Promo Cards by Spotify

Spotify Promo Cards – What is there to know?

Spotify has just launched ‘Promo Cards’, which is a postcard shaped promotional image linked to music, designed to be shared on social media. 

To create a card, head to here. Spotify gives you full reign to their catalogue, which is excellent. You need to define your search by ‘Artists’ or ‘Podcasters’ and then choose the appropriate filters. Once done, search for your music. 

Unfortunately, the customisation of the Promo Card is pretty limited right now. Spotify defines a few pre-set colours, which is sufficient for making stand-out images for social media. But if you have a specific brand colour, you will be limited in this aspect. 

Customising your promo cards

Here’s the customisation screen. As you can see, the Promo Card is already made, but you can select the shape from square, landscape and square. You can also change the colours; here I have the choice of pastel shades. 

Different colours are available, but they appear to be defined by your search. For example, if I refresh the page and re-search for Muse, I’m shown the same colours as before. Whereas if I change the artist, I get different colours. 

Sharing on social media

When it comes to sharing your Promo Card, Spotify makes it easy. You can download the image, which is pretty cool if you want a fast way of making visuals. 

A sharing link is available for social media, but there is also a Facebook & Twitter share button available for 1-click sharing. 

What would have been useful is an embeddable clickable image script, which then can be inserted within HTML. You could use the link and wrap it in a script, but you’ll need to be clued up with HTML for that. 

If you’re looking for a quick way of making great looking promotional images for your record label’s artists, Promo Cards are for you. You could achieve the same result using Canva. Still, the advantage of using Spotify is that the link to the artist/album is automatically injected into the post when using directly on social media. 

I hope Spotify continue to develop this microfeature; it would be good to see further customisation, which would help media creators drive engagement to their Spotify profile. 

But at the moment, as it stands, Promo Cards is a great way of grabbing someone’s attention on social media!

What Spotify’s New ‘Marquee’ Ad Tool Means for Artists and Listeners

What Spotify’s New ‘Marquee’ Ad Tool Means for Artists and Listeners

What’s new on Spotify? Marquee, an advertising initiative that allows music labels and artists to promote their music on the streaming platform – at a price, of course. It’s 55 cents a click, but Spotify recommends a minimum ad buy of $5,000. For that price, you can expect to increase your stream count to at least 9,000 streams, or 9,000 potential listeners, over a seven-day period. At least, that’s what Spotify says.

Does Spotify’s Marquee tool mean that streams are now for sale? What if you don’t have the money for it as a struggling independent artist? How could this change the way listeners engage with the streaming platform? Let’s take a closer look at Marquee and what it means for artists, labels and listeners alike.

What Spotify Marquee offers labels and artists

Launched in 2019, Marquee is an ad system that lets artists and labels spend marketing money to “drive incremental streams” for their music. So how does it work? In a nutshell, you pay, and your music gets some pretty sweet exposure on the platform as full-screen pop-up recommendations for listeners. There’s no upper limit on how much you pay for promotional placements, so you can spend as much as you want.

While Spotify already offers artists and labels in-platform advertising, the streaming service says Marquee is a more effective tool, and early testers have agreed.

Spotify Marquee is said to have a wider reach, which means more listeners. The paid ads are shown not only to free users but subscribers as well. The click-through rate currently stands at 21.7 percent, plus users who receive a Marquee ad were found to stream 17 percent more than those who don’t.

Despite this, Spotify stresses that artists are not paying for streams. Spotify’s Senior Product Marketing Manager, Charleton Lamb, clarifies that listeners have the choice to engage or not.

What it offers listeners

You can expect to listeners to groan at yet another ad from Spotify, but according to Rolling Stone, it doesn’t appear to be that bad – the platform “will not bombard listeners with pop-up ads” each time you open the app. And if you’re more of a classical music listener, you won’t be getting Despacito pop-ups. Hopefully.

According to Spotify, the Marquee recommendations will still be based on a listener’s music taste, so the notifications will only be from artists they follow or frequently listen to. And probably from similar artists, if Marquee really promises a wider reach.

Spotify also puts a limit on the number of ads listers see, such as a single ad in a day or two in a week. The Marquee notifications, captioned “Brand New Music For You,” can be turned off if you’re a premium user and don’t want pop-ups any day of the week.

Concerns about Marquee

Rolling Stone notes two primary concerns about Spotify’s new marquee ad tool. First, Marquee makes the music business more consolidated. If you have the resources – say, the marketing money of the major label you’ve signed with – then you can afford to pay for play and get more listeners.

However, if you’re an independent artist who struggles to even earn $300 from streams, this means your music may have to stay in the background, away from the spotlight paid for by artists with means. Would you be willing to cough up (at least) $5,000 for a song or album promotion on Spotify?

The second concern is about Marquee’s cost-effectiveness. As with other ad tools, Marquee can’t really promise success in terms of getting more long-term listeners, unless everyone that receives the pop-up recommendations becomes instant fans. However, if your goal is simply to create awareness of your music, then Marquee sounds like a good tool for it.

What do you think of Spotify’s new ad tool? Share your thoughts!

How To Effectively Promote Your Music - What to Know

How To Effectively Promote Your Music – What to Know

It’s frustrating to get a cold response from audiences when you reach out about your music. Your tracks did not create a ripple even if you’ve put in the effort and the sleepless nights to complete them. You’re lucky to hear from a non-mainstream reporter who will promote your music because he digs your sound so much. But as for the hundreds of people you’ve sent your songs to? Nothing.

Getting attention is not easy, especially in the crowded music industry. Aside from sounding like two or three other artists, it’s the media who will help propel your identity to interested listeners. There are ways to beat the odds of emerging from a populated pool. However, remember that there are people who will not like your sound as you go mainstream. On the flip side, there is an increase in listeners that love your music as well.

What’s the story, morning glory?

We’re not talking about the Oasis album here. Rather, you must learn how to convey your story compellingly. If you are developing a bio, treat it as a sales piece that will entice journalists to listen. You can find angles from your origins, musical influences, and song lyrics. Include information, such as the number of albums released and notable live performances as well. Connecting your songs to current events is good for maintaining your relevance.

Match your image with your sound

First impressions count. Landing your publicity photo or cover art can make a journalist listen to your music. Make sure that the image you submit represents your music accurately. You need not use illustrations reserved for rock bands if you are a rhythm and blues artist. Hiring a professional photographer with an impressive portfolio of published material can help you capture that picture-perfect shot.

Don’t know where to start? Look at similar artists and see how their photos convey their music. You can also ask musicians in your area for referrals on the best photographers within your location. Landing this hire will set the vision for your brand and produce photos that you will be proud to share.

Reach out to music blogs

Now that your story and your pictures are ready, it’s time to make a pitch to people who will promote your music. Blogs can be that avenue as long as you follow their submission guidelines. They may not even pay attention to your message if you don’t follow their rules. Follow them by heart, and you are starting in a good rhythm.

While submitting to hundreds of music blogs can be stressful because of varying guidelines, some of their requirements do overlap. Therefore, you can make a list of their guidelines and look for patterns that will make the process more efficient. You will have to bear with the small changes on the pitch for each blog. It’s a small sacrifice that can pay huge dividends.

Do not forget to include a compelling reason why they must cover you. Tell these writers what makes you different and what creating music means to you. You can dig previous write-ups of these music bloggers to find declarations that may lead them to like your sound. It’s not advisable to reach out if you can’t persuade them to pay attention.

Introduce yourself via Spotify and social media

You cannot underestimate the power of music streaming websites like Spotify in propelling your songs. Therefore, you must upload your songs and complete your profile by sharing a cover image, updated bio, and social media links. Increase the chances of getting discovered by creating an Artist’s Pick playlist containing music by artists that may sound like you. Share the link to the playlist on social media to funnel traffic to your Spotify profile.

Include a link to your Spotify profile on your newsletter and request for follows on your account. With more clicks to your page, Spotify will take note of your increasing popularity and include you on their Discover Weekly playlists. Running Facebook ads can help promote your music, but it will be worthless if you don’t target the right market.

Your hard work does not end after releasing your music. Promoting it the right way will help you ensure that your music is heard, and your hard work and talent pay off. Follow the tips mentioned above, and you’re on your way to reaching your music goals.

Struggling to do all the work yourself? That’s what we’re here for! If you need help communicating your music updates to your followers, give Promo.ly a try! We are a music promo delivery system for artists, labels, and PR agencies, helping you maximize your current mailing list. We’re a music PR service that delivers music to your mailing list, get in touch to see how we can help today.

Spotify How It Can Take Your Music Career to the Next Level

Spotify: How It Can Take Your Music Career to the Next Level

When it comes to music, Spotify is a robust platform that you can heavily rely on. This is because it’s a digital music streaming service that provides access to millions of songs, podcasts, and videos from various artists across the globe. Though the full service requires a premium subscription, you can still access the free version.

There are indeed other music platforms available, such as Soundcloud, Youtube, or Pandora. However, Spotify has been proven to be different from all of these platforms. One good reason is because of the way it has shifted to how music is consumed. There’s no need for you to give in to digital radio stations curated by tastes. With Spotify, you decide what to listen to. Unlike other platforms, Spotify offers high quality listens, and there’s more listening traffic coming into the app.

If you are a musician wanting to move to the next level and take the spotlight, using Spotify as a medium is an excellent idea and utilize it for your overall marketing strategy. Evidently, it is a place where people are revisiting favourites, discovering new artists, and expanding their musical tastes.

Below are three ways on how Spotify can help your career and take your music to the next level:

1. Create More Exposure

If there’s one thing that Spotify can do, it is to create more exposure for your music. There’s no denying that much traffic still goes to Spotify because of its free offer. Sure, it’s a great place for comfort listens and nostalgic ones as well, but it can also be for a new discovery. Listeners can do so via “related artists” section or curated playlists. If you happen to land one, chances are it can be huge traffic for you.

2. Increase Tour and Merchandise Sales

Spotify now provides ways for musicians to engage with fans. Though you may not fully engage with fans as you would in other social media, you can still do so by providing a bio, your curated playlists, linking tour dates, data points, and merchandise sales. It has also partnered with MerchBar, which allows you to sell merchandise through Spotify. There is no set-up fee or monthly fee, only charges for a commission on transactions facilitated on MerchBar.

3. Streamline Marketing Efforts

Finally, Spotify is a great way to streamline all your marketing efforts. In this case, you need to know your potential fan’s mood and lifestyle. By doing so, you will know how to target the right audience or market. You also need to be thoughtful about where your music is in playlists. When you look at the “Related Artists” on Spotify, you know that algorithms automatically generate these artists. The good thing is that Spotify provides data regarding the location of your fans. You then can use this data whenever you plan to do Facebook or other social media marketing.

The tips given can attest to the powerful influence of Spotify on your musical advancements. It all depends on knowing your market, finding your place in Spotify, and making the most out of it. If you do it right, you’ll be amazed at how Spotify can have an overall impact on your career as a musician.

Liked this article? Find out how to get your music playlisted on Spotify.

How To Boost Your Plays Through Spotify Marketing

How To Boost Your Plays Through Spotify Marketing

Spotify has become such a major platform for audio streaming that musicians must factor it in distributing their songs. Because of this, it’s not enough to just upload songs while hoping that a ton of people will accidentally stumble upon your music. You will need an approach to get the most listens possible – here are four ways to guarantee that.

1. Establish your goals

Before anything else, you must first establish your goals for the campaign. Without it, your marketing strategy will not have any direction and the success of the campaign cannot be measured. Your goals should always dictate your action and it should be clear from the start. If not, the push will be worthless.

Since distribution will be done online, jot down three social media goals to promote your music. Use the acronym S.M.A.R.T to be guided. S stands for Specific, which means that it must be exactly written. M for Measurable, meaning that the results can be quantified. A corresponds to

Attainable or controlled optimism. R for Relevant to the business and finally, T for Time-bound which states that the goal must have a deadline.

2. Target user playlists

Spotify rewards songs that are frequently added by users to their playlists. They also favour songs that have been shared on other online platforms like Soundcloud or blogs. In contrast, you get penalized when your song is skipped.

If that’s the case, creating playlists help to bump your popularity up. Combine your song with other popular songs with the same theme or emotion and assign a catchy name for the mix. Your plays will increase as your music is being promoted alongside the biggest names in the business.

3. Give listeners a preview of your work

Don’t go for long intros and outros if you want to keep your audience engaged – you must upload tracks that play within three seconds to avoid being skipped. Uploading a shorter version of your song can entice new listeners to follow you as well.

4. Upload the song before the grand release

It takes time before Spotify finalizes the songs they want to feature. To ensure that people discover your music, upload the song five weeks before you intend to announce its launch. Leading up into the launch, you can create noise by posting teasers on blogs, getting reviews from early listeners and by spreading the word via social media.

Take note that YouTube, Soundcloud, and the likes are Spotify’s competitors. To funnel listeners onto Spotify, release 30 seconds of the song on other sites and direct them to hear the full song on Spotify. You can also drum up excitement by sharing promotional material on Facebook and Twitter a few weeks before the launch.

When it’s time to announce the song, make another wave of announcements on social media. This time, include the link to your Spotify song – this will considerably help engagement.

Struggling to do all the work yourself? That’s what we’re here for! If you need help communicating your music updates to your followers, give Promo.ly a try! We are a music promo delivery system for artists, labels, and PR agencies, helping you maximize your current mailing list. We’re a music PR service that delivers music to your mailing list, get in touch to see how we can help today.

Why Music Artists Need to Be Verified on Spotify - What to Know

Why Music Artists Need to Be Verified on Spotify – What to Know

With the rise of Spotify, it has enabled bands, singers, composers, instrument players, and other music artists worldwide to share, distribute, and popularize their music pieces to greater audiences. For those who have yet to launch their music career or are in its early stages, having a Spotify presence helps you reach out to your intended audiences and gain recognition.

However, most budding music artists neglect being verified as an artist in this platform. When an artist is verified, a blue checkmark appears on the artist’s Spotify profile. For most novice artists, being verified is no more than just a blue checkmark—an assumption that costs them money and the opportunity to be famous. Others think that only more established musicians are entitled to its perks. However, what advantages does being verified on Spotify have and how can it help your music career?

The perks of having a blue checkmark on your Spotify account

Aside from giving your ego a boost, a whole new market opportunity opens up when you get verified on Spotify. For one, potential and current fans will know that you are the real deal, as you become a legit brand. This means you’ll begin to have a steadier set of followers and album patrons. There are a host of other advantages when you’re verified, including the following:

1. It helps to streamline your followers and list of releases

The basic Spotify user account will not include your past and future releases. Because of this, the musical pieces you release are scattered disparately and would only fall under an artist page automatically generated under your name but not under your direct control. It would be difficult for current and future fans to keep track of what you made and distributed. You might not even know that you have new followers as they will follow the artist page that Spotify generated on its own.

Verification allows you to merge your disparate releases into a list that can be found in a single discography page bearing your name. What’s more is this discography page is tied with your user account, giving you control over the page’s content. You can also post your future releases on the page. All your potential and current fans need to do, is to refer to your discography page, instead of relying on individual searches on Spotify or hearsay from other fans. The added convenience allows more people to enjoy your albums, which translates into more revenue for you.

2. It helps to personalize your playlists and engage directly with your fans

Because you are now in control, you can choose the album covers to use, embed links towards your website, and modify the album and track descriptions. Since your fans are all in one place, you can share a new track with all of your followers at once. You can even engage with your fans on a real-time discussion, especially if you are about to launch an album or recently launched one.

3. It helps to receive detailed analytics about your fans and followers

Spotify allows you access to data concerning your fans and followers; its Fan Insight Tool speaks for itself. For instance, you can see which songs have the most listeners, and when your songs became a trend. You can use this data to develop a marketing and outrage strategy that will drive more traffic and followers to your Spotify account.

4. It helps to land first on Spotify search results

When you are verified as an artist, Spotify’s algorithms would prioritize your songs and display them on the search results of people searching your genre. Human curators of playlists would also take you more seriously. Verification would thus help you stand out from other artists and generate traffic towards your discography page, which means more profit from your music sales.

Like this article? Checkout how to get your music playlisted on Spotify.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

What to Know Before You Upload Music on Spotify

What to Know Before You Upload Music on Spotify

A music career is a dream for many people, young and old alike. Nowadays, there are so many platforms on which you can showcase your talent and become famous. One of the platforms that you should consider putting yourself on is Spotify.

One of the best things about this platform is that there are no contracts or record deals that you have to go through. By uploading your music on Spotify, millions of people will get to listen to what you have created and follow your artist page. If your music starts spreading, you might even be invited to sign a record contract with a huge music label! If you aren’t sure about the prospects of Spotify, here are a few things that you need to know before uploading your music:

You have to start by creating an artist page

Although you might already have a Spotify account, you will need to create your own artist page before uploading any music. A private account is different from a public page. If you have an artist name, it is essential not to skip this step. This is because if you do become popular from the music you upload on this platform, people will automatically associate you with your artist name. Staying consistent with your name will reduce the chances of people getting confused.

On your page, there must be an updated version of your profile picture. It is recommended that you update your bio and image on the regular. Whether you just dyed or cut your hair, it doesn’t hurt to upload a new profile photo. If you have your own website or merch store, make sure that you include those links to your Spotify artist page to increase traffic to them too.

You should connect your page with other services

Once you have set up your artist page, it is time to connect it to other digital services. First off, you need to look into which services work with Spotify. Some of the platform’s partnerships include Songkick, Ticketmaster, Merchbar, and Eventbrite.

These services are all a part of the music industry and chances are that you may use them from time to time. If you book gigs, it is a good idea to sync Ticketmaster or Eventbrite to your artist page. Selling your music and merchandise is also possible on Spotify. Just sync the relevant services to your page, and you’re all set!

You do not have to spend a dime

Having an artist page on Spotify is absolutely free for everyone. You won’t have to pay anything for the service. All you have to do is get famous! You are free to upload your own music on the platform. Spotify also allows you to promote your personal merchandise without charging fees.

You should not expect lots of money from Spotify

Everyone knows that Youtube pays people who upload videos on their site. Of course, the amount depends on the number of views they get. However, this is not the case for Spotify. Sure, you may get a small amount of money, but the pay can be practically negligible. The platform pays up to $0.0084 for every stream that you get.

This means you make approximately $8 when you get a thousand streams. Moreover, this tiny amount of money does not go straight to your bank account. It goes to the music holder first. Then, it will be split among artists, writers, music producers, and record labels.

Spotify may not be a good place to try generating revenue from your music. However, it is a fantastic way to get your name out there and encourage people to listen to your music.

Like this article? We’ve written a comprehensive guide on Spotify Playlisting.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.