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Ever wonder how music videos go viral? Any undiscovered artist can go big if they use the internet the right way.

The rise of social media means that there are more and more ways for promoting your music to a large audience. You no longer need an agency or PR company to get the exposure your music deserves–you can be in complete control over your own music promotion.

But what can you post besides your music? How do you build your music brand online? Here are 5 ways you can use online music promotion to change your career path for the better.

1. Instagram

Instagram is a platform that isn’t slowing down. It’s an easy way to build an audience with hashtags–and getting discovered is easier than ever.

Not only can you give your followers a behind-the-scenes look at your life and your music making process, but you can also link to your videos through posts or stories.

Building an audience on Instagram is all about posting content that flows well together–and maximising your use of hashtags.

2. Facebook

It’s diversity and advertising functionality makes it a powerful platform–and one that’s great for when you’re just starting out. You can post videos, images, text posts, or even live videos.

This allows you to directly link to all of your content, no matter what form its in. Facebook also has an advertising system, which allows you to pay to direct your content to a more targeted audience.

3. Twitter

For building communication with your audience and having a conversation with your soon to be fans, Twitter is the perfect platform.

Unlike Instagram or Facebook, Twitter is a bit more fast-paced. With short bursts of activity and engagement, you can stay up to date with the latest trends and let your followers know what’s on your mind.

You can build an audience by interacting with others–through likes and retweets–and creating great content.

4. Youtube

When you think of the latest trending music video, Youtube probably comes to mind. This is the platform where you’ll be uploading your music. You can build a subscriber base to alert your fans of new music–and the more views you get, the higher up your video will go on the search algorithm.

The key to getting seen on Youtube is by having strong, visually appealing content. The longer your viewers watch your videos, the more likely you are to rank higher.

5. Snapchat

In the fast-paced digital era, Snapchat is a great way to get people’s attention. When people use it, they’re 100% focused on your content with little distractions. This means that just having 1 follower on Snapchat is worth a lot more than on other platforms.

It doesn’t have a discovery feature, so getting noticed on Snapchat isn’t easy. It might be hard to build an audience, but you can funnel your fans to Snapchat through other social media platforms. From there you can keep them updated on your day to day life–and promote the release of new music.

Using Social Media for Music Promotion

With social media marketing for music promotion, you can let your personality shine through and add something special to push you above and beyond the quality of your music.

This lets you reach an audience to share your work–your music and much more.

Looking for more tips to take your music career to the next level? Check out our blog for more!

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