In a digitally-driven age where there are creative ways to enjoy media, and one of the booming crafts that have been dominating the internet includes podcasts. Whether you want to talk about passions, ideas, or want to discuss the latest let’s play of your favorite video game, there’s a podcast for that. But while it’s easier to set up your own podcast with the right tips, confidence, and starting gears, it’s not as easy to grow a following.
As with every other kind of online business, you have to know how to increase your podcast listeners or you’ll be in a digital wasteland. You might have tons of followers on your Facebook and Instagram, but if your podcast is growing at a snail’s pace, it’s time to think about growing your listenership. With that in mind, here are some ways you can increase your audience:
Tip #1: Get to Know and Adjust Your Target Listeners
The first thing you need to know is, who do you want to reach out to? The answer to this question will help you craft your podcast so that you can have a defined audience that’s already into what you’re doing.
You don’t have to know your target listeners in detail, but you should have a general idea based on the topics of your podcast. If your podcast is about discussing the games you’ve been playing lately, then it’s safe to say that most of your listeners will be gamers. If you’re ranting about the latest trends in the movies and television, then chances are you’ll have a lot of film buffs listening to your show.
But don’t be limited in your listenership by just having one target listeners. It’s a good thing to have one specific target listeners, but you also have to adjust your podcast so that it can have a wider appeal.
Tip #2: Market Your Podcast Using Social Media
Social media is undeniably the easiest way to reach out to a wide range of audiences. By uploading your podcast episodes on your social media accounts, you get the word out more easily and exponentially. You’ll be able to connect with your target listeners, and you can also reach out to a new listenership that you didn’t know was out there.
The only thing you have to watch out for is to not be too pushy or overly promotional. You want listeners to know about your podcast, but you don’t want to sound like a commercial for your podcast the whole time you’re engaging them. Your social media accounts should be a place where you engage your target listeners and talk about other things that have nothing to do with your podcast.
Tip #3: Engage with Your Listeners and Join the Growing Podcast Community
There are a lot of podcasts out there, and if you want your podcast to stand out, you have to make sure that you engage with your listeners. You don’t have to post regularly, but make sure that you have something to say every once in a while.
It’s always a good idea to respond to comments left by your listeners, and you should join community groups and forums where they post. Engaging with your listeners is the best way to grow your podcast community. It’s also the way to get people talking about your podcast.
The Bottom Line: Increasing Your Podcast’s Popularity
There are a lot of podcasts out there, and each of them has its own target audience. These podcasts are not standalone, and they can’t exist without their loyal listeners. A growing podcast community is a key to your success, and you can build more meaningful relationships by simply engaging with your listeners and opening your ears for more improvements down the line.
How Can We Help You?
If you’re thinking of boosting your audio marketing strategy, you’ve come to the right place.
Here at Promoly, we help innovative brands promote their audio in a saturated digital landscape through email and social media. With our audio and content promotion tool, you’ll get to drive downloads, grow your audience, track recipient engagement, push sales, and more.
Learn more about our tool and boost your strategy today!