Podcasts are a fun way to create content and share opinions with a global audience from the comfort of your own home. However, if you’re looking to pursue it as a career and produce one that earns, it will take more than recording conversations.
Innovations in podcasting services have created many opportunities to optimize your content creation, and one that you should pay the most attention to is podcast analytics.
What Are Podcast Analytics?
Podcast analytics are the numbers you get from your podcasting services that tell you important statistics about your podcast and the people listening to it. It’s more than just how much your iTunes or Spotify rating has gone up. It also includes data like how many people are listening, how far they’re getting in the episode, and when they are listening.
When it comes to podcast analytics, there are three main categories of stats that you’ll want to know about:
1. Listenership Stats
Listenership stats are the most obvious type of podcast analytics. They measure the overall listenership numbers, as well as the audience demographics. These statistics can help you realize when and how your podcast is most popular. This insight can then help you figure out what to do more of and what to do less of.
2. Audience Engagement
Audio analytics lets you know how people are engaging with your content. It can tell you how far in your episode your listeners are getting when they are dropping off or speeding through the podcast.
As you can imagine, this information is important because it can help you figure out what parts of your podcast are resonating with your audience, as well as what parts are falling flat.
3. Monetization Stats
These stats are probably the least understood of all podcasting analytics. They can be tricky to interpret, and they can be misleading if you’re not comparing them to other metrics, which can make it harder to figure out what parts of your show are driving direct revenue.
For example, if your direct ad read-throughs are high, that might be a sign that you need to improve the quality of your ad reads or break up the content into smaller chunks.
How to Access Podcast Analytics
Podcast analytics are available from all of the top podcasting services. Podcasting services like Apple, Spotify, Overcast, and many more give you access to podcast analytics. The industry standard is to use the tools provided by your service of choice with the added option of using third-party analytics to get more specific stats that you won’t get otherwise.
Why Should You Pay Attention to Podcast Analytics
Podcast analytics can be very valuable for improving your podcast. It’s important to be aware of the problems in your podcast that you might not even realize are there. Trying to make it in the podcast world without analytics is like driving with no headlights on. If you want to succeed, you’ll need to illuminate all your blind spots.
Develop an audio marketing strategy that will improve your podcast and entice audiences from all over! Collaborate with us, and we’ll help you promote your podcast over email and social media. Start now to get your podcast noticed and begin building a community!
