fbpx

Start Your Own Podcast from Scratch with This Guide

With the abundance of online technology and social media today, it’s easy for anyone to start a podcast from their desktop, laptop, or mobile device! You don’t need clout beforehand. You build that from scratch using these handy tips:

Tip 1: Use Podcast Hosting Sites

The first step in your audio marketing strategy is to have a website that hosts or broadcasts your channel. There are dozens of podcast hosting sites you can find online, and it can be a challenge to find the perfect one for you. One way to get started is to find one that publishes directly to Spotify, the world’s largest audio streaming media service provider!

By that connection alone, you’ll be able to build a following since there were approximately 355 billion Spotify users worldwide in 2021!

Tip 2: Spread Your RSS

Once you’ve set up your podcast on a site, the site will automatically generate an RSS feed, a format that allows other websites to read your data and broadcast it on other platforms.

Your RSS is another crucial part of your audio marketing strategy because it makes your podcast available on all the other streaming platforms out there, such as:

  • Apple Podcasts
  • Google Podcasts
  • Listen Notes
  • PocketCasts
  • RadioPublic

The fantastic thing about your RSS distribution is that it automatically updates your index once you upload a new episode on the site. Thus, it’s a one-stop-shop of podcasting since it does the work for you across the board!

Tip 3: Create Social Media Accounts

While the podcast platforms above are excellent resources to get your show up and running, those are only half of the equation. You need to get the word out, and what better way to do that through social media!

Create a Facebook Page and Instagram account for your podcast. Start with teaser posts of the following collaterals:

  • Official show logo
  • A teaser video from the host(s)
  • A profile of the host
  • A poster for the first episode

Once you’ve published the first episode, post subsequent teaser videos of the next episode to your accounts’ stories and publish only the following episode posters and repost them on your stories. This keeps your timeline looking clean and organized.

You can also choose to post static and video clips from previous episodes to invite audience members to rewatch previous episodes. Still, we leave the decision up to you because it involves more back-end work.

YouTube is also a fantastic tool for podcasting since you can upload your full audio or video for on-demand consumption. While it also means a bit more work on the back end, it’ll give viewers another accessible site to listen or watch if the only media platform they use is YouTube.

Tip 4: Promote Organically

Another critical part of your audio marketing strategy is posting and reposting your content consistently. Your feed will drown out current broadcasts or posts, or people will miss out on them because they’re too busy with work or other online activities. Resharing them on your wall will give your podcast the attention it deserves.

You can also join relevant groups to share updates or ask your close friends to post your podcast’s links on their walls.

Tip 5: Stream Regularly

Starting a podcast takes commitment, so don’t take it lightly. If you want to grow your audience base, stream once a week at most, so you don’t lose traction. The more often people see or hear you, the better.

Start Podcasting

With the technology and steps in this guide, you can start podcasting with ease! You don’t need a formal setup to do so. Make sure your topics are relevant, unique, or quirky enough for people to tune in weekly and spread the word to their friends.

But to get the most out of your audio marketing strategy, contact Promoly right now! We help innovative brands promote their audio over email and social media by tracking recipient engagement, driving more features, pushing more sales, and getting your brand noticed. Start now; no credit card required!

Take your record label to the next level with email marketing.

Bring your email list to the next level with our exclusive email marketing tool for record labels. Easily import your contacts and deliver your hottest promos directly to top DJs, journalists, and industry professionals.

Whilst you're here, we have more to read.

Pursuing Your Dreams: How to Start Your Very Own Podcast

We have seen how podcasts are slowly replacing traditional radio. What is excellent about this rising platform is that you do not need specialized equipment to start one. All you need to create your podcast is a good microphone, a computer, and an internet connection. If you plan to start…

4 Marketing Steps You Must Do as an Independent Musician

As an independent musician, it is crucial to begin early and be proactive with album promotion. This may ensure that you generate interest in the album before its release date. Online, you can disseminate information for little to no cost. Sometimes, independent musicians’ creative campaigns are even more effective than…

The Common Mistakes to Avoid in Music Marketing

Marketing music, like making music, is not an exact science. Marketing efforts may take months or even years to bear fruit. Independent musicians can make a variety of mistakes when it comes to music promotion, such as not having promotional videos, photos, or advertisements for new releases. Luckily for you,…

Some of the Best Tips to Promote Your Music on Instagram

As an artist, you want to make sure your music reaches as many people as possible. One great way to do this is by promoting your music on Instagram. Of course, not everyone is immediately well-versed with it; that is why we have listed a couple of tips below that…

How to Upload and Promote Your Music on YouTube Shorts

YouTube Shorts is a new feature on the YouTube app that allows users to create and share short videos with others. It is a new short-form video app that allows you to create and upload videos up to 60 seconds long. YouTube Shorts offers a great way for musicians to…

Get On Spotify with These Audio Marketing Strategy Tips

Spotify playlists are a great way for new artists to get discovered by potential fans. If you can get your music on a popular playlist, you’ll be in front of many people who might not have heard about you or your music. But how do you get your music on…