has its social media accounts and doesn’t just use your personal Instagram, Facebook, or Twitter for promotional images and posts if you aspire to host your show.

For two reasons, it’s better to have a separate social media account for your podcast than to just post announcements on the one you’ve had since you were twelve.

It makes it simpler for strangers to find your work online, which is the first advantage. You have more freedom to use marketing techniques like hashtags, turning the account into a business account, or uploading daily promotional posts because the account you use for your podcast differs from the one where you post pictures of your family.

Second, giving your podcast its social media accounts enhances its authority. If you only share updates on your personal Instagram account, your podcast might be a hobby rather than something you’re willing to grow. 

Instead, as an audio marketing strategy, you can demonstrate to your current audience that your podcast is something to be taken seriously by setting up a separate page for it and telling your friends and family about it on your personal social media accounts.

Post On Social Media A Fresh Episode

Touring artists’ posters are displayed in public spaces or on billboards. Every time a brand-new movie is released, the film industry makes a trailer, uploads it to YouTube, and ensures that viewers see it before it is screened in a theater.

Similarly, you should employ the same tactic each time a brand-new podcast episode becomes available.

Do you want more people to listen to the most recent episode of your podcast? Spread the word! You don’t have to go into detail in your posts; you can provide a summary and a link for people to access the episode.

Post A Teaser 

To pique interest in an upcoming episode and introduce your podcast to people who have stumbled across your page on social media, post-behind-the-scenes pictures and videos, quotes, sound bites, and other types of previews on your social media pages. They all function as interactive promotional tools for upcoming releases and may elicit feedback from your audience.

Use only enticing and practical illustrations, sayings, and audio clips. For instance, your audience should be interested in why podcast hosts laugh in this picture. 

Never Undervalue a Hashtag’s Power

The most useful and underused social media tool is indeed the hashtag. Say you convinced Taraji P. Henson to participate in a unique podcast episode. 

After your social media post about it, including her name in the hashtag. Will you discuss the subject of your most recent episode again? Employ a hashtag. Is your show’s upcoming episode featuring two former podcast guests the season finale? The use of hashtags is common.

Start using hashtags in your podcast social media posts if you haven’t already. If used properly, hashtags can serve as little online doors that direct people to your content. 

You must choose the appropriate hashtags to use with your posts if you want to expand the size of your audience. Who knows, perhaps all it takes is one hashtag to gain popularity for a post.


You can advertise your podcast on social media in a variety of ways. Although some methods are more efficient, all of them can assist you in expanding your audience. Utilizing all of the tools and being creative is crucial. If you really want to get the best results, it’s also best to look for social media marketing for record labels. You can achieve success with your podcast with a little work.

Utilizing Promoly, creative businesses can share their audio content on social media and via email. Keep tabs on recipient engagement, promote the use of more features, boost sales, and raise brand recognition. Get in touch if you’re looking for social media marketing for record labels

Take your record label to the next level with email marketing.

Bring your email list to the next level with our exclusive email marketing tool for record labels. Easily import your contacts and deliver your hottest promos directly to top DJs, journalists, and industry professionals.

Whilst you're here, we have more to read.

How to Hype Your Next Music Video Up before its Release

Are you gearing up to release new music, a video, or an album? If so, congratulations! This is an exciting time, and we’re here to help you make the most of it. One of the most important aspects of promoting your release is building anticipation. You want to create a…

Effective Tips That Help Make Your Podcast Stand Out

Podcasts are becoming increasingly popular as an effective medium for content distribution. With the influx of new shows and hosts, it is essential to ensure your podcast stands out from the crowd.  Whether you are a seasoned podcast veteran or are just starting, there is a range of strategies that…

3 Effective Ways Musicians Can Market Their Music Online

In today’s digital age, it has become increasingly important for musicians to have an online presence in order to properly promote their music. With the internet now being the primary platform for music discovery and streaming, it is essential for artists to have a strong online presence in order to…

Music Marketing Strategies in the Digital Distribution Era

Music marketing is an essential part of any artist’s success in 2022. With the ever-evolving digital landscape and the need to stay ahead of the competition, music marketing has become more important than ever. In today’s world, musicians have to be savvy about how they market their music and use…

Road to Fame: Efficient Ways to Promote Your Own Music

Promoting your own music can be a daunting task, especially if you’re just starting out. But, if you have a plan in place and an understanding of the various tools and techniques available, it can be an incredibly rewarding experience. There are many effective ways to promote your music, from…

The Top Advantages of Repurposing Any Podcast Content

Repurposing your podcast content is a great way to spread your message and reach additional listeners. You have already invested time and energy in creating quality content, so why not make the most of it? Repurposed content can be a powerful tool to help your podcast brand grow and build…