Promo Cards by Spotify

Spotify Promo Cards – What is there to know?

Spotify has just launched ‘Promo Cards’, which is a postcard shaped promotional image linked to music, designed to be shared on social media. 

To create a card, head to here. Spotify gives you full reign to their catalogue, which is excellent. You need to define your search by ‘Artists’ or ‘Podcasters’ and then choose the appropriate filters. Once done, search for your music. 

Unfortunately, the customisation of the Promo Card is pretty limited right now. Spotify defines a few pre-set colours, which is sufficient for making stand-out images for social media. But if you have a specific brand colour, you will be limited in this aspect. 

Customising your promo cards

Here’s the customisation screen. As you can see, the Promo Card is already made, but you can select the shape from square, landscape and square. You can also change the colours; here I have the choice of pastel shades. 

Different colours are available, but they appear to be defined by your search. For example, if I refresh the page and re-search for Muse, I’m shown the same colours as before. Whereas if I change the artist, I get different colours. 

Sharing on social media

When it comes to sharing your Promo Card, Spotify makes it easy. You can download the image, which is pretty cool if you want a fast way of making visuals. 

A sharing link is available for social media, but there is also a Facebook & Twitter share button available for 1-click sharing. 

What would have been useful is an embeddable clickable image script, which then can be inserted within HTML. You could use the link and wrap it in a script, but you’ll need to be clued up with HTML for that. 

If you’re looking for a quick way of making great looking promotional images for your record label’s artists, Promo Cards are for you. You could achieve the same result using Canva. Still, the advantage of using Spotify is that the link to the artist/album is automatically injected into the post when using directly on social media. 

I hope Spotify continue to develop this microfeature; it would be good to see further customisation, which would help media creators drive engagement to their Spotify profile. 

But at the moment, as it stands, Promo Cards is a great way of grabbing someone’s attention on social media!

How Musicians Can Use Instagram to Expand Their Fanbase

How Musicians Can Use Instagram to Expand Their Fanbase

Musicians looking to expand their popularity shouldn’t limit themselves to YouTube, Twitter, or Facebook. They have to use as many social media platforms as possible to reach the most extensive number of audiences. One of the social media platforms that hold great potential is Instagram. With thousands of Instagram users in your community alone, you can use this platform to reach out to prospective and current fans.

However, merely publishing pictures, memes, viral videos, and quotes on Instagram does not guarantee that you will reach the right audiences. You would need to sit down and strategize. Here are six considerations in your Instagram strategy that you must think about and plan to expand your fanbase.

1. Create a story theme

Prospective and current fans would love to know a personal side of you. You can use Instagram to show pictures of who you are or what things inspired you to compose or perform a specific song. The picture or video topics could be about showing you practice or recording. You can also show pictures of your comfort food or brain food and explain how consuming these products drive your creative juices. The theme of your story pictures could be about your fashion, religious beliefs, activism, or community outreach engagements. However, remember to be consistent with the theme you use, so that you can weave a meaningful and streamlined storyline both your old and new fans can grasp and follow.

2. Focus on Instagram profile pictures

Your profile’s first nine photos should already encapsulate what your fans would expect from you. Those first nine photos would depend on the genre you perform and the branding you want to impart. For example, if you want to be perceived as someone who can help music listeners to move on from their heartbreak, you can go with picture colours that combine sadness (grey shades) and optimism (bright red colours).

3. Post regularly and consistently

Growing your followers on Instagram requires you to keep posting interesting content often, at least three times a day. Consistency shows that you are active online and interested in reaching out to current and potential fans. It adds to the authenticity of your fan service efforts. To make your Instagram releases more regular, you can create your picture or video posts ahead of time and schedule its release using apps like Hootsuite. In this way, your Instagram continues to be active, even if you’re too busy with other engagements.

4. Determine the right posting times

In addition to posting often, you need to post your images and videos at the right time. At the most fundamental level, you have to post at times of the day when most of your fans are awake and online. If you are an artist who wants to reach global audiences, you have to consider the time zones for your post schedules as well. You can use tools such as Iconsoquare to find when most of your followers are online. Gather data on your fans’ Instagram use and think about how you can adjust the schedule of your post releases to their usage behaviour.

5. Make use of hashtags

Hashtags are more than just an accessory. These words enable you to appear on relevant searches and newsfeeds. Thus, you have to think about the types of hashtags your fans would use to look for you or the type of music you make. At the same time, you also have to create witty hashtags that would resonate with your fans and make you stand out (or even trend!). Note that popular hashtags may change every month, so you have to keep thinking of new hashtags that would align with your fans’ preferences. You can also use hashtags if your latest song or story is related to a trending topic, such as the Ice bucket challenge for example.

6. Request for feedback

Feedback lets you hear directly from your fans what they want you to post and what improvements you can make in your posts. It also makes them feel more involved in your career growth, which solidifies and deepens their attachment towards your brand. Use Instagram to ask questions and leave comments on their responses to you online. Prioritize engaging with your most devoted fans to encourage the rest of your following to keep their hopes up of being heard by you as well.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

Metrics and Notes - What Musicians Should Know About Social Media Marketing

Metrics and Notes – What Musicians Should Know About Social Media Marketing

By now, many people already realize how effective social media is in terms of helping companies, organizations, and entrepreneurs establish and strengthen their brand, and promote services and products. However, it is not only enterprises and business people who can utilize social media for those purposes. Even artists like musicians can extend their reach, establish their name further, and promote their music through social media.

While musicians may have an idea that social media can help them, they might not know how to maximize it. Even though they already have social media accounts, they’d probably prefer to focus on creating music.

However, if you’re a musician who wants to explore how social media can help you, you may start by understanding the metrics that define the success of a social media marketing campaign. Once you understand these metrics better, you can work towards establishing a better connection with your fans. In this article, we’ll take a look at the most critical metrics that you should know about and why they should matter to a musician like you.


Finally, your newest track is finished and polished! Because you want your fans to be the first ones to hear it, you begin sharing it on your social media accounts. Your followers start liking your new track.

It feels good to know that people liked your new masterpiece, which is made apparent by real likes. The more likes you get, the more people are hooked to your music. Now, what else do you make out of it?

Aside from the number of likes, you should also find out WHO liked your post. Take a look at the insights. Are there more women who like your post? Or does your music appeal to men more? What is the age range of your top likers?

You can use your likes to get to know more about your audience so you’ll know whom to target the next time you create a social media post and boost it. You might also take them as an inspiration for your next track!


Wouldn’t it be pleasing for your fans to share your music with others? After all, sharing is caring. When your followers share the post featuring your music, you get to reach more music enthusiasts outside your current fan base.

When fans share your music, it means that they loved it enough to do more than scroll through your post and hit that like button.

Aside from creating great music, there are other ways to increase the likelihood of your followers sharing it as well as your other posts. One of the proven ways to engage followers is to share a story through your post. You can also ask a question that they will answer. Better yet, be straightforward and ask them to share your newest video or track. If they loved your music or post that much, they’d be more than happy to oblige.

3. Streams

When we talk about social media, we’re not just talking about Facebook or Instagram. As a musician, you should also take advantage of streaming sites and platforms like Spotify and iTunes.

The stream count and duration stats that you get from streaming sites also give an idea of how many users got hooked by your music. Of course, it will help to promote on Facebook or Instagram that you have a track available for streaming on another platform, so make sure you take advantage of that!

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

4 Tips to Make Your Social Media Strategy Successful

4 Tips to Make Your Social Media Strategy Successful

The business of social media is a tricky ordeal – on the surface, it looks easy. Take a snap, slap on a filter, post with the right hashtags and hope for the virtual likes and double-tapped hearts to crush the algorithm. However, professionals can’t afford to just wing it; whether or not you’ve earned that laughing emoji with your online gabs or got a few shares, without a strategy, your virtual presence can only reach so far.

In that regard, for your social media strategy to be effective, it takes more than just a picture-perfect grid. Varied tactics need to be employed in order for you to engage your audience, be it on Twitter, Instagram, or Facebook. Looking to transform your social media strategy? Here are some tips and tricks that can help you turn your platform from vacant to viral!

1. Put some personality into your content

No one likes fluff, fillers, or empty content no matter how Instagram-worthy or well-documented it looks. If you’re not adding a personal touch to your work, it’s going to be rather dull. Take a hint from the moniker itself – social media is meant to engage people around you. Before you can do that, however, you need to be engaging yourself.

Think of it the same way you would socialize in-person: if you don’t try to connect with people or offer nothing of sincere value, then you may just get a few awkward nods as a result. To truly hook someone, your brand needs to have a personality behind its pretty face. That means producing relatable content and responding to your audience in a way that would improve their experience with you.

2. Keep your updates consistent

Social media is a fast-paced world, and you’ll be left behind in no time if you’re only posting once a week – or worse – at random. While it takes time to pump out interesting content, your audiences’ attention span needs to be considered too. With the constant flux of algorithms in all social media platforms, you’ll need to stay on top of things to make sure your content is still reaching other people’s feeds.

After all, there’s no point in sharing if what you share isn’t seen. The more you post, the more active your profile will be – whether you upload a tweet, a quick Instagram story, or a quick snap of what you’re up to. It’s smart to keep your profile active for the most part of the week. Another thing to consider is the ideal time to post your content as countless studies show that what time you post matters.

To anticipate the right time to post, get to know your platform and your target audience. You can also make use of the analytical tools that the majority of social media platforms provide!

3. Make it more than about you

Even the most interesting person can get old really fast if all they do is highlight themselves in a conversation. It’s the same sentiment on social media, perhaps even more obvious. People tend to tune out quickly if all they see promotions about your brand – from products, music, fashion hauls, shows, or just plain merch. News flash – if you want them to respond to your ad, you have to start by engaging them. Going back to point #1, you have to produce something relevant to your audience, something that will encourage them to go back for more. After all, this is a two-way street, and how you handle your relationship with those who follow you matters.

4. Keep the platform you’re using in mind

Not all platforms are made the same, and all cater to different styles, moods, and people. Let’s say you’re promoting a new song on Instagram, Twitter, and Facebook. One thing to remember is that you can’t just post the same thing on all your platforms- rather, you have to tweak your content to suit their strengths and weaknesses.

For example, Instagram is ideal for sharing quality videos that are short and sweet, not to mention it’s the best place to share stunning images. It is, however, not as effective when promoting shows as it can easily get lost to an endless scroll of grids. Twitter, on the other hand, promotes a strong interaction with fans. Collaborations, fan greetings, opinions, or jokes – the 280-character limit is more than enough to build a bond.

Lastly, Facebook is ideal for sharing articles and promoting events as people can easily keep track of it. In that regard, it’s important to get to know each platform, understand where your audience tends to be most active, and use it to your advantage.

Liked this article about social media strategy? Check out this one on ‘social media vs. email marketing’.

Social Media Vs. Email Marketing For Musicians

Social Media Vs. Email Marketing For Musicians

There is no denying that social media is one of the most powerful tools for marketers everywhere. That being said, when it comes to the music industry, one has to wonder if social media is really the most effective platform. This article will address this question in detail.

Music Social Media Marketing

Why Social Media Is Not Working Out For You

As social media has become more and more popular as a marketing channel, certain rules have changed for business pages and profiles. Now, you can either post for free and engage a small number of people among your group of followers, or you can pay for more exposure and visibility.

Imagine this: you have invested a considerable amount of money, time, and effort in video shooting and professional photography. You have spent hours after hours perfecting the sound and lighting, editing the video, and making sure that your pictures are flawless. You finally uploaded them on your social media, expecting a wave of likes, comments, and share. After waiting for a while, your expectations are far from being met, and now you are only left with disappointment.

The desperation that you feel may push you to turn to another option: pay Facebook for more reach. That is because you know full well that posting on social media without paying is not doing anything for you. The next thing you know, you are playing a concert without an audience. Now, the question is: what is the solution?

What Can You Do?

You may be tempted to give in and spend your money on Facebook to reach your audience. After all, you know that advertising almost always comes with a price, and perhaps you think that this is an investment worth making. However, there is another effective method that you may have forgotten about: email marketing. This may come as a surprise to you, but email marketing is much more effective than social media platforms such as Facebook or Twitter. In fact, many successful artists are already using email marketing to promote their music and reach their fans. Let’s take a closer look at how social media and email marketing differ.

Which One Should You Go For?

Just like any business, your online presence as an artist is crucial. You need to be able to garner more fans, and social media is a great place to do that. Although social media is a useful tool for audience expansion, they should not be the only channel of marketing. Instead, you should take advantage of email marketing.

When people give out their email address, it means that they already expect your emails. Email users are more tolerant when it comes to promotional content than social media users. As the primary purpose of being on social media is to connect with friends and browse through posts, not searching for promotions or advertisement of any kind. Email users, on the other hand, are likely to set their mind on doing business that is not of a social nature. This means that people on email are more likely to be interested in your promotions than those who are scrolling through social media posts. The bottom line is that you should now start looking at how to do effective email marketing for your brand instead of relying on your social media alone.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.