Just because a podcast is mostly audio doesn’t mean there aren’t any visuals involved. You still need to create a stellar podcast cover art to help users identify your podcast. And if you’re not sure how to make one, we’ve gathered some tips that will hopefully help you make the best cover art for your podcast.
Use Your Cover Art to Tell Your Podcast’s Story
Think of your podcast cover art as a cover of a book. Yes, it’s what’s on the inside that matters and you should never judge a book by its cover. But the book cover is often what draws people in, making them curious enough to check what the book is all about.
So in this sense, your podcast cover art should be able to clearly show what your podcast is about. Think about the main topic or main themes of your podcast. And use those elements to create your cover art.
For example, if it’s a true-crime podcast, you may want to go with a darker theme. You can also use some true-crime elements, such as case files and magnifying glasses, in your art. But if, let’s say, your podcast is a comedy podcast, then maybe you would want to use more vibrant colors and have your photo in the cover art.
Identify Your Audience
One of the most important things when starting a podcast is correctly identifying your audience. This can help you make your decisions moving forward, such as what type of cover art you want to make.
For example, if you’re hosting a podcast all about finance, then your audience is likely to be more serious. So, you probably want to make a podcast cover art that looks more professional.
Don’t Use Too Many Fonts
One of the basics of graphic design is to never go overboard with the fonts. Yes, it can be overwhelming with all the cool fonts available out there. But you need to stick to just one or two, so it won’t look like such a mess.
You should also be careful about the type of font you use. Remember, your end goal with the fonts is to ensure that it is clear and readable. So, going with an overly complicated font may not be what’s best for you. You also have to consider how small cover arts can look on a mobile device. So, fonts that are too thin may not exactly be readable all the time.
Consider Whether to Use Photos Or Drawings
For podcast cover arts, you can go with a photo or an illustration. There is also the option to have a combination of photos and graphic illustrations.
The choice ultimately comes down to what vibe you want your podcast cover art to give off. For example, photos give a podcast cover art a more realistic feel. So, it may be better for more serious topics. But that doesn’t necessarily mean you can’t use drawings for those types of topics. You just have to be more careful about what art style to go with.
Your podcast cover art reflects your podcast. It gives the audience a sense of what your podcast is about before they start listening. And when you have good cover art, you are more likely to attract the attention of new listeners.
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