How to Enhance Your Music’s Reach on Multiple Platforms

Streaming platforms transformed the music industry and most strategies for getting your music out there. Physical and digital sales are no longer the primary way to spread your tracks. Now there are numerous ways for distributing your music to new listeners. This post will show you how to use each platform to its maximum potential.

1. Youtube

Youtube has become a major content creator in its own right. With new video creators being added to the site every day, it’s hard to stand out from the crowd. Just being good won’t cut it. You have to be better than great to succeed on Youtube. 

You have to have a unique point of view, excellent content quality, and a targeted marketing plan to promote the videos. It’s not easy. But youtube has a search algorithm that will help if you play your cards right.

2. Soundcloud

Soundcloud is a little different from the others. It’s not a streaming platform, like Spotify or Apple Music. It’s more of a community dedicated to the exchange of music. People use Soundcloud to find new sounds and share their favorite tracks with the community. 

This lets them know if a track is worth making a playlist or just a personal favorite hit. People can also connect with other content creators and critics. This is a great place to start networking and building your brand if you utilize the platform.

3. Spotify

Spotify is a streaming platform that gives users access to millions of songs available for free or premium cost. Spotify relies on a system called “preferred status” to optimize its service. This means that the music you want to hear, the more people want to hear. 

By using preferred status and listening data, Spotify can increase the number of people who hear your music. This is one of the best ways to get your music in front of new listeners.

4. Apple Music

Apple Music is another streaming service like Spotify. Like Spotify, it’s free to try and at a premium cost to access all the songs. You’ll also be able to access exclusive content that Spotify doesn’t offer. Apple Music is best used as an extension of your marketing campaign. 

You can create playlists and share them with the service, further spotlighting your music to new audiences. Just like the others, Apple Music also has a preferred status. This will serve to promote your music to more listeners.

5. Soundcloud

Soundcloud is a great place to start building your brand. While the platform is mostly used to share music and connections, it has a massive community of users who can become your fans. Your account will have a profile, which you can use to share your personal information. 

You can also use your profile to add links to your social media accounts and website. You can access your profile settings to add a bio and post more links.


Using these platforms together can help you build a solid promotion plan. You can use them to grow your audience and reach new fans. You can also use other methods to promote your music, like radio and physical sales. Always remember that the best promotion is a good song. Make sure your music is of professional quality. Also, remember that marketing can be difficult, so your best bet is to consult a music promotion expert.

Promoly is the easiest way to market your podcast, audio, or music to your email list, social network, and direct contacts. We are the platform that gets your audio content noticed. If you want to know more about how to market your music, we can help. Get in touch with us today!

Take your record label to the next level with email marketing.

Bring your email list to the next level with our exclusive email marketing tool for record labels. Easily import your contacts and deliver your hottest promos directly to top DJs, journalists, and industry professionals.

Whilst you're here, we have more to read.

How to Use Instagram to Market Your Podcast Efficiently

Instagram has quickly become one of the most popular social media platforms, with over one billion monthly active users.  With such a large user base, many businesses of all sizes use Instagram as a promotional tool to reach a wider audience. One industry that can greatly benefit from using Instagram…

Tips for Creating the Best Podcast Trailer (Part 2)

A podcast trailer is like an advertisement for your show. It should be short, catchy, and give listeners a taste of what your podcast is all about. Think of your trailer as a way to hook listeners and get them excited about your podcast. A good trailer will make people…

Tips for Creating the Best Podcast Trailer (Part 1)

Have you ever been intrigued by a particular show based on its trailer? Perhaps you were drawn in by the host’s voice, the music, or the overall tone of the trailer. Or maybe you were just curious about the subject matter and wanted to learn more. Either way, a well-crafted…

4 Effective Ways to Build Anticipation for a New Music Drop

As an artist, one of the most exciting moments is dropping a new song or album. Are you gearing up to release new music? Whether you’re a seasoned artist or emerging talent, building anticipation for an upcoming music drop is essential to its success. After all, the more hype there…

Adding Audio to Email: The Key Things You Should Know

Adding audio to email has become increasingly popular in recent years. It’s an effective way to connect with customers, send personalized messages, and promote your brand. However, before getting started, it’s important to understand what’s involved in adding audio to email. When adding audio to email, there are several key…

How to Hype Your Next Music Video Up before its Release

Are you gearing up to release new music, a video, or an album? If so, congratulations! This is an exciting time, and we’re here to help you make the most of it. One of the most important aspects of promoting your release is building anticipation. You want to create a…