In the first part of this two-part series, we explored fundamental strategies for gaining a new audience, such as playing live shows, collaborating with other artists, and using social media to your advantage.
In this second part, we will delve deeper into some additional tactics that can help you expand your fan base and get your music out to more people.
1. Utilize Music Streaming Platforms
One of the most significant changes in the music industry over the past decade has been the rise of streaming platforms like Spotify, Apple Music, and Tidal. These platforms have become the primary way many consume music, so making your tracks available is essential.
In addition to simply uploading your music, you can use these platforms to your advantage by creating and sharing playlists featuring your tracks alongside other artists in your genre. This can expose your music to fans of similar artists and encourage them to check out your work.
Additionally, you can submit your tracks to editorial playlists curated by the platforms themselves, which often have substantial followings.
2. Engage with Music Blogs and Publications
Music blogs and online publications can be a great way to introduce your music to new audiences. Many music fans rely on these outlets to discover new artists and stay informed about the latest releases in their favorite genres.
To get your music featured in blogs and publications, you must put together a professional and engaging press kit. This should include a bio, high-quality photos, links to your music, and any notable accomplishments or press coverage you’ve already received. Once your press kit is ready, you can reach out to blogs and publications covering your genre.
When contacting these outlets, personalize your pitch and explain why you think your music would be a good fit for their audience. Remember that these writers and editors likely receive many submissions, so it’s essential to be patient and persistent.
3. Leverage YouTube and Video Content
YouTube is another vital platform for musicians looking to gain a new audience. It is the world’s second most popular search engine and a platform where many users go specifically to discover new music.
To take advantage of YouTube, you’ll want to create engaging video content that showcases your music. This can include music videos, behind-the-scenes footage, live performances, or even vlogs that give fans a glimpse into your life as an artist.
Once you’ve created your video content, optimize it for search by using relevant keywords and tags, writing compelling video descriptions, and creating eye-catching thumbnails. Furthermore, you can also collaborate with other YouTube creators in your genre or participate in popular trends to increase your visibility on the platform.
4. Network with Industry Professionals
In the music business, who you know can be as important as what you know. Networking with industry professionals can open up opportunities for your music to be heard by new audiences, such as radio play, inclusion on curated playlists, or even signing with a label or booking agency.
Attend music conferences, showcases, and other industry events to meet professionals who can help further your career. When networking, be genuine and focus on building relationships rather than simply trying to promote your music. Remember that networking is a two-way street, and you should be prepared to offer value to others.
5. Participate in Online Communities
Finally, consider the power of online communities in helping you gain a new audience. Participating in forums, Facebook groups, and other online spaces dedicated to your genre can help you connect with fans and other musicians who share your passion.
When engaging in these communities, contribute valuable content and insights rather than just self-promotion. By becoming an active and respected member of these communities, you’ll likely attract the attention of potential fans interested in discovering new music.
The Bottom Line
You can employ many strategies to get your music out there and gain a new audience. By utilizing streaming platforms, engaging with music blogs and publications, leveraging YouTube, networking with industry professionals, and participating in online communities, you’ll be well on your way to expanding your fan base and getting your music heard by more people.
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