What You Need to Know When Designing Your Podcast Cover Art

Just because a podcast is mostly audio doesn’t mean there aren’t any visuals involved. You still need to create a stellar podcast cover art to help users identify your podcast. And if you’re not sure how to make one, we’ve gathered some tips that will hopefully help you make the best cover art for your podcast.

Use Your Cover Art to Tell Your Podcast’s Story

Think of your podcast cover art as a cover of a book. Yes, it’s what’s on the inside that matters and you should never judge a book by its cover. But the book cover is often what draws people in, making them curious enough to check what the book is all about.

So in this sense, your podcast cover art should be able to clearly show what your podcast is about. Think about the main topic or main themes of your podcast. And use those elements to create your cover art.

For example, if it’s a true-crime podcast, you may want to go with a darker theme. You can also use some true-crime elements, such as case files and magnifying glasses, in your art. But if, let’s say, your podcast is a comedy podcast, then maybe you would want to use more vibrant colors and have your photo in the cover art. 

Identify Your Audience

One of the most important things when starting a podcast is correctly identifying your audience. This can help you make your decisions moving forward, such as what type of cover art you want to make. 

For example, if you’re hosting a podcast all about finance, then your audience is likely to be more serious. So, you probably want to make a podcast cover art that looks more professional.

Don’t Use Too Many Fonts

One of the basics of graphic design is to never go overboard with the fonts. Yes, it can be overwhelming with all the cool fonts available out there. But you need to stick to just one or two, so it won’t look like such a mess. 

You should also be careful about the type of font you use. Remember, your end goal with the fonts is to ensure that it is clear and readable. So, going with an overly complicated font may not be what’s best for you. You also have to consider how small cover arts can look on a mobile device. So, fonts that are too thin may not exactly be readable all the time.

Consider Whether to Use Photos Or Drawings

For podcast cover arts, you can go with a photo or an illustration. There is also the option to have a combination of photos and graphic illustrations. 

The choice ultimately comes down to what vibe you want your podcast cover art to give off. For example, photos give a podcast cover art a more realistic feel. So, it may be better for more serious topics. But that doesn’t necessarily mean you can’t use drawings for those types of topics. You just have to be more careful about what art style to go with.

Final Thoughts

Your podcast cover art reflects your podcast. It gives the audience a sense of what your podcast is about before they start listening. And when you have good cover art, you are more likely to attract the attention of new listeners.

Get more people to listen to your podcast with the help of Promoly. We are a digital audio advertising company that helps innovative brands promote their audio over email and social media. Start your seven-day trial now!

Take your record label to the next level with email marketing.

Bring your email list to the next level with our exclusive email marketing tool for record labels. Easily import your contacts and deliver your hottest promos directly to top DJs, journalists, and industry professionals.

Whilst you're here, we have more to read.

How to Hype Your Next Music Video Up before its Release

Are you gearing up to release new music, a video, or an album? If so, congratulations! This is an exciting time, and we’re here to help you make the most of it. One of the most important aspects of promoting your release is building anticipation. You want to create a…

Effective Tips That Help Make Your Podcast Stand Out

Podcasts are becoming increasingly popular as an effective medium for content distribution. With the influx of new shows and hosts, it is essential to ensure your podcast stands out from the crowd.  Whether you are a seasoned podcast veteran or are just starting, there is a range of strategies that…

3 Effective Ways Musicians Can Market Their Music Online

In today’s digital age, it has become increasingly important for musicians to have an online presence in order to properly promote their music. With the internet now being the primary platform for music discovery and streaming, it is essential for artists to have a strong online presence in order to…

Music Marketing Strategies in the Digital Distribution Era

Music marketing is an essential part of any artist’s success in 2022. With the ever-evolving digital landscape and the need to stay ahead of the competition, music marketing has become more important than ever. In today’s world, musicians have to be savvy about how they market their music and use…

Road to Fame: Efficient Ways to Promote Your Own Music

Promoting your own music can be a daunting task, especially if you’re just starting out. But, if you have a plan in place and an understanding of the various tools and techniques available, it can be an incredibly rewarding experience. There are many effective ways to promote your music, from…

The Top Advantages of Repurposing Any Podcast Content

Repurposing your podcast content is a great way to spread your message and reach additional listeners. You have already invested time and energy in creating quality content, so why not make the most of it? Repurposed content can be a powerful tool to help your podcast brand grow and build…