3 Key Elements That a Musician's Marketing Plan Should Have - Our Guide

3 Key Elements That a Musician’s Marketing Plan Should Have – Our Guide

With even more artists entering the music industry, the need to stand out as a musician has become as important as ever, especially when it comes to more populated genres.

In the past, the task of standing out as a musician was mostly done through the use of sheer musical skill, which eventually rendered the quest of finding success in music as one that was a survival of the most skilled. Nowadays, however, being skilled and talented as a musician is no longer sufficient to stand out and be heard well enough to develop a fulfilling career.

Attaining success as a musician nowadays boils down to a variety of crucial factors that each have their own significance in turning home musicians into international stars. Although there may be many factors to consider as an aspiring musician, an airtight marketing plan is one particular aspect (aside from talent) that has proven to be essential in attaining success.

Why most musicians end up overlooking the marketing aspects

Admittedly, the main reason musicians end up overlooking their marketing plan is that it doesn’t sound as appealing or impactful as practising, making connections, and performing. A marketing plan, however, holds the key for any artist to go far beyond what they’re currently doing because it gives them the leverage they need to present their content to a bigger audience.

Today, promoting your brand as a musician, getting your music out there, and making your presence known by implementing a marketing plan is essential for attaining immeasurable success.

What you need to consider when building a marketing plan

When it comes to building a marketing plan for your music career, it’s essential to keep in mind that there’s no one solution that works for every musician. A marketing plan can be done in a way that best fits your needs. At the same time, however, it is essential to consider a few key elements when putting an effective marketing strategy together.

If you’re keen on making an effective marketing plan that works, here are a few essential elements to consider throughout the entire building process:

1. A proper introduction about yourself

No matter how hard you work on your Facebook ads or Soundcloud profile content, all your efforts can easily be rendered unusable if you don’t have a proper self-introduction as an artist. With a proper self-introduction, you’ll be able to clearly state who you are, what you do, and why people should listen to you and watch your shows, which is essentially the foundation of your entire marketing plan.

2. A set of realistic Key Performance Indicators (KPIs) and goals

Accountability is one of the most effective tools that you’ll have as a musician who is trying to make a career and what better way to keep yourself in check than a few KPIs and goals? Setting a few goals to paint a clearer picture of where you see yourself in the next five to ten years will help steer your efforts in the right direction.

3. A clear knowledge of your target audience

Building a marketing plan as a musician without knowing your target audience is like playing darts with a blindfold. You can try as much as you want, but you’re probably not going to hit your target. Clarifying your target audience is an effective way to ensure that you know who you’re making music for, and it is essential that you take the right steps in building your marketing campaigns as well.

Building a marketing plan as a musician with the right set of elements is a guaranteed way to achieve your long-term goals and establish yourself as a musician. By keeping the three key elements mentioned when putting your marketing plan together, you’ll get where you need to be an artist within a shorter amount of time!

If you are looking to improve your music marketing strategies in the United Kingdom, get in touch with us today to see how we can help.

3 Tips to Help You Promote Your Music on SoundCloud - Our Guide

3 Tips to Help You Promote Your Music on SoundCloud – Our Guide

If you’ve been following the internet music scene for a while now, you’ve probably become quite acquainted with the idea of using SoundCloud to get your music out in the open. With all the years and effort that you’ve put into pursuing your craft and refining your talent so that you can make it a lifelong passion to pay the bills and live comfortably, it makes perfect sense to use SoundCloud. Now, the question is: Are you really making the most out of SoundCloud?

It’s worth knowing that SoundCloud can be used for so much more than simply uploading your music and hoping for the best. You see, SoundCloud yields so much potential for any musician-businessperson to turn their talent into a well-paying profession if they use the platform properly.

You can use Soundcloud to get both your name and music out in the open for everyone to enjoy, follow, and look forward to with the right promotional strategy. Thanks to the platform’s easy-to-use interface and simplistic algorithm, the extent to which your promotional chops take effect is entirely up to your control.

Whether you have a new track or EP coming out or have been aiming to gain some much-needed traction in the industry, here are a few SoundCloud promotion tips that you can put into play right away:

1. Put a marketing plan together—and stick to it

One of the most effective techniques that you can use to your advantage when promoting your SoundCloud is to build a marketing plan that can help set every promotional effort in the right direction. While it may not necessarily be as exciting as playing a concert for 10,000 people, creating a marketing plan and following it step by step is the best approach to make your way there much faster.

When putting your marketing plan together, it’s important to understand your target market on a much deeper level in terms of what they do, what works best to their preferences, and how they enjoy their music. Doing so is a great way to understand how you can promote your SoundCloud music in a manner that’s easy for them to consume.

2. Check who your fans follow

If you already have an ideal fan in mind, knowing who they follow on SoundCloud will help with figuring out how you can be what they look for. Once you pooled a test group of similar potential fans or profiles together, go ahead and check for any common artists that they might be following. Finding the common denominator among those in your ideal fanbase will show how you can represent yourself on SoundCloud so that you can promote better and attract like-minded followers as well.

3. Keep an eye out for data by going pro

SoundCloud also provides its users with valuable data. However, accessing data analytics on SoundCloud requires going pro. As soon as you get SoundCloud pro subscription, you’ll be able to access traffic data and listener data to understand what tweaks you’ll need to make with your promotional efforts. Additionally, upgrading your account to SoundCloud Pro is also a great way to ensure what upcoming trends on the platform are drawing attention and are about to become the next best opportunity for further growth.

Promoting your music on SoundCloud is a step in the right direction towards becoming a full-fledged professional musician. Properly doing it will make a huge difference in how successful you can get. By following the three tips mentioned in this article, you can ensure that your promotional efforts can fast-track you and your music towards success easily.

If you’re looking to learn more about getting more plays on SoundCloud, get in touch with us today to see how we can help.

How to Reach the Right Audience on SoundCloud

How to Reach the Right Audience on SoundCloud

Nowadays, sharing your music to the world doesn’t have to entail busking on the streets with a bag full of mixtapes. Thanks to technology and the internet, it’s much easier now to tap into a global audience that will give your songs a listen and perhaps even give you a follow while recommending your profile to their friends — an advantage that will help you significantly over time.

One of the best online music communities on the internet right now is SoundCloud, a space for rising artists from different walks of life where they can share their work.

If you’re a musician looking to market yourself internationally for your work, SoundCloud may be the avenue you’d want to take if traveling around the world without a budget and no security isn’t exactly something you’d want to do.

The downside of SoundCloud, however, is that there are millions of other artists trying to push for their work to get noticed. How will you ever rise above the competition without spending more than you should? Keep reading to find out!

How to get more plays on your SoundCloud profile

To get people to listen to your music on SoundCloud, it’s vital that you follow these crucial steps carefully so that all your efforts and investments will pay off in the long run:

Use tags for easier visibility

One sure-fire way to get more SoundCloud plays and followers is to use the tagging system on the platform that’s used to filter music by genre and type. Little do hustlers grinding on SoundCloud know that this system can help their music get discovered by more relevant fans who are true aficionados of their genre.

They are then more likely to leave comments and share the music. If you’re going to stay in the SoundCloud game, then be ready to use tags as much as you can! For example, if you’re making trap music and want to break into the scene, set your genre to trap and add several related moods and a location to help reach out to the right audience.

Pay attention to your cover art

Did you know that having intriguing and appealing cover art is one of the most trusted ways to quickly catch a user’s attention and to listen to your music? If you haven’t noticed, most professional musicians pay close attention to the cover art of their album because it has been proven to make a difference in plays and buys on music streaming platforms – a tip that could effectively work on SoundCloud.

Make your music stand out on different feeds with cover art that attracts your audience and a massive amount of SoundCloud plays right away!

Share some love

It’s one thing to share your music, but it’s another thing to share someone else’s work on your profile. Sharing the tracks of other people you’ve collaborated with or want to collaborate with will also help bring more people to your profile.

They usually do it out of intrigue, looking at your profile with a desire to know who you are and your work. Another great advantage of steadily sharing tracks on your profile is that it’s going to have greater visibility on people’s recommended music lists, as you might have shared the music of the artist that they follow. This, in turn, can help people find you as your music might belong to the same genre.

Like this article? Check out how to get more plays on SoundCloud

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

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Attention Indie Artists: Here’s How to Get More Plays On SoundCloud

Attention Indie Artists: Here’s How to Get More Plays On SoundCloud

Music is like a Horcrux: you put a large part of your soul into it. That’s doubly true for indie artists who don’t have an agent. They’re raw, exposed.

SoundCloud lets indie artists reach a pool of 76 million monthly users. But when you’re an indie artist, you take on many of the burdens of promotion yourself.

The internet is a fantastic platform for exposure, but the tricky part is discoverability. How can you stand out from the (literal) noise?

If we could have your attention for a moment, we’ll explain how to get more plays on SoundCloud.

Squeaky Clean Sound

To put this in a simple way: Let fans see your art, not your workshop.

It’s easy to jump the gun as a creator and leave loose ends undone in the name of getting your song out there sooner.

But people do judge the book by the cover. If your presentation is sloppy and unprofessional, you’ll draw fewer listeners.

Clean up your track names, scrub out the typos, and make sure your tracks are free of technical errors.

The book/cover situation doesn’t end there. Even when it comes to music, cover art draws people in.

Dress your tracks up with cover art before you put them out there. It gives a personality to set them apart from the millions of blanks on SoundCloud.

Selling In

“I’m an artist, not a sell-out!”

Time to drop that attitude now. Anyone you’ve ever heard of “sold out” in some fashion by marketing themselves. It’s what artists do if they want anyone to ever experience their art.

If you don’t have marketing and self-promotion skills, now’s the time to fix that. You don’t have to go on an expert-level marketing course, but read up on the subject and how to get noticed on SoundCloud.

Most of all, shake the self-promotion embarrassment. Bigging yourself up is weird in day-to-day life, but for an artist, it’s the only way for people to discover and hear about you. If even a small pool of fans discover you, then it justifies the act of self-promotion.

Social It Up

The easiest way to get marketing is also free.

Making friends (“networking”, in fancy business speak) is the fastest way to get heard. Forging links with the community means you can create feedback loops between you and other artists as you promo each other and reach a wider combined fanbase.

Making friends can also make you aware of exciting opportunities, like events where you can reach more fans.

How to get plays on SoundCloud? It’s all in the follows, the likes, and the shares.

When you take it outside SoundCloud, the same applies. Hit social media to drum up more fans and make friends in the community. Social media is the largest promotional tool ever created — and it’s completely free.

If you want to go deeper, you can spend a little cash. Most social media platforms offer paid promotion through ads that they’ll show to relevant people. This can be a great way to expand your reach, but it can get costly for an indie artist.

Tag Your Tracks

Remember when we said discoverability was the root of the problem? Metadata provides part of the answer.

Effective use of tags is all that separates some big names from the artists wallowing in obscurity. It’s not an instant path to success, but the artist who uses tags in the right way will beat the one who doesn’t, all else being equal.

Don’t spam tags, but hit the major features of your sound: the genre, a sub-genre, the mood it creates, instrumentation. Think what you expect people to be looking for when they come to find your music.

Tools for the Job

What’s the best way to speed up a laborious job? Use the right tools.

It’s no different for promoting your music. There are tools out there to help you automate your social media or keep your marketing organised. If there’s something about promoting your tracks you’d rather skip, there’s probably a tool out there to help you out.

Tools won’t take the hard work out of promotion, but they can help you do more faster. Getting known will always be an uphill struggle, but climbing equipment will make it easier.

Big Data for Big Sounds

Don’t let the word “analytics” send you to sleep. Boring data might seem like the opposite of creating art, but it would amaze you to know how often they go hand in hand.

SoundCloud features its own analytics panel that you can access by signing up for SoundCloud Pro. It’ll cost you, but it’ll also give you insight into who’s listening and how your marketing efforts shape your audience over time.

Use the analytics provided by your social media accounts for similar data. You don’t have to do a deep dive on the statistics, but you can get a sense for what’s working and what’s not.

Get Someone in Your Corner

So, you’re not making enough progress on your own and you’re happy to pay a little more. Perhaps it’s time to work with a promo firm.

There’s a huge number of companies out there who will help you with marketing and PR for your art. This isn’t like working with a traditional label. They won’t own the rights to your music or anything like that.

Instead, you’ll pay them a fee and they’ll take on some of the things we’ve already discussed — and more. They’ll make it their mission to get you out there.

With a promo firm, you’ll probably achieve results you couldn’t have alone. The trade-off is the cost. You’ll need deep pockets to make the most of this kind of service.

How to Get More Plays on SoundCloud the Easy Way

If you’ve been wondering how to get more plays on SoundCloud, these tips will help bring some new ears to your music.

The best part is that this becomes easier over time. As you develop fans, they’ll become ambassadors for your music and the whole thing will snowball.

Looking for more info on how to promote your music? Make sure to follow our blog.