Music Marketing - Proactive Ways To Increase Your Reach

Music Marketing – Proactive Ways To Increase Your Reach

Music marketing is how record labels and artists promote music to their target audience. Music marketing consists of multiple factors, for example, social media, press campaigns, online advertising, radio play and film placements. These combined make the ultimate marketing machine. But what some ways to achieve it?

Twitter this twitter that

Twitter is a vast network, consisting of millions of users, retweets and hashtags. It is a powerhouse for music marketing. To gain exposure over Twitter, you need to be consistent and should he check with your posting. Set up a posting schedule; for example, you could post promotional tweets in the morning and more lighthearted tweets in the afternoon. If you do this for a solid week and have a look at the analytics, you will be able to see which tweets are the most effective. Once you establish useful tweets, do more of them and reevaluate in a few weeks.

Remember to use #hashtags when posting content. If you did not know a hashtag is a form of metadata used on social networks and is away the uses to find particular material which is relatable to the hashtag. Again, use the analytic’s built into Twitter to establish which are most active.

Facebook it

Facebook is a funny one for music marketing. You can have thousands of followers on your page however only a handful will see the post. Here’s a top tip. Head to your page’s admin settings and have a look at the engagement analytics; Facebook kindly show you which days and times people engage with your content. Once you have established this, create a posting schedule and start lining up your content. Review this in a week and see if you will reach an engagement has increased. If not, reevaluate and try again. The key to successful Facebook posts is consistency and a lot of trial and error. Try out different images and wording. Your audience may like communicating in memes. They could like long-form style posts. Try a few and reports back to us with your findings.

Fan promos

If you are in the music industry, sending DJ promos is not uncommon. However what is unusual is to send your fans a promo before the official release. Madness? No, not at all. You could put your top fans to work in exchange for your music via promo.

Set up a landing page showcasing your music but also include an email input form. Ask your fans to subscribe to your mailing list and have an automatic response email asking your fans to share the landing page to their friends. However, set criteria; in the initial auto-reply email ask your fans to screenshot them posting the landing page and for them to email it to you. Tell them you will choose 5 lucky people to receive an early release via promo email. This will help create buzz and traffic to the music.

Get featured on Podcasts

Podcasts have been around a while and are becoming increasingly popular. This could be used to your advantage. For example, if you wish to promote drum and bass, we recommend you start searching for drum and bass podcasts. Shows like Hospital Podcast allow music to be submitted for feature consideration. Take a look at their websites and grab the relevant email addresses. Often they’ll have a public submission email address. Use promo software, like Promo.ly to send them your latest track.

We hope these brief, informative ideas help when promoting your next hit. There is no secret sauce with music marketing. Grab an idea and go with it. If it fails, try again until it succeeds. For more information on music marketing, Promo.ly have an extensive blog especially for you!

Should You Upload Music to Spotify_ The Pros and Cons for Musicians

How to Upload Your Music to Spotify? The Pros and Cons for Musicians

Think back to when you were a kid, dreaming of making music for the rest of your life.

Dreams like this were more elusive before the rise of YouTube and online music streaming apps. Now, artists can get their music in front of millions of people without a record deal.

And this digital music revolution isn’t slowing down.

Easily, the most popular music streaming app of the bunch is Spotify. Boasting an impressive 180 million users, it’s even credited with launching the career of Grammy Award-winning artist, Lorde.

Could you be an upload away from turning your dream into a reality? Is Spotify the right platform for you and your music?

How to upload music to Spotify, the pros and cons of Spotify, and how to get the most from this platform:

Create Your Artist Page

Before your Spotify upload, you need to create your artist page first. Spotify can be a powerful marketing tool, so this is a great opportunity to flex those branding muscles.

Is your current band photo looking a little dated? This would be a good time to update everything from your photos to your official bio.

Spotify gives you 1500 characters to tell your story. You can also include links to your website, music magazine features, and your merch store. Don’t hesitate to talk about the artists, events, and stories that inspire your music.

These little details can help people connect with your music. Keep building that connection by including your own Spotify playlist. This is a great way to show love to fellow artists and give fans another way to get to know you better.

Syncing Up with Spotify

Once you’ve registered for Spotify and set up your artist page, take a look at partnerships that Spotify has with other digital services.

These Digital Services include:

  • CD Baby
  • Songkick
  • Ticketmaster
  • AXS
  • Eventbrite
  • Merchbar
  • Distrokid
  • Emo Bands

If you sell music, concert tickets, and merchandise through any of these services, connect your accounts to make them appear in your Spotify page. This is a quick and easy form of cross-promotion.

Syncing your CD Baby, Emo Bands, and Distrokid accounts will also verify your Spotify page, making you a verified artist on Spotify (blue check and all!).

How to Upload Your Music to Spotify

The good news: Spotify makes it easy for artists to quickly upload their music. Not only can you upload though music distributors, like Label Grid, Spotify recently rolled out a new beta feature that allows indie artists to upload their music directly onto Spotify without a distributor.

This means indie artists can now directly upload their singles EPs, and albums on to Spotify. Indie artists can now plan album releases and even preview how their releases will look and sound to fans. Plus, artists can also track their most popular tracks with built-in analytics.

The bad news: currently, this beta feature is only available by invitation. This is expected to change as Spotify plans to open it up to more indie artists. But interested artists should sign up to their mailing list to stay updated on opportunities to join.

Another factor to consider when you upload to Spotify is whether or not your music is unreleased.

If you want to submit a playlist directly to Spotify, it must be unreleased music. Plan accordingly and make sure your release date is no less than a week away before submitting.

Is Spotify Free for Artists?

One of the first questions artists ask is whether or not Spotify is free.

The good news is, yes! Spotify does not charge artists to upload music. However, keep in mind that the music distributor you use will likely charge a fee or commission.

Spotify also allows artists to promote merchandise without a fee.

How Much Can You Earn Through Spotify?

This is where Spotify receives its biggest criticism. In recent years, the streaming service has received significant scrutiny over their revenue model for artists.

Despite nearly a million streams per minute, Spotify only pays out $0.006 to $0.0084 per every stream. Worse, this revenue is paid directly to the music holder. This means the revenue is often split between artists, writers, music producers, and their record labels.

This makes it much harder for new artists to earn a living from Spotify.

While Taylor Swift may be one of the biggest artists in the world, she too took up the cause against Spotify when she pulled nearly all her music from the platform in 2014. Swift called out the platform for directly cutting into paid album sales.

Despite Spotify claims that working musicians can make up to $425,000 in monthly royalties, Swift’s own claims further shed light on potential problems with the service.

Top Takeaways

Is Spotify the right platform for you?

Here’s a recap of the top takeaways of Spotify:

  • 180 million users and almost a million streams per minute
  • Create your own branded artist page
  • Tell your story, sell your albums, and promote your merch
  • Get your music on Spotify through your music distributor of choice
  • Direct uploading for Indie artists is by invitation only
  • See which music trends best with built-in analytics
  • Spotify is free but your music distributors will charge a fee
  • Artists can only earn $0.006 to $0.0084 per stream

Spotify is part of a special club of digital streaming services for both fans and artists. Other services include Apple Music, Google Play, Amazon Prime Music, SoundCloud, and Pandora.

Start Making a Name for Yourself

Feel music stardom within your grasp?

If you’re ready to try your luck and upload music to Spotify, bookmark this guide right now and get to work on your Spotify presence!

But remember, Spotify is just one piece of the promotion puzzle. If you really want to get your music out there, start building your powerful list of industry contacts now or talk to an expert who can help.

What Music Promotion Companies SHOULD DO FOR YOU!

What Music Promotion Companies SHOULD DO FOR YOU!

Now, this is the ultimate question. What should music promotion companies do for you? Should they promote your music? Should they get you interviews with top magazines? Do they write the press release details? Do they tell you what is going on? Confused..?

Promo.ly have worked with a good deal of PR companies over the years and each of them work in their own unique way.

Let’s explore further into the world of music promo companies

This topic is subjective and depends on the company you are working with. It also depends on your budget; music promotion isn’t cheap and if it is, you may need to question who you’re working with. Promotion & marketing is a skill, normally comprising a lot of trial and error. What works for someone else doesn’t mean it will work for you? Aphex Twin’s team likes to spray paint his logo and launch blimps into the sky to announce albums. Others like a more traditional approach, such as email campaigns and promo mail-outs to gain features. Would this work for you? Maybe, but I bet there’s a better solution which suits your record label. 

Promotion companies should explain how they work and what they intend to do with your music. This process should be collaborative. Remember, you’re paying them to work on your behalf. The music PR team should have a good track record. They should be approachable and want to work with you. They should also keep you informed about what’s going on, and what is working and not working so well. The PR company should extend your record label or company. It’s no use the PR company doing their own thing and keeping you out of the loop. Think about the PR company being the boat and you’re the navigator. You then have the crew who will get you to your destination. Think about what music PR companies should do for YOU. You’re in control. 

Good promos companies

A good company should say no to working with you. Your music may not suit their tastes or style. They might just dislike it altogether. A good PR company should tell you straight what they think about your music. If they only seem concerned about their invoice and not the music, perhaps they are not the company for you. There are plenty of music PR companies available if the first choice doesn’t work out.

All PR companies work very differently. Some do everything you can imagine and others will only email to DJs on your behalf. Some may take your money and you’ll never hear from them again. Let’s hope it’s not the latter. Doing research about the company will save you a lot of hassle in the long run.

Sourcing a music PR company

When sourcing a music promotion company you need to decide on what you need them to do. In the electronic music industry, most want someone to send their music to DJs, Blogs and Magazines. They want features they can boast about on their social media. This may sound easy but music promotion is a long game and results take time; your PR company should explain this to you. If you want blog articles written about your music, you need to appreciate this takes a while to organise. Don’t get annoyed with your publicist when it the feature isn’t online within a day. Your PR company have to create a press release, collate music, embed images, write an email, email the recipient, chase the email, organise a feature, chase the email again, confirm the details and eventually send the published article back to you. This process can take anything between a week and several months. All of this process is for only 1 recipient. Imagine if the goal is 10 blog articles written by 10 different publications; yep, this is where a lot of your budget goes.

Ask questions

When contacting a PR company you should ask them which publications they work with. You’ll probably find different companies have their favourite ’secret weapon’ contacts which they like to show-boat about. “We have close contacts at Thump, Mixmag & Billboard” are often the lines used during the sales pitch. This is cool, but find out about the smaller niche contacts too. The niche blogs audiences may love your music. Who knows, these niche blogs one day may be the new Mixmag?

Hopefully, you now have an idea what music promotion companies should do for you.

To Summarise

What type of promotion do you need? How big is your budget? Once you have the answers start your research and due diligence. Ask lots of questions and ensure the PR company is the right choice for you. Remember, your promotion is in their hands. It needs to be correct.

If you would like to learn about music marketing, this article on pitching music will point you in the right direction. 

Promote your new music_ 4 different ways

Promote Your New Music: 4 Different Ways 

Music marketing is a huge topic. It often overwhelms people, but there’s no need to panic. Here’s 4 different ways to get your tracks heard.

Use Reddit

Reddit has a huge user base and is the perfect place to promote your music across. At current it has 33 million uses, 852,000 subreddits and 140,000 active communities. Remember subreddits have certain rules which have to be abided to but I am sure out of the 852,000 it will not be difficult to find a couple to post new music across regularly. Reddit has a unique up scoring system and if scored high enough, your new tracks might reach the front page. Out of the 3.3 million user base a few of them will like your music.

Post music on Instagram

Instagram is another must for music promotion. At current posts with the location attached of 79% more engagement. You could post clip if you are new music track but also tag the location of your next show. This will help build and awareness about your brand. Remember to utilise stories to increase awareness and to keep your fans interested. Do not forget select your music on Spotify and add it to your story to help promote your brand, record label or music.

Start an email list

Email lists are just as important. You may think it’s an outdated method however this is a direct way of reaching your audience without having to pay or rely on another network. To build a successful list you all need mailing list software and a landing page where your recipient will input that email address.  There’s plenty of cost effective solutions to start sending music. Get creative with subject lines to get people get a high open rate. If the recipient has already gave permission to email them you have passed the initial hurdle.

Burn a CD

Sending a CD. Yes one of a those round plastic things we used to burn music to. These days most music promotion is done by sending digital files out of convenience. If you want to make an impact, send somebody something they cannot miss. If you try to get hold of an important influencer, you may have to think outside the box. I am sure if you received a mysterious CD for the post you would most likely check its contents. Remember branding, artwork and appearance is equally important as to the music.

Conclusion

Come up with a consistent social media posting strategy. Have a look at your Facebook page and check out the statistics. Will display the busiest days when off and engage more with your content. Use these days to post the most valuable content as you will reach more people. Use the less busy days to post evergreen content and keep the consistency high. Use a social media application to help you keep on top of your post and schedule. Set a date every week and schedule your posts for the remaining days. This will boost productivity and means you do not have to lock into Facebook every day. Win.

The Trend of Surprise Music Releases: What Every Musician Must Know

The Trend of Surprise Music Releases: What Every Musician Must Know

Are you still rocking out to Ariana Grande’s “thank u, next”?

You probably know by now that although Ari teased her fan base with a few lyrics from the new song, the single itself was a surprise.

The star’s surprise music dropped on November 3, 2018, earning millions of listens and downloads. It even had a star-studded music video featuring Kris Jenner and some of the former cast of the 2004 film Mean Girls.

Releasing surprise tracks and albums can be a huge PR move, especially in today’s instant gratification world. You can release a song and have millions of your fans hear it just a few hours later thanks to the magic of the Internet.

But what do you need to know before you drop a surprise hit? And why is it a good idea?

Let’s explore.

When Did Surprise Albums and Songs Become a Thing?

Not surprisingly, music without an announcement wasn’t really a thing until the internet became intricately interwoven into our lives.

In the past, if an artist dropped a new song, they would advertise it on the radio and drop hints. Then, the song might debut on the radio before going for sale in music stores.

The grandfather of the surprise release is Radiohead, who experimented with our instant satisfaction cravings by releasing the album In Rainbows just 10 days after it was announced.

Of course, the tactic was massively successful, and musicians like Kanye West and Beyonce have followed suit.

Now, dropping surprise music on your unsuspecting audience is standard practice.

So let’s take a look at why that is.

Dropping Surprise Music Saves You Time on PR

If you drop a surprise album, you don’t have to do PR and promotion of it before the album. Instead, you rely on word of mouth and the internet’s ability to retweet you until you’re on top.

Many artists spend weeks or months teasing their fans about their new albums by dropping hints and doing promo videos and shoots. Instead, you can skip all of that and go right to the branding and promotions phase.

Bigger artists will have everyone’s tongues wagging, and media outlets will be clamoring for performances and interviews.

But, even if you’re a smaller artist with a dedicated fan base, it can still save you some time on PR, as you don’t have to do as much of a run-up to the release.

Don’t Attempt It If You Don’t Have a Dedicated Fan Base

You don’t have to be Ariana Grande or Beyonce to drop a surprise song or album. But you do have to have a fan base who is going to care that you just dropped music.

One thing this trend relies on is hashtags, retweets and all of the buzz that comes from social media. Not long after, the press will get wind of it and pick it up, earning the musician even more publicity.

But if you don’t have fans who regularly use your hashtags, follow your social media or are in groups dedicated to you or your band, the surprise hit will just totally flop.

Instead, wait until you have at least a core base to try it.

Don’t Do It Habitually

If you release surprise music all of the time, it will become something that your fans expect. In the future, it might be the way everyone releases music, but at the moment, it’s still a bit of a novelty.

So, rely on the old trappings of PR and advertising your music for most of your music. But, once you’ve been around the block a few times, try your hand at releasing some music without any announcements.

Releasing a Surprise Album or Song Can Be a Test of Your Team

Truthfully, it takes a lot of work to release a surprise album. And it takes a lot of people keeping their mouths shut. From the sound guy to the studio mixer to the interns getting coffee, everyone needs to stay tight-lipped.

And for artists as big as Beyonce or Ariana Grande or Ed Sheeran, all of which have released surprise albums, it takes a village.

A couple of artists have had their surprise albums accidentally leaked, which likely led to someone losing their job for causing it.

You can’t really release surprise music unless you make adequate preparations. And although to your fans it seems like it’s last minute, you’ll need to be getting things ready for months before you even step into a recording studio.

You’ll have to draft and sign non-disclosure agreements (NDAs) to keep everyone legally bound to keeping mum. If you have a dedicated fan base, you’ll have to ensure people don’t see you trudging to the studio each day to get ready for your big moment.

But on the bright side, it can help you figure out who on your team really needs to go. If they can’t keep a secret like that, they need to be pulled from your team immediately. And it’ll be time for a replacement.

Doing It Right

Since releasing surprise music is still a relatively new concept, it’ll take a delicate balance to do it right. But, if your team is on board and you know to plan it for months in advance, you’ll be golden.

Ready to have some help promoting your next surprise album, or planning for it? Sign up for our services now. It only takes a few minutes!

Email marketing list - why and how you should build one

Email marketing list – why and how you should build one

Building an email marketing list is so, so important.

It’s a powerful marketing tool and is often overlooked. Your email marketing list is your essential weapon of promotion; it can make you money and it can be used a service.

Get this picture in your head: You own a record label. Your goal is selling music. Now imagine you have an email marketing list containing 5000 people that love your record label and the music you release. Now envision sending 5000 people an email with a link to your own online store where they can directly purchase your music.

We’re talking about completely cutting out the distributor here.

Let’s say your single costs £2 to buy directly from your store and 20% of your email marketing list buys it.

That’s right, you’ve just made £2000 from sending a single email. #Winning.

If you are anything like me; your cogs are probably whirring, the light bulb has lit up and you are probably thinking, ‘hang on, I could do something like this too’. You’re goddamn right you can.

Here are the basics…

First thing’s first, you need to collect the email addresses and to do this you will need a landing page (a landing page is a specific web page advertising a specific product, the product in this instance is your music).

There are many landing page builders available, some cost a lot, some don’t.

On various projects I use Thrive’s landing page builder that is hosted on WordPress, it’s a one-off purchase and fully customisable, I really like it. Thrive is one of those “everything in one box” apps that plugs into WordPress. It comes with stacks of landing page templates that are easy to manage, it’s pretty much plug and play. It’s great if you’re strapped for time. It also doesn’t cost a lot. It was around £60.

Without being aware you have already been part of this workflow pipeline during your time on the internet. You’ve landed on a page; found something appealing, submitted your email address and in return, you‘ve received an email.

See how this works now? The landing page is where your customers will end up when searching Google, clicking on a Facebook ad or clicking a Tweet, etc. Essentially it doesn’t matter where the traffic comes from at this stage, but what matters is collecting their email address and keeping it for future use.

On the landing page you need to display your promotion or product, perhaps an embedded SoundCloud player featuring your latest release or mix, an email sign-up box and a call-to-action (CTA) AKA a reason why the person should hand over their precious email address in the first place.

The CTA

In a nerdy kind of way, CTAs are really interesting. I enjoy psychology and how people perceive words and actions. What’s even more interesting to me is how those people act on those words and actions.

A CTA is an instruction, which is carefully written, designed for a purpose, normally to get someone to take action. However, people have started to abuse CTA techniques, by combining them with subject lines.

You’re probably aware of a little guy called ‘clickbait’; he is the worse kind of example of CTA abuse. He’s very deceptive and has normally been put together by a scheming journalist. We’ve all clicked on link laced with ‘clickbait’ and thought “well, this has nothing to do with the reason I clicked or signed up”. This is precisely the point, it’s designed for one aim only and that is to gain traffic.

All I can advise is to not go down that route as it won’t benefit in the long run.

The best kind of CTA is a different beast; it’s still a clever piece of writing tailored for your audience, but without the deceptive attributes. You’ll normally find it right before a sign-up box on a landing page or website.

It can give the customer a sense of reassurance that signing up is the right move to take. The CTA can be persuasive, thought provoking, clever, funny and even inspiring.

A well-worded example; Netflix’s landing page features a sign up box which says ‘See what’s next. Watch anywhere. Cancel anytime’ and on the button underneath it states ‘Join free for a month’.

This is both a strategic play on words and a reassurance of intent. ‘See what’s next’ could mean see what film is next, or see what happens next after signing up. ‘Watch anywhere’ tells you that Netflix can be taken and viewed anywhere, suggesting that it’s available on all portable platforms. ‘Cancel anytime’ tells the consumer that it’s not a contract and can leave without giving notice. So, in a mere 7 words this CTA explains and codifies Netflix’s business model in your head.

Landing pages

Make your landing page interesting, think carefully about the colours, your wording and the branding. Try to keep a coherent look and feel throughout your page. It’s very important.

Regarding colours; here’s something for you to Google, or Bing if you’re that way inclined. Why are oranges in the supermarket placed on blue packaging?

Once you’ve got your answer think how it could apply to your landing page.

Going back to the landing page; for a prime (pun intended) example, look at Amazon’s front page. The balance of space between elements, the slick navigation and the clear intent. There’s something compelling about a well-crafted landing page; it draws you in.

The professionalism of the presentation is like an imaginary force that makes you click that ‘add to basket’ button, and once you take that first step it presents you with even more products you can buy.

So you (if you’re like me) add a little more to your basket. Once you’ve purchased a product (or 12), Amazon email you with another offer you can buy (upselling).

Amazon has spent millions perfecting this loop, both in the psychology and technology and they are the ultimate selling machine.

Think about it, they now have you by your balls (ladies, your metaphorical balls) You now need to get your customers by the balls.

What I’m saying is, dangle your music in front of the customer, get them interested, caress them a little (intellectually), get them warm (with more tailored content) and then reel them in like a whopping fish. I appreciate this is a terrible mixed metaphor; but such is the music Industry; always changing.

Here’s an example of this workflow from the customer’s view:

 

Your fan is browsing Facebook or social media of choice.

⬇️

They find a song/ad you posted about – The ‘dangling’ part
⬇️

The fan clicks the link ⬅️ The getting ‘interested’ part

⬇️

Fan lands on your landing page and sees the product ⬅️ The ‘caressing’ part

⬇️

Fan thinks, “cool, it’s only £2 direct from the label page” ⬅️ The ‘getting them warm’ part

⬇️

Clicks the CTA or purchase button ⬅️ The ‘reeling them in’ part

⬇️

Email them right after offering another product. ⬅️ The ‘upselling’ part

 

Collecting emails

To collect a person’s email address you will normally need an email marketing platform running in the background, let’s use MailChimp as an example.

In Mailchimp you need to create an empty list which connects to your landing page sign-up form. When a person inputs and submits their email address on your landing page, it will appear in the Mailchimp email marketing list. Mailchimp has sweet automation too, you can tell it to email to every new address collected without you having to intervene.

Hopefully, you now understand the basic process of collecting customer email addresses from a landing page and are already thinking of ways to use this technique.

This email marketing list tactic can be used in many instances. For example; free releases, competitions, mixes, vinyl giveaway or anything else that tickles your pickle (or floats your fish; whichever metaphor you prefer).

To learn more about music marketing & promotion take a look at the articles on our blog 

Methlab / Promo.ly

Introducing MethLab: Client Case Study

Introducing Methlab – a cutting edge label boasting a stern reputation representing artists from the the tech-heavy electronic spectrum. Focusing on the exploration of obscure and sonic concepts, theyre known to push aphotic electronic bass music in a futuristic and forward thinking manner. Albeit a fairly new label, MethLab were quick to whip up a prolific roster of artists releasing on the label, including, Broken Note, Current Value, Audeka and Woulg.

MethLab uses Promo.ly to distribute their Inner Core service. Members of the Inner Core receive (depending on which subscription you choose) MethLab releases exclusively 8 weeks in advance of the release date. The Inner Core service also includes exclusive private previews of MethLab projects, exclusive MethLab clothing, discounted entry for MethLab label events, sticker packs and physical release artwork delivered to your door and more.

Promo.ly is an essential part of our Inner Core subscription system, and is really efficient in both delivering music to our fans and analysing their feedback about the music.” – Jeff Lab

Throughout their short yet vastly effective 24 month expedition of growing the label from scratch, their promotional techniques have played an integral part of the labels growing success. We spoke with head honcho, Jef Lab, about the label and the logic behind their savvy marketing techniques.

Lovely to meet you, Jef. First thing’s first, can you give us a brief overview of how exactly Methlab run their PR / Marketing?

For us, it was important to take responsibility for our own PR, and establish the necessary relationships ourselves, so that we can better angle and promote our releases. As such the independent Sonicode entity was set up, which is owned by one of the co-founders of MethLab. We use Sonicode to distribute music and work with content writers, DJs and radios.

Amazing. Your content is very sci-fi-esque, it gives your branding an obscure and interesting look. How have your promotional/marketing techniques changed since you started the label?

Actually the label is only 2 years old, and we’re really only just getting started in terms of outlining our vision for the kinds of music we work with. I wouldn’t say our techniques have changed much in this time, we work with creators with the intention of making unique output, which as a result naturally has the kind of interesting promo points that writers can find something interesting to explore. We’re certainly an outfit with a strong multi-media approach, and past releases have had videos, interactive experiences, 360 videos and cutting edge artwork to support them. We have plans in progress with VR for future projects too.

You’re sure hitting every angle in terms of creating content in ways that is new and exciting! How quickly did you grow the label and what in particular do you think really helped push the brand forward?

The label grew pretty quickly to be honest, and we’d put that down to 3 things: we had an established and popular radio show for a few years before launching, which meant that our Soundcloud follower base started strong, and also we attracted the kind of audience who would be interested in the type of music our label would put out. The 2nd thing is that we spent many years building up our base and considering our aesthetic and the vision we wanted to manifest, which meant that from the outset we had an established idea and identity in mind. Finally, we also paired up with Bad Taste Recordings for the first couple of releases we compiled, which came out as MethLab Vol.1 & 2 on their label, as they liked our vision and the music and visuals we were bringing to the table and supported our concept.

What advice would you give your younger self when you first started the label? What important things have you learnt on your journey that would be interesting for new labels starting out to learn earlier on in the game?

Keep things professional, reward the creators as early as possible, with advances and similar incentives. Build a family and crew that both believe in the united vision and also are the kinds of people and personalities that will be stable in the long run. Working in the creative industry comes with many stresses and pressures, and not everyone can cope with that – if you surround yourself with those people who get negatively affected by the pressure and start to act out badly on that, it will drain you very quickly. It’s important to have a team of proactive, positive creators and workers and all be working towards an optimistic vision, which is exactly what MethLab has these days. Also, whilst it can be useful to have a personality behind a label in the early days, there comes a point where it’s better to withdraw so that the focus is on the ideas represented by the entity, and not the individuals behind it.

Check out MethLab’s official trailer for Inward, Hanzo & Randie // Memory Check:

Official Video Teaser // Inward, Hanzo & Randie – Memory Check (MethLab)

Official Video Teaser // Inward, Hanzo & Randie // Memory Check (MethLab Recordings)Full video arriving in NovemberCreator : Iraisynn Attinom Studio (Metagon)

Posted by MethLab Recordings on Monday, 29 October 2018

Thanks Jef! Make sure to keep up to date with MethLab on their socials:

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mistakes with music promotion

5 Music PR Mistakes Musicians Make When Promoting Music

When looking at other people’s music PR there is often a critical problem. There isn’t a strategy or plan. Musicians believe a last-minute promotional post across Facebook is adequate, or they’ll promptly send the music to their entire mailing list the day before release.

They are disheartened when they don’t see results and annoyed that blogs don’t pick their music. However, this can work when the musician is well-known with a vast audience with media relationships already established. For example, when Daft Punk unleashed Random Access Memories, their music pr publicists kept it as secret and announced right before the release date. Daft Punk can get away with this because of their stature, their audience size and because every EDM blog and magazine would feature their content. Although Daft Punk’s publicists only announced the album a few days before release it was executed extremely well. I’m sure it took months of planning.

5 mistakes musicians make when promoting music

Not having a plan

You must have a plan when promoting music. I’m talking about a music PR plan that is eight to ten weeks long and will have a strategy from start to finish. Beforehand, you must work out who you would like to receive your music and then you need to work out how you will deliver your music to those people. What are you trying to achieve when promoting music?

I suggest you look at your release date and then work out who you would like to support the music. For example, if your release date in 8 weeks you need to work out how you will gain YouTube, Spotify and magazine coverage. This takes time and needs a solid strategy in place to accomplish it.

Getting itchy

Now we’ve all been guilty of this one. When you have a release planned, you want everybody to hear it and keeping it contained can be difficult. If you’ve written a good piece of music or you are a record label and signed a good piece of music, don’t show the world months before the release date. You need to keep it locked away until it is the right moment. Or if you’re in contact with some top end DJs give the music to a handful of them and ask them to test it to gauge the reaction of the audience.

Sending music to everybody

Now my experience this is where every single young independent label goes wrong. They schedule the release, created a mailing list and before you know it they blast it off to 1,000 contacts. This is where things get a little messy and their music PR becomes ineffective. They can’t remember who they sent it to and now not sure who’s listened to it or going to feature it.

To resolve this issue, you must segment the mailing list. What this means is you have to split your mailing list into manageable chunks. If you’ve got a contact list of 1000 DJs, blogs and journalists, divide them up into categories. Once segmented it can be used to your advantage. This will assist you in the long run and keep you organised throughout the promotional period. Using software like Promo.ly will help streamline this and capture excellent results.

Forgetting to include important details

When I used to run a blog, record labels would forget to include vital information. This made my job difficult, and I was forever chasing the person who sent it. Top end blogs receive hundreds of emails per day all of which ask for features. If you forget to include the release date, artist name, album name or forgetting to include any information at all will slim down your chance of gaining features. You need to make it easy, and it should be a simple transaction. You should be able to send your music to the blogger without the blogger asking several basic questions about the release. I know this sounds basic, but it happens time and time again.

Sending the same music to multiple YouTube channels.

When seeking premieres on YouTube don’t send all the top channels the same music at the same time. Most channels would like an exclusive and won’t feature your music if another channel already has it. As I mentioned earlier, this needs to be in your plan. Start by making a list of your top 5 YouTube channels where you could see your music fitting with their audience. Start with your number one channel and contact them directly. If you don’t achieve a response or they decline the track, send it to your number 2 channel and so on. By working in the linear approach it will solve many disagreements and grant you a higher chance of getting featured.

To summarise: With music PR you need to plan and segment your mailing list accordingly. It’s crucial and shouldn’t take long to come up with a strategy. Don’t send your music to everybody at the same time and send your music over several days to your different segments. Using applications like Promo.ly will keep you music PR organised and on track. Ensure you incorporate all the relevant details like artwork, release date, artist name, album name and press release. Having a strategy during your promotional period will help attain further results.

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How to Be a Music Manager That Actually Gets Results With Musicians

From Brian Epstein to Albert Grossman, there’s no shortage of myths surrounding great band managers and what they did for their artists. It’s easy to imagine their lives being half stern, no-nonsense deliberators and half witnesses to great art in its conception.

It takes a special person to manage The Beatles or Bob Dylan, and those managers may have just been in the right place at the right time. Becoming a band manager is a difficult thing to do, and it takes a while to work with great bands.

If you’re trying to learn how to be a music manager, though, there are some surefire things you can do to get results. We’ll cover a little bit about how to become a manager and what to do in order to get results for your clients.

How to Be a Music Manager

There are a couple of ways to enter the field of band management. The first, and most romantic, is to befriend a group of people who happen to be in a band. Maybe you’re the closest person to the music and you can understand each member enough to gel with them.

You could also do your own research on the logistics of managing a band, gravitate toward musical people, and try to get in with them. There’s a better option, though.

Here’s the process that gives you the best chance of getting a good job as a band manager:

Earn a Bachelor’s Degree in Music Management

Students of music management take a lot of coursework pertaining to the industry as well as the music itself. The programs are usually four-year and will require that you take general education courses as well.

On top of the business-end coursework, you’ll get a deep appreciation for music and music theory. It takes a great ear to seek out top-tier musicians, so it’s important that you understand their craft.

You’ll gain specific knowledge about how the music industry works. This is an insight that those who just decide to befriend a band will not have. You’ll understand what is required to establish positive relationships with industry people and make your band known.

Business administration is also a big element of music management school. You are essentially running a business when you manage a band. Finances, scheduling, and human resources are all integral to the process.

Additionally, there’s a lot to do with copyright law, business law, music marketing, and publishing rights. You are the main liaison between your band and the world, and it’s unlikely that the musicians will want much to do with the business logistics that is required to spread their music.

Get Practical Experiences

You’re likely to get an internship while you’re in undergrad. That is going to be the best way for you to get a foot into the industry. Many people refrain from getting internships while they’re in school.

This could be for many reasons– maybe they don’t have enough time, don’t think it matters, or are intimidated by real-life industry experiences. It will pay to overcome those fears and look for an internship while you’re in school.

It’s hard to find paid internships when you’re out there in the real world and a lot of companies won’t look at you unless you have legitimate experience. Colleges have connections to high-quality internship positions that the average person wouldn’t be able to access.

Utilize the college’s connections and squeeze everything you can out of your undergraduate experiences. The more real-life work experience you can get, the better.

Doing the above will give you an excellent foundation to start working in the music industry. Beyond that, though, there are some things you can do on your own time.

Become a Music Buff

Learn everything you can about music’s history, present, and future. Keep up to date on the current happenings of the music industry, but do your due diligence and nerd out on some history.

Look deeply into the great managers like Epstein and Grossman, as well as the bad ones like Brian Wilson’s manager, Eugene Landy. Also, research the greatest bands of history, generate a deep knowledge of various genres and artists.

Learn their personalities, understand what certain people did for music, and remember it. Having this knowledge will give you a good baseline to relate with other people in the industry and inform you of what you could do in your own career.

It helps to know where you fit in the grand scheme of the industry.

Develop Your People Skills

The industry is all about networking and making connections with everyone you meet. You are the face of the band, and they’re not going to understand why they’re paying you if you aren’t working to connect them with the best people in the industry.

You have to be relatively confident (or appear to be), assertive, and deliberate with your social decisions. Those who can network tend to succeed. Beyond this, there’s one really important thing.

Keep a professional and casual attitude. It’s not only important that people know what you’re about, but it’s crucial that they like you on some level. In other words, make sure you’re tolerable to the people you’re working with.

The bands should feel comfortable disclosing information to you and trust you enough to build solid relationships. Don’t treat some people more important than others, don’t overstep your bounds, and do your best not to cause problems within the group.

Interested in Learning More?

Whether you want to know how to get your music out there effectively or are trying to learn more about how to be a music manager, you should digest all the information you can.

There’s a lot to learn about the industry in the new age, and you’ll be better off if you’re in the know. If you want to learn more about how to make it in the music industry, visit our site to get the information you need.

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How to Start Pitching Music and Getting Featured On Big Music Blogs

If you think creating your first album or EP was a challenge, get ready for your next steps into promotion.

Carving out a spot for yourself or your band in the music industry is no small feat. The competition is thick, and standing out from the crowd takes a significant amount of effort.

Thankfully, you have a mighty tool at your fingertips. Digital promotion is huge for pitching music. In fact, streaming has become the industry’s largest source of revenue as it makes up 41.1% of it across a whopping 176 million users.

But how do you tap into that? First, you need to get noticed. Below are some essential steps for pitching music to well-read blogs covering your genre’s niche.

4 Steps for Pitching Music Features to Popular Music Blog

If you’re serious about getting your music covered by influential voices in the blogosphere, here four steps to help you make it happen.

Step One: Research Content Creators

Before submitting music to blogs, you have to do some background research. Look into what blogs are trending in the music industry. There is more out there than just Stereogum and HipHopDX.

Make a point to find online publications relevant to your genre, as well as writers relevant to your genre. Most quality blogs have multiple contributors writing for their website.

Don’t just email them right off the bat. Take the time to follow them and read their work. Get to know the publication or writer you are planning to send your pitch.

Doing this may take more time than you anticipated, but your odds of success will be greater. Establishing a personal connection goes far in increasing your odds and getting future exposure on new projects.

Step Two: Tempt The Publisher with a First Look

There is nothing better than an exclusive in the publishing world. Any time you can offer exclusive content, such as a new, unreleased song, do it. Aim for publications with influence and tempt them with the first look.

This will create a sense of urgency as they aim to be first to publish. If you already have a strong audience for your music, this is a great piece of bait for scoring an interview while debuting a new single.

Step Three: Avoid Mentioning the Blog’s Competition

Bringing up a competitor blog is like referencing someone’s ex in the middle of an introduction. Avoid planting bad vibes by leaving out any references to features or content covered by “the other guys”.

Instead, focus on other moments of merit, such as spotlights you’ve had on other forms of media or recent awards. Remember our advice about serving up exclusives that give the blog you’re pitching to a leg-up on their competition.

Step Four: Be Clear About What You Want

Don’t beat around the bush. Make it a point to state what you want early and clearly. Whether that’s an interview, a feature, or a review, make sure you make your request specific.

Simply saying, “Hey, check out this music!” isn’t enough. Remember, this blog or writer probably receives an overwhelming amount of emails and requests. If you wait on them to think of a way to use the content you sent them, you’re losing leads.

Also, don’t be vague. Add whatever information you can to your pitch, including any press kits or audio that is relevant to your request. They may not have time to schedule an interview, but if you provide everything upfront they may reward you with a quick write-up.

Those who aren’t used to reaching out and asking for press may feel rude using no-nonsense approach. However, busy writers and blogs love it when you reach out prepared and get to the point. It makes their job easier.

How to Draft a Short and Compelling Pitch

Now that you know how to approach today’s hottest music blogs, you need to craft a compelling pitch. We’ve broken down three main tips below in order to help you put together a strong request.

A Brief Message Gets Read

Time is a commodity in the journalism or blogging industry. You are one of the numerous requests the publication or writer must sort through on a daily basis. The odds are slim they’re going to do more than skim what you have to say.

Keep your message brief. You can attach or link to more information if your pitch hooks them. However, your call-to-action and your pitch should be within the first two sentences.

Think about what it is you’re offering the publication. What’s in it for them? Why would they say “yes” to your request?

Tempt them enough to make them want to know more, then give them the means to get that information.

Be Creative in Your Approach

“Hey, how are you? We are a band with a new album…” is not a unique pitch. New albums release every single week from musicians of all stages of experience and popularity.

What sets you apart? How is your pitch unique? Use creativity to sell it in a way that tells a story worth reading.

It doesn’t have to be paragraphs of poetry, but a few lines resonating the unique flavour of your music can be enough to give the reader pause and consider what you have to say.

Keep Your Quality Top-Knotch

Creativity is great, but don’t forget to apply some good old-fashioned quality control before you hit send. Poor grammar and typos convey the message that whoever you’re emailing wasn’t worth the time to edit and craft an original message.

Check your hyperlinks and make sure nothing is broken and make sure your tone is that of someone doing business. Using slang in your email isn’t going to win you any cool points. Be creative, but keep it professional.

Are You Ready for Your Music to Be Heard?

If you’re serious about pitching music, getting exposure, and hearing what people have to say about it, then it’s time you tap into our digital promotion tools. Here at Promo.ly, we make creating and managing campaigns a breeze.

Take a look at our packages to discover how easy and affordable it is to get your music out there. Sometimes the right move is just an e-mail away.