If you’ve been following the internet music scene for a while now, you’ve probably become quite acquainted with the idea of using SoundCloud to get your music out in the open. With all the years and effort that you’ve put into pursuing your craft and refining your talent so that you can make it a lifelong passion to pay the bills and live comfortably, it makes perfect sense to use SoundCloud. Now, the question is: Are you really making the most out of SoundCloud?
It’s worth knowing that SoundCloud can be used for so much more than simply uploading your music and hoping for the best. You see, SoundCloud yields so much potential for any musician-businessperson to turn their talent into a well-paying profession if they use the platform properly.
You can use Soundcloud to get both your name and music out in the open for everyone to enjoy, follow, and look forward to with the right promotional strategy. Thanks to the platform’s easy-to-use interface and simplistic algorithm, the extent to which your promotional chops take effect is entirely up to your control.
Whether you have a new track or EP coming out or have been aiming to gain some much-needed traction in the industry, here are a few SoundCloud promotion tips that you can put into play right away:
1. Put a marketing plan together—and stick to it
One of the most effective techniques that you can use to your advantage when promoting your SoundCloud is to build a marketing plan that can help set every promotional effort in the right direction. While it may not necessarily be as exciting as playing a concert for 10,000 people, creating a marketing plan and following it step by step is the best approach to make your way there much faster.
When putting your marketing plan together, it’s important to understand your target market on a much deeper level in terms of what they do, what works best to their preferences, and how they enjoy their music. Doing so is a great way to understand how you can promote your SoundCloud music in a manner that’s easy for them to consume.
2. Check who your fans follow
If you already have an ideal fan in mind, knowing who they follow on SoundCloud will help with figuring out how you can be what they look for. Once you pooled a test group of similar potential fans or profiles together, go ahead and check for any common artists that they might be following. Finding the common denominator among those in your ideal fanbase will show how you can represent yourself on SoundCloud so that you can promote better and attract like-minded followers as well.
3. Keep an eye out for data by going pro
SoundCloud also provides its users with valuable data. However, accessing data analytics on SoundCloud requires going pro. As soon as you get SoundCloud pro subscription, you’ll be able to access traffic data and listener data to understand what tweaks you’ll need to make with your promotional efforts. Additionally, upgrading your account to SoundCloud Pro is also a great way to ensure what upcoming trends on the platform are drawing attention and are about to become the next best opportunity for further growth.
Promoting your music on SoundCloud is a step in the right direction towards becoming a full-fledged professional musician. Properly doing it will make a huge difference in how successful you can get. By following the three tips mentioned in this article, you can ensure that your promotional efforts can fast-track you and your music towards success easily.
If you’re looking to learn more about getting more plays on SoundCloud, get in touch with us today to see how we can help.