If you are an independent artist, building your email list is a vital step in creating a reliable network. It’s not an easy process, but it will definitely help you manage your fanbase and keep in constant communication.
Don’t be intimidated by the length of the process. Here are a few easy-to-follow tips that will help improve your email marketing strategies and build your list.
Collect Emails at Your Shows
Some artists have collected emails during live shows. You can leave a piece of paper, like a sign-up sheet, or even a tablet or laptop where people can input their email addresses. Make sure to leave it somewhere you know that people will flock to during the show. Something like a merch stall, for instance.
Before or after your set, make sure to let your audience know what they’ll get if they sign up for your mailing list. Make it enticing! Something that will push them to sign up, knowing that they will get something out of it. It could be exclusive content, a chance to win merchandise or even free downloads of your EP, mixtape or single.
Make sure you assign someone to collect the sign-up sheets after the set.
Create a Sign-Up Form on Your Website
Many brands are integrating email sign-up forms on their websites. If they enter your website and see all of the cool deals you have to offer on your email list immediately upon viewing, they will be more motivated to sign up for your list.
Of course, this will depend on the website platform you may use as well.
To keep better track of those who sign up for your email list, it helps to integrate email automation into your process. This could have a set template that sends automatically to new subscribers and includes any freebies you might promise them.
Host a Giveaway
No one can resist free things. A great way to market your email list is to hold giveaways or contests. Not only will this boost fan engagement, but it is a great way to entice your audience to sign up.
It may take some careful planning. You will need to find a prize that is relevant to your fans. It could be exclusive merch, VIP tickets and more. When done right, you should be able to not only grow your email list but improve your social media following as well.
When hosting a giveaway, you are communicating to your audience that they have a chance to win these valuable things, and all they have to do is sign up. Seems easy, right?
Utilise Facebook Features
Facebook has a lot of features that you can use to help you build your email list. For instance, depending on your email list service, you can use Facebook Tab to integrate a sign-up form of your Facebook Page.
There is also a Call to Action Button that lets you add a customised URL that will direct your fans to the sign-up sheet.
Conclusion
Email marketing is a crucial marketing strategy that will help any music artist engage with their fans. This will help you get a feel for what your audience wants, and it will help you interact with them on a more personal level.
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