Branding 101: Why Podcasts Are Great for Growing Businesses

If you are looking for ways to enhance your digital audio advertising and diversify your audiences, podcasts are a great way to do that. Podcasts can provide a lot of value to your followers while keeping up with their fast-paced lifestyles. 

You can extend your blog content and social media promotions through a podcast. Through it, you can offer practical advice and insights, interviews with individuals your audiences know and like, and so forth. Offering genuine value is, in the end, one of the most effective strategies you can use as a business to develop confidence in your brand. If you want to maintain your business’s value, podcasting offers you the opportunity to get there.

Here are other reasons podcasting is perfect for your growing business:

1. Increases Online Engagement

When you use podcasts, you have a great probability of engaging with a new audience. If a topic or subject interests your listeners, they generally subscribe to the series, listen to it again, and will want to follow future episodes. Furthermore, your listeners may refer it to their peers, resulting in increased traffic.

2. Enhances Online Credibility

The podcast is a one-sided communication platform, but you could still get the sense of speaking directly to your audience. As a result, your listeners feel more connected to you, as they feel you are directly speaking to them.

You will know if your podcast connects well with your audience with an increase in listeners, social shares and mentions, and feedback. A podcast is also a great way to share corporate news. With podcasting, you may also establish a sense of authority that is absent in printed form. 

3. Provides Inexpensive Marketing Avenues

Compared to video production and other extensive and expensive content marketing strategy, it is much simpler to start a podcast. For example, It is a great alternative to video marketing when your budget constraints it. 

The resources you need for the podcast are simply accessible and inexpensive. The finest business podcasts only require a high-quality microphone, headphones, and a laptop, and you are good to go. You may even use a high-quality smartphone to get started.

There are also a lot of free editing programs, and all you need is a strong Wi-Fi connection. Podcasts can also be sent via email marketing and a variety of distribution platforms through which to market your podcasts.

4. Stands Out against Other Online Media

There is a lot of content on the internet, which is causing content-weariness among internet users.  For this reason, podcast content is usually a pleasant break. Launching regularly scheduled podcasts might be enticing to your audiences and reinvigorate your marketing initiatives.

5. Builds Listener Interest

Regular podcast sessions will also build listener interest in your products and services, especially when you podcast consistently.  A well-executed podcast will help your business become well-known. 


Podcasts are now more widely available than ever before. People are highly mobile, and as a result, there are more and more platforms offering podcast content. On-demand podcasts are just more consumable; that’s why its audience continues to grow.

Nothing can stop the growth of podcasts since on-demand listening is the preferred way of communication globally. There is a clear market, with over 800,000 active podcasts and over 54 million episodes available internationally.

You may leverage this trend and reach your target audience by starting a podcast. There is a lot to learn about starting a podcast for your company, whether you’ve never done it before or have had the itch to start one but never got the go-ahead.

Promoly is a digital audio advertising company offering music marketing strategies and other innovative techniques to help innovative brands get better engagement online. We also help you track recipient engagement, drive more features, push more sales and get your brand noticed. Contact us today!

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