How To Effectively Promote Your Music - What to Know

How To Effectively Promote Your Music – What to Know

It’s frustrating to get a cold response from audiences when you reach out about your music. Your tracks did not create a ripple even if you’ve put in the effort and the sleepless nights to complete them. You’re lucky to hear from a non-mainstream reporter who will promote your music because he digs your sound so much. But as for the hundreds of people you’ve sent your songs to? Nothing.

Getting attention is not easy, especially in the crowded music industry. Aside from sounding like two or three other artists, it’s the media who will help propel your identity to interested listeners. There are ways to beat the odds of emerging from a populated pool. However, remember that there are people who will not like your sound as you go mainstream. On the flip side, there is an increase in listeners that love your music as well.

What’s the story, morning glory?

We’re not talking about the Oasis album here. Rather, you must learn how to convey your story compellingly. If you are developing a bio, treat it as a sales piece that will entice journalists to listen. You can find angles from your origins, musical influences, and song lyrics. Include information, such as the number of albums released and notable live performances as well. Connecting your songs to current events is good for maintaining your relevance.

Match your image with your sound

First impressions count. Landing your publicity photo or cover art can make a journalist listen to your music. Make sure that the image you submit represents your music accurately. You need not use illustrations reserved for rock bands if you are a rhythm and blues artist. Hiring a professional photographer with an impressive portfolio of published material can help you capture that picture-perfect shot.

Don’t know where to start? Look at similar artists and see how their photos convey their music. You can also ask musicians in your area for referrals on the best photographers within your location. Landing this hire will set the vision for your brand and produce photos that you will be proud to share.

Reach out to music blogs

Now that your story and your pictures are ready, it’s time to make a pitch to people who will promote your music. Blogs can be that avenue as long as you follow their submission guidelines. They may not even pay attention to your message if you don’t follow their rules. Follow them by heart, and you are starting in a good rhythm.

While submitting to hundreds of music blogs can be stressful because of varying guidelines, some of their requirements do overlap. Therefore, you can make a list of their guidelines and look for patterns that will make the process more efficient. You will have to bear with the small changes on the pitch for each blog. It’s a small sacrifice that can pay huge dividends.

Do not forget to include a compelling reason why they must cover you. Tell these writers what makes you different and what creating music means to you. You can dig previous write-ups of these music bloggers to find declarations that may lead them to like your sound. It’s not advisable to reach out if you can’t persuade them to pay attention.

Introduce yourself via Spotify and social media

You cannot underestimate the power of music streaming websites like Spotify in propelling your songs. Therefore, you must upload your songs and complete your profile by sharing a cover image, updated bio, and social media links. Increase the chances of getting discovered by creating an Artist’s Pick playlist containing music by artists that may sound like you. Share the link to the playlist on social media to funnel traffic to your Spotify profile.

Include a link to your Spotify profile on your newsletter and request for follows on your account. With more clicks to your page, Spotify will take note of your increasing popularity and include you on their Discover Weekly playlists. Running Facebook ads can help promote your music, but it will be worthless if you don’t target the right market.

Your hard work does not end after releasing your music. Promoting it the right way will help you ensure that your music is heard, and your hard work and talent pay off. Follow the tips mentioned above, and you’re on your way to reaching your music goals.

Struggling to do all the work yourself? That’s what we’re here for! If you need help communicating your music updates to your followers, give Promo.ly a try! We are a music promo delivery system for artists, labels, and PR agencies, helping you maximize your current mailing list. We’re a music PR service that delivers music to your mailing list, get in touch to see how we can help today.

How To Boost Your Plays Through Spotify Marketing

How To Boost Your Plays Through Spotify Marketing

Spotify has become such a major platform for audio streaming that musicians must factor it in distributing their songs. Because of this, it’s not enough to just upload songs while hoping that a ton of people will accidentally stumble upon your music. You will need an approach to get the most listens possible – here are four ways to guarantee that.

1. Establish your goals

Before anything else, you must first establish your goals for the campaign. Without it, your marketing strategy will not have any direction and the success of the campaign cannot be measured. Your goals should always dictate your action and it should be clear from the start. If not, the push will be worthless.

Since distribution will be done online, jot down three social media goals to promote your music. Use the acronym S.M.A.R.T to be guided. S stands for Specific, which means that it must be exactly written. M for Measurable, meaning that the results can be quantified. A corresponds to

Attainable or controlled optimism. R for Relevant to the business and finally, T for Time-bound which states that the goal must have a deadline.

2. Target user playlists

Spotify rewards songs that are frequently added by users to their playlists. They also favour songs that have been shared on other online platforms like Soundcloud or blogs. In contrast, you get penalized when your song is skipped.

If that’s the case, creating playlists help to bump your popularity up. Combine your song with other popular songs with the same theme or emotion and assign a catchy name for the mix. Your plays will increase as your music is being promoted alongside the biggest names in the business.

3. Give listeners a preview of your work

Don’t go for long intros and outros if you want to keep your audience engaged – you must upload tracks that play within three seconds to avoid being skipped. Uploading a shorter version of your song can entice new listeners to follow you as well.

4. Upload the song before the grand release

It takes time before Spotify finalizes the songs they want to feature. To ensure that people discover your music, upload the song five weeks before you intend to announce its launch. Leading up into the launch, you can create noise by posting teasers on blogs, getting reviews from early listeners and by spreading the word via social media.

Take note that YouTube, Soundcloud, and the likes are Spotify’s competitors. To funnel listeners onto Spotify, release 30 seconds of the song on other sites and direct them to hear the full song on Spotify. You can also drum up excitement by sharing promotional material on Facebook and Twitter a few weeks before the launch.

When it’s time to announce the song, make another wave of announcements on social media. This time, include the link to your Spotify song – this will considerably help engagement.

Struggling to do all the work yourself? That’s what we’re here for! If you need help communicating your music updates to your followers, give Promo.ly a try! We are a music promo delivery system for artists, labels, and PR agencies, helping you maximize your current mailing list. We’re a music PR service that delivers music to your mailing list, get in touch to see how we can help today.

What to Know Before You Upload Music on Spotify

What to Know Before You Upload Music on Spotify

A music career is a dream for many people, young and old alike. Nowadays, there are so many platforms on which you can showcase your talent and become famous. One of the platforms that you should consider putting yourself on is Spotify.

One of the best things about this platform is that there are no contracts or record deals that you have to go through. By uploading your music on Spotify, millions of people will get to listen to what you have created and follow your artist page. If your music starts spreading, you might even be invited to sign a record contract with a huge music label! If you aren’t sure about the prospects of Spotify, here are a few things that you need to know before uploading your music:

You have to start by creating an artist page

Although you might already have a Spotify account, you will need to create your own artist page before uploading any music. A private account is different from a public page. If you have an artist name, it is essential not to skip this step. This is because if you do become popular from the music you upload on this platform, people will automatically associate you with your artist name. Staying consistent with your name will reduce the chances of people getting confused.

On your page, there must be an updated version of your profile picture. It is recommended that you update your bio and image on the regular. Whether you just dyed or cut your hair, it doesn’t hurt to upload a new profile photo. If you have your own website or merch store, make sure that you include those links to your Spotify artist page to increase traffic to them too.

You should connect your page with other services

Once you have set up your artist page, it is time to connect it to other digital services. First off, you need to look into which services work with Spotify. Some of the platform’s partnerships include Songkick, Ticketmaster, Merchbar, and Eventbrite.

These services are all a part of the music industry and chances are that you may use them from time to time. If you book gigs, it is a good idea to sync Ticketmaster or Eventbrite to your artist page. Selling your music and merchandise is also possible on Spotify. Just sync the relevant services to your page, and you’re all set!

You do not have to spend a dime

Having an artist page on Spotify is absolutely free for everyone. You won’t have to pay anything for the service. All you have to do is get famous! You are free to upload your own music on the platform. Spotify also allows you to promote your personal merchandise without charging fees.

You should not expect lots of money from Spotify

Everyone knows that Youtube pays people who upload videos on their site. Of course, the amount depends on the number of views they get. However, this is not the case for Spotify. Sure, you may get a small amount of money, but the pay can be practically negligible. The platform pays up to $0.0084 for every stream that you get.

This means you make approximately $8 when you get a thousand streams. Moreover, this tiny amount of money does not go straight to your bank account. It goes to the music holder first. Then, it will be split among artists, writers, music producers, and record labels.

Spotify may not be a good place to try generating revenue from your music. However, it is a fantastic way to get your name out there and encourage people to listen to your music.

Like this article? We’ve written a comprehensive guide on Spotify Playlisting.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.