How To Promote Your Music on Reddit

How To Promote Your Music on Reddit

If you’re a musician trying to make a name for yourself, you know that hustle is just as big a part of the game as making good music in the first place. After years of honing your craft, writing, perfecting, and finally producing a body of work you are proud of and want to share with the world, you have to switch from artist mode to business mode and get down to the nitty-gritty of doing just that: sharing your work with the world.

That’s where promotion comes in. Sure, you can wait around for a manager or label to do all the hard work for you. Or you can take promotion into your own hands, taking any means you can think of to get the word out there and to get people to give your music a chance. Naturally, in our day and age, one of the best venues for grassroots music promotion is the internet. You know: Instagram, Facebook, Twitter. And one slightly less obvious option: Reddit.

Why Promote on Reddit?

For those who may not have gotten the memo about the third most popular website on the internet, Reddit is a collection of forums where users can submit content and vote content submitted by others up or down, affecting how prominently it’s displayed. There are a few things that make Reddit a good fit for internet music marketing.

First, it’s a highly democratic platform. On Reddit, nobody has more followers or popularity than any other user (for the most part), meaning that something you post has just as much a chance of being seen as any other user’s content. It’s mostly the quality of your contribution that decides how your content is received.

Further, as we alluded to earlier, Reddit is wildly popular, with over 300 million users, just as many as Twitter. Something going viral on Reddit has the potential to make – or break – a person’s career and, honestly, life in general. Viral Reddit posts have helped people find jobs, helped non-profits receive donations, helped get children’s medical treatment paid for, and have certainly brought massive attention to specific artists and media.

That means that if you can figure out how to play the Reddit game right, you might find yourself suddenly the owner of a brand new, huge audience.

How To Play The Reddit Game Right

If you follow these three golden rules of Reddit music promotion, you’ll have a much higher chance of success.

1. Become a Member of the Community

How would you feel if one day somebody showed up at your workplace or neighbourhood and started trying to tell everybody that they’re the hottest new thing in town? You don’t have to answer, we already know: you won’t like it. Nobody likes to be interrupted by a knock on the door from a salesman, and that’s exactly how it’ll feel if you just jump onto a brand-new subreddit and start trying to push your music.

Especially in smaller subreddits (which is where you should go; we’ll get to that later), the forum members truly begin to feel like a community. They start to remember each other’s usernames, tag each other with nicknames, and build a sense of team identity. If you want these people to seriously consider giving your music a shot, you have to first become one of them. So go on the subreddit. Participate. Upvote and downvote (following proper reddiquette, of course). Get to know the subreddit culture. And then you can start to think about self-promotion.

2. Be Authentic

Redditors are a tough crowd. They can smell a phony from a mile away. And they have a really low tolerance for self-promotion. That doesn’t mean you won’t be able to do it successfully; just that you’ll need to be smart about it. The last thing a redditor will respond well to is a user whose post history is made up of nothing but self-promotion, so it’s best to actually participate on Reddit, leaving comments and posts about other things.

Redditors don’t want to see posts that sound corporate, too polished, or overly calculated. They want to connect with something honest and human. And they love a good story. So when you post, be real. Remember how in college your professors told you not to write papers in “internet speak”? Well, don’t write Reddit posts in “college speak.” You don’t want to sound out of place.

And don’t try to fool anybody. None of that, “Hey guys! I just came across this cool new band and I think you should check them out!” stuff is going to work. Redditors are too smart for it. They’re like a band of detectives. Approach with respect and just be authentic.

3. Start in Small Subreddits

One of the most important parts of making a successful Reddit post is knowing which subreddits to post in. Going too big is not going to be a successful strategy in this situation. There’s just too many fish in those seas. For that reason, we recommend staying away from /r/funny, /r/pics, /r/videos, and even /r/music. Your content will just get lost there.

Instead, your best bet is approaching smaller or medium-sized subreddits. Don’t worry, posts in these subreddits can still go viral and make it to the front page of Reddit if they’re good enough.

Here are the best subreddits for music marketing:

Music Promotion Subreddits

/r/musicpromotion – This subreddit is specifically made for promoting music, so you won’t get any ire here for trying to market yourself.

/r/shareyourmusic – Same story. A place made for you to put your work out there.

/r/mymusic – A good, fairly small subreddit to start in

/r/thisisourmusic – A medium-sized subreddit that welcomes music creators

/r/shamelessplug – A subreddit where creators of all kinds can plug their work

/r/promoteyourmusic – Just like the title says: a place to promote your music

/r/listentothis – A massive subreddit with a weekly thread for self-promotion

/r/theseareouralbums – Post here if you have a finished album to share

Music Critique Subreddits

/r/musiccritique – A good place to receive feedback and one where you can potentially get featured on the sidebar

/r/roastmytrack – Here, you’re more likely to get criticism than a large audience, but you might pick up some new fans

Genre Specific Subreddits

/r/acousticoriginals – Post here if you make acoustic music

/r/makinghiphop – Post here if you make hip hop music

/r/icoveredasong – Post here if you want to share a cover of another artist’s song

Bigger Subreddits to Give a Try

/r/newmusic – This is one that doesn’t explicitly encourage self-promotion, so tread lightly

/r/hiphopheads – A very popular hip hop subreddit that you could potentially have some luck in if you’re careful

/r/indieheads – Same deal, but for indie music

/r/popheads – A pretty big pop music subreddit. They’re fairly open to hearing new music but you could get lost in the mix

There You Go!

You have the music. We’ve given you the knowledge of how to promote on Reddit. Now go forth and get famous. Just remember us little people when you get there. Good luck!

How to Promote Your Music Effectively in 2019 - Our Guide

How to Promote Your Music Effectively in 2020 – Our Guide

One of the most common methods to advertise or promote is through the internet. It may be cheap and convenient, but it is highly competitive. Amid the thousands of people trying to get recognition, what can you do to be seen or heard?

Here are some tips you can follow to increase your chances of grabbing attention:

Personal Selling

Used when you can see customers face-to-face, this method allows for direct influence. Especially if you’re influential, charming, friendly, and talented, the ability to communicate your product strengths with business contacts can have massive results. Inviting fans over a local store and spending time with them or taking out a supervisor for a meal are a few things you can do in personal selling.

Direct Marketing

Direct marketing means you skip any ‘middle-person,’ so to say, and directly communicate with the buyers themselves. This method is only useful if you have an extensive collection of names and people who respond positively to a one-on-one conversation. Sending mails, texting, and other means of one-to-one communication are different forms of direct marketing, and not many bands do this. You can start by calling your fans and reminding them about an upcoming performance. With less competition here, this method is very likely to work for you.

Radio Promotion

Getting radio stations to play your music can help make more fans for you and build relationships in the professional environment. Forming a relationship with the DJ will not only allow you to play your music on air, but you will be able to reach thousands of listeners as well. However, regular radio stations are harder to access. Start with local stations, get to know the DJ, and build connections. Soon enough, you will receive invitations for interviews, live performances on-air, even to hold a live show.

Sales Promotion

Through the use of discounts and special offers, you can create a stimulated response from your intended audience. Customers will be motivated to spend on your products, and you may have gained more than if you never ran special offers. There are many ways to go about a sales promotion. Having a charming salesperson showcase your products is one of the most effective methods.


Having a sponsor back you up does not only supply you with financial support, but it also gives you a sense of legitimacy. This way, your sponsor can promote you through their products, while you help them at the same time through wearing their merchandise during special events. At the same time, sponsors can hold their events such as giveaways that could potentially attract more fans for your benefit. For someone looking for sponsorship, you can start by heading out to small businesses in your town. They can play your music in the store while you promote them in gigs and other events.

Do not worry about gaining more customers or fans. Follow the steps and increase your chances. If you work hard, success will surely come your way.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today.

5 Ways to See Major Success in Your Musician Career

5 Ways to See Major Success in Your Music Career

Every musician wants to make it big. If you’ve ever picked up a guitar, you’ve probably dreamed of becoming the next Kurt Cobain. However, as you may know, it’s not that easy to become a successful musician, especially during the early stages of one’s career. The road to fame and fortune has plenty of potholes that will make your journey difficult. However, you have to keep in mind that if you know how to strategize, nothing can stop you from growing as a musician. That said, here are five ways on how you can succeed as a musician using all the tools at our disposal in this day and age:

1. Find the Right Channel

Back in the day, you had to record a demo, send it to a record label and pray that your career takes off. These days, musicians have more options thanks to platforms like SoundCloud and YouTube that we can use to promote our work. Additionally, social media is also a great way to get your music out there. You need to find out who your target audience is and which platform they are most active on so you can reach them. Doing this will help you establish a fan base quickly, which is a priority of any up and coming artist.

2. Know What Your Fans Want

Now that you know which platform you need to focus on, the next thing you will need to think about is how you can promote your brand using the features and tools of that platform. Typically, an artist’s follower count says a lot about how successful they are, as it tells you how many are interested in what that artist has to offer. However, you have to keep in mind that every artist has a different path, meaning they have different fan bases they need to cater to. Therefore, you need to figure out what your fans want so you can give it to them. For example, if the majority of your listeners are young and want to interact with you on a more personal level, you may have to allow them to get in touch with you via social media.

3. Track Your Progress

Once you know what you want to focus on, you will need to keep a close eye on those metrics and use them as a way to gauge your progress. If you don’t do this, you won’t know where you are in your career, which in turn will make it hard for you to achieve career growth. For example, you may have one hit song that has been played one million times, but you don’t have anything else to follow it up with. The longer you wait to capitalize on your initial success, the less likely it is that you will be able to reach new heights. Therefore, you need to know when the ball is in your court, which is why you need to keep tabs on what’s happening with your career first.

4. Let the Audience be a Part of Your Success

The life of a musician is all milestones, as they indicate how far you’ve come. These milestones are also a cause for celebration and they should be viewed positively by you and your fans. You should show your appreciation to them, as they made your success possible! We recommend that you host some special events to let your fans know that they are a big part of your journey. It doesn’t have to be anything grand, just a sincere thank you video on your social media is enough!

5. Don’t Be Afraid to Change

As you can see, most musicians typically stick to what works and they keep producing the same content over and over until they become redundant. When this happens, it’s only a matter of time before they start to lose fans, which will lead to their downfall. To avoid this scenario, you need to adapt to the shifting trends of the market while retaining your own unique style. It’s normal to see your follower count drop when you try something new, but you must not let that deter you from your goals.

PR Tips For Aspiring Musicians Our Guide

PR Tips For Aspiring Musicians [Our Guide]

Navigating in the competitive music industry can be extremely stressful. Although it may seem like a good idea to hire a music publicist to help launch your career, there are certain things that you need to do first. For starters, you need to understand your goals as well as what your brand is all about so that you can establish a good marketing plan. Other things you need to think about are your websites, blogs, and perhaps most importantly, your social media. These will be the things that the media representatives look to first when you introduce yourself to them. In other words, you need to have a strong online presence before you think about your music PR. Once you have these things sorted out, you can go ahead and get yourself into the world of music PR! This article will tell you some tips you can follow so that you can be your own music publicist.

1. Provide Working Links

The first step is to reach out to editors and writers of blogs, podcasts, magazines, among others. The majority of writers prefer SoundCloud links while others may request that you submit an MP3 file or provide a Dropbox link. You may want to reach out to writers directly by sending your files to their email. However, keep in mind that these writers are already receiving a massive amount of submissions on a daily basis, and your email will most likely go straight to spam.

The best way is to have your album or EP on SoundCloud as a single playlist. Make sure to test the link first to ensure that the writers will be able to access your music. Write a short bio to put on your SoundCloud profile to showcase who you are and what your music is all about. Also, don’t forget to include all the available links to your website and social media channels. These may include the links to your iTunes, Amazon, or Spotify.

2. Come Up With a Great Pitch

One thing you need to understand is that music bloggers and journalists hear new pitches every day. If you write a long essay about how groundbreaking your music is, nobody bothers to read it. You want to come up with the right words to describe your music in a way that will immediately grab the reader’s attention.

Start off by choosing a few genres that fit your music as well as a few artists that you think are similar to you. This will help you get a better idea of what your music sounds like. Keep in mind that you need to approach this with an outsider’s perspective so that there are no biases involved. It is easy to confuse your music style with your idol’s. Queen’s might be your inspiration, but pitching your music as comparable to theirs might not be such a good idea. You want to describe your music as accurately as possible. Otherwise, you may risk attracting the wrong type of audience, and you are more likely to receive backlash for claiming to be something you are not.

3. Write a Great Signature Story

A signature story, or a musician bio, is one of the most important parts of your music PR along with your music. A powerful signature story should be interesting and personal. The key is to create a story that will draw in potential fans who find your story relatable. The beginning of your bio should be about what your music sounds like. That is because most writers are too busy to read the whole thing, and so they can take the first few sentences from your bio and use them in the write-up. Of course, writing a great signature story is not easy, which is why you may need to hire a bio writer to help you with the task.

Promoly is a music promotion platform for musicians. If you’re looking for a music PR service to deliver music to your mailing list, get in touch to see how we can help today!