New Musician 8 Genius Indie Music Promotion Tips

New Musician? 8 Genius Indie Music Promotion Tips

As a passionate musician, you believe in your craft. You know how important it is to give your passion all your energy and dedication. You’re determined to thrive in this industry, no matter what. 

The good news is that you’ve started in the right place by reading this article. You deserve to make the most of all the promotional avenues available to help establish your music career. There is a lot to navigate when it comes to successful music promotion. 

You will need to do a lot of research and work to get this right. Music promotion is about more than a few social media posts (though there are over 3.1 billion social media users who might see them). Social media is only a small part of a proper marketing strategy. 

Detailed below are eight promotion tips you need to know. Keep reading to get started on your music career. 

1. Start By Changing Your Mindset

The first step in promoting your music, believe it or not, is to get your thoughts in order. Up until this point, you’ve been working with your from a perspective of technique and form. Instead of thinking like an artist, you now need to think like a business. 

Promoting your music is no easy feat. There are a lot of ins and outs to navigate if you’re going to succeed in this business. It’s time to formulate a real business promotion plan and stick to it. 

2. Know Your Music’s Brand Personality

You know what your music sounds like, of course. Do you know, though, what kind of brand your music is?

Think of your music’s brand as its personality. Is it thoughtful and somber? Is it cheery, friendly, and upbeat?

Take the time to develop your music’s brand, and let your brand stay consistent in all the promotion you do. Establish a color scheme, a tone of voice, a chosen font type, and even a logo. As mentioned above, promoting your music takes a business mindset, and branding is a big part of that. 

3. Digital Marketing Starts with a Solid Website

If you want to promote your music online, you’re going to need a good website. You might even want to invest in having one designed for you. This is a crucial step since you’re going to display your music here. Your website is the first impression many will get of you. 

The fact of the matter is that there are now over 200 million active websites on the Internet these days. If you want to stand out in the music industry, you need to stay in line with modern web development standards. 

4. Networking Is Crucial, But Stay Humble

In any industry, you’ll have to network if you want to succeed in the long run. The music industry is no exception to this rule. 

The good news is that it should be pretty easy to network in your local community. Go to shows and start introducing yourself to performers. Remember, though, that you’re not “using” people as much as you’re connecting with them for future potential opportunities. 

5. Blogs Are Perfect for Music Promotion

You can also look for networking and promotional opportunities online. For example, there are a ton of music blogs out there that are perfect for showcasing new artists like yourself. They’ll be looking for new featured artists like you all the time. 

Make sure you know what you’re doing, though. Check out this article to start pitching to and getting featured on music blogs. 

6. Don’t Be Afraid To Ask Plenty of Questions

Once you’re networked, either online or in-person, don’t be afraid to use your new relationships to your advantage. That doesn’t mean you need to be inconsiderate of others to reach your own goals. It means you need to start asking questions. 

Remember that there is always going to be something you can learn from others more established in the music scene. Instead of viewing them as competition alone, start seeing other musicians as sources of knowledge. You never know what you might learn from engaging in a friendly dialogue. 

7. Genuinely Engage Through Social Media

As mentioned above, there’s more to music promotion that posting about it on social media. In fact, if you want to make the most of social media, you need to start engaging through your accounts. 

Social media is best used for engaging with your online community. Your followers are going to appreciate the time you take to interact with them – even if only through a Twitter conversation. 

What’s important, though, is to realize that social media is a chance for you to inspire loyalty. That loyalty can be crucial in a successful music promotion in the long run.

8. Make the Most of Search Engine Optimization (SEO)

These days, whenever someone wants to find something – anything, almost – they search for it online. That’s why search engines like Google and Yahoo have become so powerful. 

The good news is that there are SEO strategies to help anyone with a website take advantage of search engines’ ranking systems. Do some research to learn what keywords and phrases users search for while looking for your brand of music. 

Continue To Keep Yourself Informed of the Music Industry

By the end of this article, you should have a good idea of how to promote your music. Music promotion is only the beginning of a successful music career, though. You need to keep up with the trends and best practices to thrive in that industry. 

That’s where we come into play. We believe in providing you with all the news and updated content you need. Marketing and promotion are essential to any career, but we love the entertainment industry. 

If you are ready to make the most of your musical talent, you need to keep up with us. We encourage you to continue to check out our blog to stay updated on the latest trends to advance your career in the entertainment industry. 

Calling All Future Producers How to Advance Your Music Production Career

Calling All Future Producers: How to Advance Your Music Production Career

Jay Z, the Chainsmokers and The Stereotypes — these are some of your idols, hands down. But as impressive as their singing and performing chops may be, they don’t do much for you.

What truly moves you is their ability to produce music on a level that few people will ever reach.

The outlook for producers appears to be relatively bright, with the demand for entertainment professionals like them expected to rise 12% through 2026.

If you want a career in music producing/production, it’s never too early to start working toward your goal. Here are a few tips that can help you to jumpstart or advance your career.

Let’s jump in!

What You Will Do As a Music Producer

Music producers are responsible for writing, arranging, producing and recording songs. As a producer, you may develop songs or beats for your own projects, or you might produce songs that shape how other artists’ albums sound.

However, if you’re like many other producers, you’ll also double as your own business owner, running your own recording studio.

And no — pulling double duty in this way isn’t always glorious.

For instance, you may begin each day checking your producer notes, preparing your studio for your next artist client and checking to make sure that your song recording technology is functioning properly. In that way, you can focus completely on your client when they show up to start creating music.

Then, when you finally get a break, you handle phone calls, social media, texts, emails and perhaps even accounting duties.

But once you leave the studio, your work isn’t finished yet. You’ll also take part in writing sessions, go to meetings, attend rehearsals and go to shows outside of your studio.

The reality is that as a producer, you’ll spend only about half of your time producing music. The rest of the time, you’ll be focusing on sales. And remember — you are the product you’ll be pushing.

How to Advance in Music Production

Music production is a very competitive field. However, you are more than capable of advancing if you can build and diversify your set of skills or collaborate with prestigious artists.

You might start out in your own home studio, but over time, you could be invited to take part in bigger-budget projects.

You may dream of eventually becoming a big-name producer and stealing the spotlight from time to time. But this isn’t a realistic possibility for most people.

The truth is that in addition to facing stiff competition in the industry, you’ll also face other challenges, like fans’ demand for content that is totally free online. As a result, there is no guarantee that you’ll be financially successful in this field.

For this reason, it’s critical that you choose music production as a career field, not for the money but because you truly enjoy the work. Also, be prepared to not only produce songs but also play on artists’ records, engineer, program tracks, write, DJ and even function as an artist yourself to generate more income.

In addition, remember that music production is essentially a hustle. So, even while you’re in the middle of one project, you should already be looking for that next project.

Training and Education

To give yourself a leg up as a producer, it’s a good idea to complete a bachelor’s degree in music production.

The industry moves lightning fast when it comes to technology, so it makes sense to learn about the industry’s technologies in a formal setting. As you master new software and gear, your formal education can serve as the perfect platform on which to grow.

Then, look for an apprenticeship opportunity with somebody who is well respected in music production.

Also, stay on top of the songs and content being shared on social media — especially YouTube. That’s the only way you’ll be able to stay current on production methods and trends.

Landing a Job

So, you’ve earned your music production degree and completed your first apprenticeship. What now?

Well, if you want your first gig, you need to take advantage of networking opportunities. The more people you know in the field, the more likely you are to land your dream job.

For example, by attending industry events, you might find out about a job opening involving mixing monitors for artists’ shows. You can apply for this job, and once you get it, be sure to interact with all of the artists after their shows.

If the shows you’re helping with are those for national headliners, ask the local bands that are opening for them to join you in the studio so that you can make records together.

Over time, you may develop a positive reputation with artists, and finding that next client will become easier and easier.

Critical Qualities

If you want to thrive as a music producer, you must be good at working with all types of people. Specifically, you’ll need to deal diplomatically with diva personalities and people with inflated egos. Your focus should be on helping them to say focused on the task at hand, as well as gaining their trust.

You additionally need to have some marketing skills, including skills in selling records and getting them distributed.

Finally, you need to be able to work well with money. After all, you’ll need to appropriate money for printing, mastering, mixing and recording, for example.

How We Can Help

We offer a cutting-edge platform where you can easily track, manage, mail and protect the tunes you produce.

We are known for our top-of-the-line support, as we respond to 94% of the queries we receive within a day.

Get in touch with us to find out more about how we can help you to take your music production career to the next level this winter and beyond.

Spotify playlists your secret guide to getting featured

How to get on Spotify playlists: your secret guide to getting featured

Spotify playlists are the burning topic in 2019. Streaming is taking over, and every artist wants a slice of the action. But how do you get your music featured? How can you use Spotify for Artists to your advantage? Continue reading to find out how.

What are Spotify playlists?

A playlist is a bunch of tracks which can be saved and listened to at a later date. People create personal playlists for long journeys, the gym, Friday night beer pong parties and everything in between.

Spotify has been playlisting for some time now. They have their official Spotify playlists and also offer personalised playlists, such as ‘Release Radar’ which are curated by their sophisticated algorithms. Brands, artists and record labels can also create their own playlists, using them as an ultimate marketing tool.

Streaming is taking over, and Spotify playlists are one of the newer ways to gain track exposure for artists and record labels. Used intelligently and the play count and following will soon start racking up.

The 2 types of Spotify Playlists

Keep in mind, there are two types of Spotify playlists we will cover, and you will take different approaches to each one. These are Personal Spotify Playlists and Official Spotify Playlists.

Personal Spotify Playlists

Personal Spotify Playlists are playlists that are created by the users of Spotify. Either record labels, or music bloggers, or just plain music fans and heavy users of Spotify will make these playlists and share them with other Spotify users. Some of these playlists become very popular and shared among lots of people. In some cases, Spotify will even feature these playlists in their app which helps encourage Spotify users to continue producing quality content and playlists within the Spotify app.

Official Spotify Playlists

Official Spotify Playlists are curated by the Spotify curation team and are composed of music that fits a specific element, mood, or style that is featured in a given playlist. These playlists are the ones you see in the prominent areas of the Spotify app. You may also see some personal Spotify playlists in this area as well. Ultimately it is up to the Spotify curation team to decide what playlists get featured in the app.

Getting Your Music Listed on Personal Spotify Playlists

To start, we look at the ins and outs of Personal Spotify Playlists. Later in the article, we will discuss Official Spotify Playlists. Personal Spotify Playlists are curated by other Spotify users who are not a part of the Spotify staff. The secret here is build up your online presence and then find the contact info of the people who run these playlists. Be very specific about who you send your music to, ensuring their taste matches up with your own.

Start investigating the details about Spotify Playlisting

To understand how to get featured on official Spotify playlists and personal lists, you must do some investigating. 

Before writing this article, I also did my research. I spoke with a few artists and record labels. I wanted to share their insight with you. This article will give you first-hand information from those who are seeking features on a regular basis.

Where do I begin with finding personal lists?

Start searching Spotify for playlists. There are hundreds of thousands to choose from. Some of them have a superabundance of followers, and some have an insignificant few.

Get to know how they work and a feel for the music they showcase. Follow the lists, listen to the selected music and start thinking about whether your music would suit their tastes. For example, a techno playlist will not feature your new drum and bass track. But a playlist showcasing electronic music as a whole genre may feature your new release. That’s if they like the record, of course.

Find and establish the playlist account details. How many followers do they have? Does it seem privately owned or professionally branded? See if the playlist owner has left any music submission details in the description. Do they have Twitter? These account details are a vital part of the preparation. Once established, start logging the information on a spreadsheet.

I urge you to create a spreadsheet with the headings:

  1. Followers
  2. Contact name
  3. Contact email
  4. Twitter
  5. Facebook
  6. Website

The ambition here is track exposure; I suggest you target the playlistings with the massive followings. More followers = more potential plays.

This list should be your manual. Keep it, refresh it often and refer to it when you’re planning your next release. Reach out to your new connections from time to time, don’t contact them only when you need something. Build a relationship and develop it.

Finding curators contact details

This is going to be the tricky and time-consuming part. But you only need to do it once, hopefully! Once your spreadsheet is filled with potential curators, you are going to need their submission details or email address.

If you’ve already found this information when searching Spotify that’s great; you don’t need to relook these details up.

So how do you find someone’s email address?

When I used to run press campaigns, I had a couple of methods for getting someone’s email address. I’ll explain, there are a few simple ways and a grey-hat method.

Twitter:

A lot of curators have Twitter as it’s a powerful way of promoting their playlisting. Follow them. I suggest you Tweet them and ask for their email address if it’s not publically listed. Or if they follow you back, you can direct message them. Start a conversation and get to know them a little before spamming them with music.

Facebook:

Load up Facebook and see if the playlist has a Facebook page. For instance, the Spotify playlist ‘I Love Drum & Bass’ has one. Located at the top is a ‘Send Email’ button. If there isn’t an email address listed, you can always send them a message. “Hi, I would like to send you some music for playlist consideration, could I have your email address please” would be a good opening message.

What happens if they don’t have a Twitter or Facebook?

Does the playlist have a website? It might be worth spending some time on Google snooping around. Once you find the site take a look for their contact details, typically positioned in the footer. If the contact details are not listed there is tools like Hunter. Hunter (in their own words) lets you find email addresses in seconds. This method can speed the process up and help find the exact email address needed.

Once you have their email address, send them a simple email, like the Facebook message but this time ask for permission to send them music.

Just because you have their email address it doesn’t mean they want to hear from you, so don’t spam them with releases without seeking that permission first. You don’t want to be flagged for spam. Remember, it’s all about building relationships. Once you get their approval; send them the music as promised.

Are all your social media accounts set up?

Having a good online presence will help you achieve you being playlisted by a curator. Sadly, the days where the music would do the talking have long gone, unless you are very well known. Having a great looking social network will increase your possibilities with music getting picked up by influencers, bloggers and playlists. I understand this paragraph has just irritated you a little. I know it shouldn’t matter, but regrettably, it does.

How to get on Spotify playlists

Below you’ll find what’s required and how to get on Spotify playlists.

Will a verified Spotify account help me get on official playlists?

Yes. Is the short answer.

This is a must if you want your music featured by Spotify’s playlisting editorial team.

To get your Spotify profile verified, head to Spotify for Artists and fill in the details. Once this achieved, you can also submit to their editorial teams. Spotify says “With Spotify for Artists, you can submit one song from any scheduled release for our team to discover and consider for editorial playlists. We’ll also include it on your followers’ Release Radar playlists.”

Let’s take a peek at Spotify for Artists track submission page:

Spotify for Artists

The image above shows where you will find your repertoire. From there you can hit ‘submit a song’ on your pending track. The next image shows you how to get your music to the right editors. Select the genre, mood, styles, lyrics and complete the remaining steps. 

Submitting a song

When you select the genre, you’ll be presented with sub-genres. Choose the relevant options and press next. 

Spotify playlisting

Getting music to the correct editors

Phew. One more step to go. This next section is to tell Spotify more about the music. 

spotify for artists playlists

Spotify for Artists: Track submission

spotify for artists playlists

As you can see, submitting on Spotify for Artists is comprehensive and must be done carefully. This is something you do not want to get wrong. Mainly as you can only choose one track per release. Submitting music should be strategic and I highly recommend you read the Spotify for Artists FAQ before starting. 

Joining as a Record Label or Distributor

This is very similar to signing up as an artist, but instead, you must create an analytics account by following this link. The setup process is simple and shouldn’t take more than a few moments.

As you can see below Spotify asks you to search for your Record Label or Team. Input your details and select or create your team. 

Spotify upload

You must choose if you are representing a label or distributor. Then follow the remaining steps. When pressing next, you presented with a screen asking for three tracks owned by the label or distributor. The remaining steps are self-explanatory and easy enough to follow.

label upload promo.ly

Timing is important

To be considered for an official Spotify playlist they recommend you submit your music seven days before the release date.

When dealing with curators, I advise you give them as much time as possible. Curators will get hundreds of releases sent to them, so they require as much time as possible.

How do I send my new email recipients’ music?

There are various ways this can be accomplished:

Email:

Email is great. It’s the easiest way to get hold of someone. It’s excellent for making introductions. But it’s not really designed for sending music. Yes, you can post a link in the body of the text, but do you really want your pre-released music attached to a shareable link which is being sent into orbit?

This is where Promo.ly can help. And here’s what I propose you do.

Make your introduction over email.

Something like “Hi Bob, I’d like to send you my new track for consideration of your ‘Ultimate Cheese Party’ playlist. Do you mind if I send you a promo?”

Wait for Bob’s reply.

Bob replies, saying “Sure, send it over!”

Use Promo.ly and securely send your new beat to Bob. Promo.ly will keep track of Bob’s activity and show his written feedback and when he’s downloaded it.

Give it a few days and reply back to Bob’s email. “Hey Bob, thanks for downloading! Can we discuss a placement on the playlist?”

An alternative way:

A few curators have their own website with a dropbox submission method. It’s a simple method, but individually, I would like to have a connection with someone over email instead of blind posting. However, this is up to you, and if it gets results, I fully support it.

Summing-up

Getting features on playlists is difficult, but not impossible. It will take some work and relationship building to start with. Once you have these connections confirmed getting features in the future will be smoother. Make sure your social media is in check and get them verified where possible. As mentioned earlier, having your Spotify profile verified is a must if you want the prominent list features.

The most important rule of all? Write and release good music.

Do you want to know if uploading music to Spotify is good idea? Check out the pros and cons here

How to promote your music online efficiently

How To Promote Your Music Online Efficiently

Online music promotion has never been more comfortable but having such a vast network of possibilities it can be overwhelming. Facebook, Twitter, Instagram are the go-to networks, but what other options are there and how do we utilise them to full potential?

Keep reading to find out how to promote your music online efficiently.

The no. 1 secret: create a website

One day you may wake up to find Facebook has gone bankrupt overnight and you no longer have an artist page with 500,000 followers. The chances of this happening are slim but are you prepared if Zuckerberg can no longer pay his bills?

Creating a website should be the first thing you should build. It’s your central hub. All traffic should point at your domain. Every post on social media should link back to your website. If you started doing this, you would put your self in a very safe position. Here’s why.

You own your website. You don’t own social media.

The problem with social media is that you don’t own or control the traffic. Facebook, Twitter & Instagram can change the algorithm without warning, and suddenly all your posts no longer get views. You lose your traffic. You lose sales. You suddenly don’t have an audience.

Instead of posting directly onto social media I recommend you start writing posts on your website blog. Why?

For starters, Google will find your posts and start ranking them on the search engine. This means people browsing Google will stumble upon your blog, and your website will have traffic. Secondly, your site will grow and if you continue with this approach your traffic in a year will be sky high! Also, that traffic is YOURS! Not Facebooks. Not Twitters. Yours.

Once your blog posts are written its time to start posting snippets of them across social media. Every post you write must link back to your original blog post. See where I’m going with this?

“But writing blog posts and sharing will take me ages!”

Guess what, it probably will if you continue the way you’ve always known. Think about this though. How many times have you Googled ‘how to promote music online’ and ended up just writing a short, aimless post on social media. Then you did another on Twitter. Then again on Instagram. Add that time up. Did all of that procrastinating, Google searching and social media writing pay off? I doubt it.

You’re probably thinking, “I came here to learn how to promote music online efficiently, and all you’ve told me about is building a website. “

Here are some tips to help speed up the process

Find something to write about. Do you have a new release that’s coming out on Beatport or Digital Tunes? Write about it. Write your own press release and post it on your blog. It doesn’t have to be a masterpiece, but get it published. Promo.ly uses WordPress, it’s very convenient and posting only takes a few minutes. Create your post, use a proofreading tool, like Grammarly to ensure your grammar is correct. You don’t need the grammar police on your back.

Creating artwork

Creating artwork can be long-winded. But you don’t have to pay a graphic designer or be a pro at Photoshop. There are tools like Canva and Stencil that can help you along the way. Canva comes with pre-set templates for social media, blogs and everything in between. All you need to do is edit the information and change some colours. This page banner on the top of the page was created in Canva. It’s a stock, royalty free image that took no more than 60 seconds to create and publish. It’s nothing fancy, but it fulfilled its purpose.

Distributing your posts on social media

Stop spending your entire day on social media posting stuff. Scheduling posts are straightforward and should take no more than ten minutes.

When distributing music online, you need a secret weapon.

Buffer is a social media management platform. Their free account is excellent and at the time of writing allows three social media accounts and ten scheduled posts. Create yourself an account and set up Facebook, Twitter and Instagram inside Buffer. Get your blog post URL and create a social media post in Buffer. Buffer can take your post and post to all three social media networks at different times. Think about how much time you can save if you scheduled a week’s worth of posts. Buffer even shows you the best performing posts. Unless you need to engage with comments, there isn’t a need to keep checking social media.

Traffic building

If you use this process, you will gain traffic over time. It may take some tweaking, adjusting and editing but you will get there. Remember to install Google Analytics code on your site. This will help you keep track of the pages that are performing well.

Use this traffic to your advantage. Start collecting email addresses and send a monthly newsletter. Ask people to share your content and offer them something in return. See this articles for more details about email list building.

The outcome

You have just created yourself a streamlined process for promoting your music online efficiently. As I mentioned earlier, your website is your central hub. Your social media is the distribution channels. Stop pouring away hard earned traffic and start bringing this traffic to your site.

If you take these tips on board, you will have a solid structure within a few months. Starting is the problematic part. You’ll need a domain name, website and hosting. Then you’ll need website content, images topics to write about. But once this is in place, it will be like a well-oiled machine, and you’ll suddenly have an efficient way of promoting music online.

Need more help with marketing your music? Check our blog to increase your knowledge. 

A Musical Web of Success_ Tips for How to Network In the Music Industry

A Musical Web of Success: Tips for How to Network In the Music Industry

Working on building your music career?

Trying to improve your networking skills?

Whether you’re trying to build a career as a songwriter or you’re attempting to market a small record label, being a great networker is often the key to succeeding in the music industry.

Meeting others in the industry, making strong connections, and getting your music in front of the right people can all help you build a long-lasting and sustainable career. However, it’s not as easy as it sounds. Successful music industry networking requires the perfect combination of perseverance and tact to get right.

Luckily, we’re to help. Below we’ll give you our top tips learning how to network in the music industry.

1. Show Up

It may seem really simple, but half of the networking battle of networking is won by simply showing up.

You can sit in your bedroom making great music or dreaming about joining the ranks of successful music industry professionals, but nothing is going to happen if you don’t get out of the house every once in a while. Make sure that you’re regularly going out to events where you have the chance of meeting people in the industry.

The type of events you attend and the places you go will vary depending on what your personal goals are. Music industry mixers, conferences, open mic nights, concerts, festivals, or songwriting group meetings can all be great places to rub elbows with other people in the industry. 

2. Have a Pitch Ready

If you’re serious about networking in the music business you need to write an elevator pitch and have it rehearsed and ready at all times. When you happen to meet a potentially important music contact or industry leader, you won’t always get a chance to sit down for a coffee and tell them your whole life story.

Sometimes you’ll only get a few seconds to shake someone’s hand and tell them exactly what you’re all about. Make sure you craft a pitch that quickly tells someone what you do, what you’re working on, and why they should care.

3. Assemble Your Promotional Materials

In addition to a spoken pitch, you also need to have the promotional materials to back your words up.

Make sure to get a business card that has your contact information on it and that you can easily hand off to someone who you want to keep in touch with. If you’re a musician, you’ll also want to have a demo and a press kit as well.

Even in the modern age, business cards and other promo materials are still essential. These things can help show others that you’re a professional and that you’re serious about what you do. 

Remember to bring a business card or other promotional materials with you whenever you go out whether you’re heading to a networking event or you’re just going to the laundromat. You never know when an opportunity will come up.

4. Do Your Homework

When you’re planning on attending an event or networking function where you think you may meet some industry professionals, it’s a good idea to do your homework before you arrive.

If there are any speakers, performers, managers, record label executives, or other professionals that you know will be there, then take the time beforehand to look them up. Do your research online and find out a little bit about them. See if you can find out who they have worked with, what their biggest accomplishments are, and what their plans are for the future.

Doing this will give you a bit of conversational ammo and if you do get the chance to speak with them, they may be flattered when you ask them about something they’re working on.

5. Have the Right Attitude

When networking in the music industry, it can be hard to find a good balance between being persistent and being annoying.

Music industry professionals do a lot of networking and meet people constantly. They are often bombarded with people who want to “be discovered” or who want to work with them.

While persistence can be a good thing, you need to have the right balance and you need to know when what behaviour is appropriate. If you spot a famous record executive on a date at a quiet restaurant, for example, that’s probably not the best time to pass out your demo.

Remember that there is a time and a place for everything. Be persistent and motivated, but make sure you know where to draw the line.

6. Become a Giver

Too many people who are aspiring to be successful in the music industry make the mistake of focusing on their own needs first. However, if you want to survive in the music industry you need to learn how to be a giver.

Giving to other people you meet without an agenda or without it seeming like you just want them to give you something in return is incredibly refreshing. It’s also the opposite of what a lot of people in the industry are doing.

Always look for ways you can authentically help others, whether that means making an introduction or offering someone help on a project. By being the kind of person who gives before receiving, you’ll win the trust of others and will be more likely to succeed in the long run.

7. Master the Follow-Up

The final thing you need to remember when networking in the music industry is that a big part of your success will depend on how great your follow-up is.

Remember to get contact information when you meet other industry professionals. Then, reach out to them within a couple days to let them know you enjoyed meeting them. Have a plan for staying in touch with them, and don’t forget to contact them later on down the road.

Don’t be afraid to reach out to the people you meet later on. Looking for ways to be giving towards them and offer value can serve as a great excuse to reach out and follow up later on.

Understanding How to Network in the Music Industry

If you’re trying to figure out how to network in the music business, the tips above should give you a great place to start. While there’s a lot more to know about surviving the music industry, you’ll have a much better chance of succeeding by learning the art of networking.

Looking for a powerful music promotion tool? Ready to cut through the noise? Check out some of our powerful features of Promo.ly and to learn more about what we can do for you.

Go Viral With These Awesome Tips for YouTube Musicians

Go Viral With These Awesome Tips for YouTube Musicians

You’ve finally gotten the courage to upload your songs to YouTube, but you’re not getting the views you hope for. As you probably know, YouTube is one of the best platforms to share your music. With a whopping 1.58 billion users around the world, you can’t go wrong with YouTube.

A massive amount of users means that there’s a whole lot of competition. How can you stand out among the thousands of other YouTube musicians? Take a look at these helpful tips that’ll make your music go viral:

How To Make Your Music Go Viral

1. Have Professional Videos

You already know how to create a YouTube video, but is it presentable enough? A well-polished video allows users to pay more attention to your music. Here are some ways you can change your videos for the better:

Choose the Right Background

Avoid filming in a distracting location at all costs. That means changing the location of your video from your messy bedroom to an environment that has a neutral or trendy look. Your music should be the main focus of the video.

Get a Better Microphone

Right now, you’re probably using your laptop or phone to record your videos. Your video quality will be decent, but the audio might not be as good as other musicians. It’s totally worth it to purchase a professional microphone instead.

Record Audio Separately

Several YouTube musicians choose to record their music first and later lipsync to their song. This handy technique can help you save time and create a better video.

2. Hold a Concert

You don’t need to rent out a venue to hold a concert for your fans. All you need is the internet and your camera to take advantage of YouTube Live. If you’re not sure how to do YouTube Live, it’s easy to get the hang of.

Livestreaming is just like making a typical video, except you’ll have a live audience. Choose the best setlist, practice your music, and set up the proper background. That way, your music will bound to be heard.

3. Make Your Videos Share-Friendly

You’ve probably always wondered “How can I promote my YouTube channel and make my videos go viral?” Well, if you make videos on certain topics at just the right time, you might be in luck. Having videos that are relatable, topical, and helpful can make people want to share your video with their friends.

These are some examples of shareable subjects:

Relatable Videos

Who is your main audience? Gearing your videos towards a specific audience allows them to identify with it, making them feel more connected to your channel.

Topical Videos

Making a topical video means that it’s relevant to current events. In other words, some of your videos should pertain to a popular news story, a political problem, latest trend, or most recent meme.

Helpful Videos

Why not use your skills to help others online? For example, creating a video tutorial on how to play the guitar or how to sing can make inquisitive users want to click on your video.

4. Work With Other Musicians

Many YouTube musicians are discovered by collaborating with other YouTubers. This allows you and your fellow YouTuber to gain more subscribers–you’ll be able to access your friend’s fans, while your friend will gain publicity among your fans as well.

Choose to partner with other YouTubers who have a channel that’s similar to yours. Collaborating with a YouTuber specializing in the same genre of music is the most logical, as your partner’s fanbase will be more likely to enjoy your music too.

It also might be worth looking into teaming up with a veteran YouTube musician. If they like your music enough, they might offer to feature you on their channel, and can even give you helpful advice.

Learning how to make a music video for YouTube with another artist can be challenging. You can’t just expect to instantly come up with a music video and song. You and another YouTuber will have to brainstorm ideas, compare audio programs, and work together to create a song before you film the actual video.

5. Get to Know Your Fans

If you don’t know what your fans want, your channel won’t be able to grow. That’s why the comment section of videos exist. Responding to your viewers’ comments will make the relationship between you and your fans stronger.

You can even make an entire video responding to a concern that your viewers’ have expressed. Don’t forget to ask your viewers what kind of video that they’d like to see you do next.

Engaging your fans doesn’t stop with videos and comment responses–you can even incorporate a fan’s music into your videos. Challenge your viewers to create a sample that you’ll add to your next music video.

6. Master the Basics

You may not put any thought into your videos’ thumbnails, titles, or descriptions. However, these are some of the most important aspects of video-making. This is the initial impression that you’ll give potential viewers–if they don’t like what they see, they won’t click on your video.

Having the right title and description can also help your videos appear in search results as well. No one can find your music when it’s not included in their search.

7. Do Some Self-Advertising

Don’t make a huge music PR mistake by avoiding self-advertisement. If viewers are interested in your music, they’ll actually want to find ways to purchase your music or find out more information about you. Adding some annotations to your videos can increase your amount of subscribers as well.

8. Cover Trendy Songs

It’s better to create covers of the latest music. For example, if you made a cover of an Elvis Presley song, you’d be competing against thousands if not millions of other videos. However, if you make a cover of the latest chart-topper, you won’t have as much competition because the song is more recent.

What’s the latest song that’s topping the charts today? Hop on the bandwagon as soon as possible and create a cover for that song. You may not like the song itself, but you can always create a remix that matches your style.

Help for YouTube Musicians

As long as you follow these steps, you’ll be on your way to becoming one of the most popular YouTube musicians. It’ll take a lot of time and patience, but you can’t give up right away.

Need some extra help? Check out some other ways that you can promote your music through social media.

Career Cheer 7 Cool Ideas to Promote Your Music Over the Holiday Season

Career Cheer: 7 Cool Ideas to Promote Your Music Over the Holiday Season

‘Tis the season to be jolly. The holiday season is also a great time to promote your music. People are hustling and bustling to get presents and you want to be on their shopping list.

But how do you make sure they know everything you have to offer.

Keep reading for 7 cool ideas to promote your music over the holiday season.

The Holiday Season on Your Website and Social Media

One great way to promote your music is on your website and social media. Sure you do that all the time but it’s time to add a little cheer.

Adding blog posts that are search engine optimized for holiday subjects or about holiday events will help you rank in results in a better position for more searches.

This will help you get more traffic to your site searching for the perfect gift but don’t yet know that you’re it.

Once they’re on your website you can dazzle them with your talent and make the sale.

It’s important that your site is user-friendly, convenient and easy to use and that you offer various products and methods of payment. A slow loading or confusing website with few choices could chase potential customers away.

Social Media Promotion

Social media is the perfect place to attract more visitors to your site and help you promote your music. Don’t forget to make your posts there festive and enticing.

One thing to remember about social media is that not everyone on one social media site is on the others. Instagram, Facebook, Twitter, and LinkedIn all have devoted users who don’t use the others.

To make the most of social media, reach out to followers on various platforms and at different times. If you post at 7 am every time, the individuals who only use social media at night may not even see your posts.

Get in the Holiday Spirit and Sing Some Holiday Songs

You may not be Bing Crosby or Michael Buble releasing a Christmas album every year but you can attract a whole new audience and impress the fans you do have with holiday music.

A lot of stores, radio stations, and DJs are only playing Christmas music in December. They get sick of playing the same ten songs 24 hours a day. Youtube and other online venues also have visitors that want something new to listen to that still has a holiday feel.

No matter what genre of music you’re passionate about, doing a holiday song can help promote your other music. Whether it’s Hanukkah, Christmas, Kawanza or New Years songs you could get some air time and great exposure.

Live and Virtual Holiday Specials

Book some time at a local mall, create YouTube specials or use other physical and virtual venues to play some holiday music. You could even have guests like a local comedian or have Santa show up to add to the festivities.

You get a chance to showcase your music and get exposure while adding to the holiday season entertainment for visitors and fans. It’s a great way to direct people to where they can find your other music.

It gives the audience a chance to share and promote your music special and spread the word even more with just the click of a button. You can be seen by more music lovers and gain some loyal fans.

Offer deals they can’t refuse and throw in a free song to entice them to listen and share your music over the holiday season. This is also a good way to get them to click through to your site after watching your special.

If you’re doing a live event in a physical venue have cards or t-shirts with your website and details on it so that you get free advertising and you’re easy to find long after the event is over.

Networking and Guest Spots

With over a billion websites and millions of people with youtube channels and blogs promoting their own songs, it can seem nearly impossible to actually get the exposure you want.

Networking and guest posts are an excellent way to increase the number of people who see you and to build relationships with others in the same niche as you.

Write a music blog post for a top music site, including a link to your site and even an audio of some of your music. Blog owners are often looking for contributions to their blog. They also cross-promote which means anyone who follows them on social media will be invited to read your post or see the video you contribute.

The holiday season is a great time to do this because everyone is busy and it’s hard to come up with enough unique material for blogs and channels.

Email and Holiday Cards

Email and subscriber lists are an effective and efficient way to keep in touch with fans. Don’t forget to show them some love for the holidays.

A holiday card with a sample of your music, a promotion or deal on your latest project and links to your site can help you remind them you’re there.

This saves your fans having to even go in search of the perfect gift or music options because it comes right to their inbox.

Everyone loves to know they’re appreciated so make sure you take time to thank your followers, email subscribers and fans over the holiday season for their interest in your work with wishes for a Happy New Year ahead.

If you have any promotions such as Patreon projects or are planning a Music Release event coming up be sure to include information for that as well. While people are in the giving spirit you might just find they are willing to support you in more ways than one.

Don’t Be A Grinch and Enjoy the Holiday Season

The holiday season is the perfect time of year to promote your music and video projects. Don’t be a grinch thinking it’s not really your thing.

You could be getting greater success and tons of fans from Santa this year if you promote your music this holiday season.

For more tips or help in promoting your music or planning a release check out our awesome features today.

Music Marketing - Proactive Ways To Increase Your Reach

Music Marketing – Proactive Ways To Increase Your Reach

Music marketing is how record labels and artists promote music to their target audience. Music marketing consists of multiple factors, for example, social media, press campaigns, online advertising, radio play and film placements. These combined make the ultimate marketing machine. But what some ways to achieve it?

Twitter this twitter that

Twitter is a vast network, consisting of millions of users, retweets and hashtags. It is a powerhouse for music marketing. To gain exposure over Twitter, you need to be consistent and should he check with your posting. Set up a posting schedule; for example, you could post promotional tweets in the morning and more lighthearted tweets in the afternoon. If you do this for a solid week and have a look at the analytics, you will be able to see which tweets are the most effective. Once you establish useful tweets, do more of them and reevaluate in a few weeks.

Remember to use #hashtags when posting content. If you did not know a hashtag is a form of metadata used on social networks and is away the uses to find particular material which is relatable to the hashtag. Again, use the analytic’s built into Twitter to establish which are most active.

Facebook it

Facebook is a funny one for music marketing. You can have thousands of followers on your page however only a handful will see the post. Here’s a top tip. Head to your page’s admin settings and have a look at the engagement analytics; Facebook kindly show you which days and times people engage with your content. Once you have established this, create a posting schedule and start lining up your content. Review this in a week and see if you will reach an engagement has increased. If not, reevaluate and try again. The key to successful Facebook posts is consistency and a lot of trial and error. Try out different images and wording. Your audience may like communicating in memes. They could like long-form style posts. Try a few and reports back to us with your findings.

Fan promos

If you are in the music industry, sending DJ promos is not uncommon. However what is unusual is to send your fans a promo before the official release. Madness? No, not at all. You could put your top fans to work in exchange for your music via promo.

Set up a landing page showcasing your music but also include an email input form. Ask your fans to subscribe to your mailing list and have an automatic response email asking your fans to share the landing page to their friends. However, set criteria; in the initial auto-reply email ask your fans to screenshot them posting the landing page and for them to email it to you. Tell them you will choose 5 lucky people to receive an early release via promo email. This will help create buzz and traffic to the music.

Get featured on Podcasts

Podcasts have been around a while and are becoming increasingly popular. This could be used to your advantage. For example, if you wish to promote drum and bass, we recommend you start searching for drum and bass podcasts. Shows like Hospital Podcast allow music to be submitted for feature consideration. Take a look at their websites and grab the relevant email addresses. Often they’ll have a public submission email address. Use promo software, like Promo.ly to send them your latest track.

We hope these brief, informative ideas help when promoting your next hit. There is no secret sauce with music marketing. Grab an idea and go with it. If it fails, try again until it succeeds. For more information on music marketing, Promo.ly have an extensive blog especially for you!

Should You Upload Music to Spotify_ The Pros and Cons for Musicians

How to Upload Your Music to Spotify? The Pros and Cons for Musicians

Think back to when you were a kid, dreaming of making music for the rest of your life.

Dreams like this were more elusive before the rise of YouTube and online music streaming apps. Now, artists can get their music in front of millions of people without a record deal.

And this digital music revolution isn’t slowing down.

Easily, the most popular music streaming app of the bunch is Spotify. Boasting an impressive 180 million users, it’s even credited with launching the career of Grammy Award-winning artist, Lorde.

Could you be an upload away from turning your dream into a reality? Is Spotify the right platform for you and your music?

How to upload music to Spotify, the pros and cons of Spotify, and how to get the most from this platform:

Create Your Artist Page

Before your Spotify upload, you need to create your artist page first. Spotify can be a powerful marketing tool, so this is a great opportunity to flex those branding muscles.

Is your current band photo looking a little dated? This would be a good time to update everything from your photos to your official bio.

Spotify gives you 1500 characters to tell your story. You can also include links to your website, music magazine features, and your merch store. Don’t hesitate to talk about the artists, events, and stories that inspire your music.

These little details can help people connect with your music. Keep building that connection by including your own Spotify playlist. This is a great way to show love to fellow artists and give fans another way to get to know you better.

Syncing Up with Spotify

Once you’ve registered for Spotify and set up your artist page, take a look at partnerships that Spotify has with other digital services.

These Digital Services include:

  • CD Baby
  • Songkick
  • Ticketmaster
  • AXS
  • Eventbrite
  • Merchbar
  • Distrokid
  • Emo Bands

If you sell music, concert tickets, and merchandise through any of these services, connect your accounts to make them appear in your Spotify page. This is a quick and easy form of cross-promotion.

Syncing your CD Baby, Emo Bands, and Distrokid accounts will also verify your Spotify page, making you a verified artist on Spotify (blue check and all!).

How to Upload Your Music to Spotify

The good news: Spotify makes it easy for artists to quickly upload their music. Not only can you upload though music distributors, like Label Grid, Spotify recently rolled out a new beta feature that allows indie artists to upload their music directly onto Spotify without a distributor.

This means indie artists can now directly upload their singles EPs, and albums on to Spotify. Indie artists can now plan album releases and even preview how their releases will look and sound to fans. Plus, artists can also track their most popular tracks with built-in analytics.

The bad news: currently, this beta feature is only available by invitation. This is expected to change as Spotify plans to open it up to more indie artists. But interested artists should sign up to their mailing list to stay updated on opportunities to join.

Another factor to consider when you upload to Spotify is whether or not your music is unreleased.

If you want to submit a playlist directly to Spotify, it must be unreleased music. Plan accordingly and make sure your release date is no less than a week away before submitting.

Is Spotify Free for Artists?

One of the first questions artists ask is whether or not Spotify is free.

The good news is, yes! Spotify does not charge artists to upload music. However, keep in mind that the music distributor you use will likely charge a fee or commission.

Spotify also allows artists to promote merchandise without a fee.

How Much Can You Earn Through Spotify?

This is where Spotify receives its biggest criticism. In recent years, the streaming service has received significant scrutiny over their revenue model for artists.

Despite nearly a million streams per minute, Spotify only pays out $0.006 to $0.0084 per every stream. Worse, this revenue is paid directly to the music holder. This means the revenue is often split between artists, writers, music producers, and their record labels.

This makes it much harder for new artists to earn a living from Spotify.

While Taylor Swift may be one of the biggest artists in the world, she too took up the cause against Spotify when she pulled nearly all her music from the platform in 2014. Swift called out the platform for directly cutting into paid album sales.

Despite Spotify claims that working musicians can make up to $425,000 in monthly royalties, Swift’s own claims further shed light on potential problems with the service.

Top Takeaways

Is Spotify the right platform for you?

Here’s a recap of the top takeaways of Spotify:

  • 180 million users and almost a million streams per minute
  • Create your own branded artist page
  • Tell your story, sell your albums, and promote your merch
  • Get your music on Spotify through your music distributor of choice
  • Direct uploading for Indie artists is by invitation only
  • See which music trends best with built-in analytics
  • Spotify is free but your music distributors will charge a fee
  • Artists can only earn $0.006 to $0.0084 per stream

Spotify is part of a special club of digital streaming services for both fans and artists. Other services include Apple Music, Google Play, Amazon Prime Music, SoundCloud, and Pandora.

Start Making a Name for Yourself

Feel music stardom within your grasp?

If you’re ready to try your luck and upload music to Spotify, bookmark this guide right now and get to work on your Spotify presence!

But remember, Spotify is just one piece of the promotion puzzle. If you really want to get your music out there, start building your powerful list of industry contacts now or talk to an expert who can help.

What Music Promotion Companies SHOULD DO FOR YOU!

What Music Promotion Companies SHOULD DO FOR YOU!

Now, this is the ultimate question. What should music promotion companies do for you? Should they promote your music? Should they get you interviews with top magazines? Do they write the press release details? Do they tell you what is going on? Confused..?

Promo.ly have worked with a good deal of PR companies over the years and each of them work in their own unique way.

Let’s explore further into the world of music promo companies

This topic is subjective and depends on the company you are working with. It also depends on your budget; music promotion isn’t cheap and if it is, you may need to question who you’re working with. Promotion & marketing is a skill, normally comprising a lot of trial and error. What works for someone else doesn’t mean it will work for you? Aphex Twin’s team likes to spray paint his logo and launch blimps into the sky to announce albums. Others like a more traditional approach, such as email campaigns and promo mail-outs to gain features. Would this work for you? Maybe, but I bet there’s a better solution which suits your record label. 

Promotion companies should explain how they work and what they intend to do with your music. This process should be collaborative. Remember, you’re paying them to work on your behalf. The music PR team should have a good track record. They should be approachable and want to work with you. They should also keep you informed about what’s going on, and what is working and not working so well. The PR company should extend your record label or company. It’s no use the PR company doing their own thing and keeping you out of the loop. Think about the PR company being the boat and you’re the navigator. You then have the crew who will get you to your destination. Think about what music PR companies should do for YOU. You’re in control. 

Good promos companies

A good company should say no to working with you. Your music may not suit their tastes or style. They might just dislike it altogether. A good PR company should tell you straight what they think about your music. If they only seem concerned about their invoice and not the music, perhaps they are not the company for you. There are plenty of music PR companies available if the first choice doesn’t work out.

All PR companies work very differently. Some do everything you can imagine and others will only email to DJs on your behalf. Some may take your money and you’ll never hear from them again. Let’s hope it’s not the latter. Doing research about the company will save you a lot of hassle in the long run.

Sourcing a music PR company

When sourcing a music promotion company you need to decide on what you need them to do. In the electronic music industry, most want someone to send their music to DJs, Blogs and Magazines. They want features they can boast about on their social media. This may sound easy but music promotion is a long game and results take time; your PR company should explain this to you. If you want blog articles written about your music, you need to appreciate this takes a while to organise. Don’t get annoyed with your publicist when it the feature isn’t online within a day. Your PR company have to create a press release, collate music, embed images, write an email, email the recipient, chase the email, organise a feature, chase the email again, confirm the details and eventually send the published article back to you. This process can take anything between a week and several months. All of this process is for only 1 recipient. Imagine if the goal is 10 blog articles written by 10 different publications; yep, this is where a lot of your budget goes.

Ask questions

When contacting a PR company you should ask them which publications they work with. You’ll probably find different companies have their favourite ’secret weapon’ contacts which they like to show-boat about. “We have close contacts at Thump, Mixmag & Billboard” are often the lines used during the sales pitch. This is cool, but find out about the smaller niche contacts too. The niche blogs audiences may love your music. Who knows, these niche blogs one day may be the new Mixmag?

Hopefully, you now have an idea what music promotion companies should do for you.

To Summarise

What type of promotion do you need? How big is your budget? Once you have the answers start your research and due diligence. Ask lots of questions and ensure the PR company is the right choice for you. Remember, your promotion is in their hands. It needs to be correct.

If you would like to learn about music marketing, this article on pitching music will point you in the right direction.