Podcasting is a time-efficient form of communication. Listeners can tune in to podcasts while multitasking at work, commuting, or doing chores at home. They can even replace specific meetings, saving time and increasing efficiency.
Simply put, it is another method to entertain, humor, and educate people. Since it’s all sound, users get fewer distractions, and you can easily convert them to loyal followers because listening to podcasts is a more reliable way of consuming content. It means that it’s quicker to get high-quality leads through podcasting.
This is where email marketing enters. The long-time method is still a reliable and time-tested effective digital marketing strategy with the most significant conversion rates, among other ways.
Adding email marketing to podcast promotions will get you the results you need more efficiently. You can update your audience and easily tap into new listeners, establish loyalty with them, and consistently deliver all types of podcast-related content directly to them.
Here are some other benefits of using email marketing for podcasts:
1. Successfully Nurture Less Active Audiences
Your podcast channel will have a mix of listeners, from the most active to those who occasionally tune in to your podcast.
Email marketing can help you keep engaging with them after signing up for your newsletter or subscribing to your channel. Even if they don’t always listen to your show, they can still receive updates on the latest episodes and promos you may have.
If you write your content well, they will click through links you provide in your email to episodes that pique their interest. They will also not get left out, even if they listen to your show casually, since they regularly receive a summary of your updates via email.
2. Convert Audiences into Paying Customers
Whenever you are releasing a promotion, say for brand new merchandise, service, or affiliates, you need to double up advertisements on the email drips you send. That way, you can inform the majority of your subscribers and give them a chance to participate.
Create email campaigns that provide a compelling copy that moves your subscribers to action, converting them into paying customers.
Best of all, listeners can quickly broaden your reach by wearing or using your items, promoting your podcast channel on social media, and recommending your podcast to their inner circle. That’s free promotion for your podcast!
3. Increase Website Traffic
Email marketing can be a powerful strategy to boost traffic to your podcast website. More online visitors means a better chance of appearing in relevant search results. If you add links in your emails, new listeners can locate your platform better, which is the goal every podcast marketer should aim for from the start.
Sending content routinely encourages your listeners to visit your website and get your newest or most trending episodes. Include clickthrough links to your blogs as well and any other running campaign you may have.
4. Optimize Lead Generation to Acquire New Leads
You can promote your podcast further by using effective lead magnets through email marketing. It can provide free content or discounts that aim to “give back” to your audience.
Suppose you prioritize serving what your customers need instead of hard-selling your content and your product offers. In that case, you are more likely to make loyal followers and customers of your audience.
When you offer something for free, listeners who want to participate will not be bothered to give you their name and email address. It allows you to compound consumer data crucial to improving podcast content, keep it relevant, and add value to your listeners.
The Popularity of Podcasts Is Only Increasing
With more time spent at home and screens being less of a delight but more of a distraction, the popularity of podcasts continues to grow. Consumers seek greater connection and variety, so there has never been a better time to be a podcaster than today.
If you wish to reach a massive audience that is highly mobile, social, engaged, and loyal, you need to start podcasting soon. Further improve your digital marketing strategies with email marketing, a great way to kickstart promotions to your target audience.
At Promoly, we are a record label marketing platform assisting brands in promoting their audio content through email marketing strategies and social media platforms. We effectively track recipient engagement, drive more features, and ultimately increase your sales and put your brand out there. You don’t require a credit card to start now. We also offer flexible pricing for your creative brand, so contact us today!