Whether you’re a solo artist or a band looking to land a big break, dropping your album on the spot may not be the best step. As exciting as it is to have the opportunity to share your hard work with the world, silently releasing an album will not work unless you have an impressionable fanbase.
Fortunately, in this digital landscape, there are hundreds of social media channels you can leverage. With 4.48 billion active users online, the possibilities for promoting your music on the internet is limitless. It can be daunting to choose the best route with so many options available, but the key is establishing a strategy that excites your fans.
To that end, the tips and tricks below should help you navigate the saturated world wide web when releasing your album:
Tip #1: Create an Album Release Strategy Based on Your Fans and Personality
When sharing your music online, there are many ways to go about it. One of the best ways to start your release strategy is to base it on your career level. This encompasses your band’s personality, including your fanbase size, online presence, genre, and career focus.
If you’re an energetic band that hops from one live show to the next, you can devise a marketing campaign that uses social media to spread the word about your gig. You can invest in posters, videos, or even work with reputable influencers to promote your show.
Tip #2: Release Your Album Constantly
One decade ago, artists would drop albums once a year and all in one go. However, modern musicians find that shortening the cycle of release makes it easier to engage fans. Releasing every two months, for instance, allows listeners to keep track of your music without being bombarded by other singles in your album.
Splitting your album enables you to stay on top of your fans’ minds, which gives them more chances to catch interest, share, and purchase. Each release must have its mini-marketing campaign that includes utilizing your social media, website, email list, and other connections with influencers.
This is the best route for those who are just starting as a musician, as it allows you to build your online presence steadily. As for established bands, other strategies may be more suitable as releasing one song at a time may not generate enough revenue for your tour.
Tip #3: Entice Your Fans by Releasing an Exclusive Preview
It’s a common tactic for artists to showcase a preview of their album before the official release date, though you add a more exciting touch to the strategy by making the preview exclusive. For instance, hosting a live show and surprising the audience with a preview of your album is an effective way of driving traffic to your social media engagement. A bit of mystery makes for the best news to spread online, and when done right, it can pique the interest of more fans.
Promoting your music is a trial and error process, so trust that your strategy will refine over time. Don’t forget that in this technologically advanced world, there are marketing tools you have right at your fingertips – so all you need is to grab the method that resonates with your music, fanbase, and style. To that end, the tips above should help you get started with a bang.
If you are looking for a music promotion company to help you promote your music effectively, get in touch with us to see how we can help.