1. Create a strong social media presence
Although it’s the 21st century devil, it’s essential in this day and age that you have a strong online presence. Show people your music, how hard you’re grafting, your studio sessions, your personality. People love a behind the scenes insight into the life of an active artist. Showcase what you’re cooking up, get interesting with your content and make sure all of your socials look tidy and themed.
2. Network, Network, Network!
Go to events and socialise with artists, ravers, everyone! It’s not as snaky as it sounds. Not only is it good to meet people in a networking sense, engaging with like minded people may spark new ideas and give you the energy you need to work hard in what can be a tiring industry. It’s also a great way to remind yourself why you became an artist in the first place, because you love the music! It’s an added bonus that the people you meet may also like the music you’re making.
Talk about what you’re doing with people, post your music on your personal Facebook page, make it known that you’re an artist. You never know, your mother’s, boss’s, son’s girlfriend might work in the office of the label you’ve always dreamt of being signed to, so be vocal, but be humble.
4. Attend industry music conferences
These are great environments to mingle with some of the key industry players. Get yourself a pass and try connecting with a few labels, managers and agencies, or, don’t get a pass and get the intel as to where the best industry parties are being held and hope you end up waiting in the queue for the toilet next to London Elektricity with your favourite Hospital Records T-shirt on.
Here are a list of conferences useful to attend as a new artist:
– ADE (Amsterdam Dance Event)
– IMS (International Music Summit)
– Winter Music Conference
– Brighton Music Conference
– BEC (Beats Evolution Conference)
5. Familiarise yourself with software like Adobe Photoshop/Audition so that you can create your own content
Start producing professional looking online content without spending your own money paying a graphic designer. This is a perfect sorcery in leading people to believe your music career is poppin’ off enough to make you enough money to afford a designer, when really you’re a behind the scenes wiz when it comes to creating content.
6. Get on the radio!
Get yourself a show on an internet or community radio station. This is a great way of promoting what you’re about and platforming yourself as a personality. People will connect with you as a person, leaving them feeling warm and familiar about connecting with your music.
7. Remix, remix, remix!
Be daring and smash out a monster bootleg of a well known track to draw attention to your style. Or, if you know other up and coming artists starting out in a different genre, you could suggest remixing each others tracks for maximum exposure. Everyone’s a winner in this situation as your sound is exposed to a totally new audience. When your name becomes more established, you’ll be paid to remix another artist’s track. Using the technique of having your tracks remixed by artists from different genres is an industry favourite, even with the bigger artists, so it’s good to get some practice under your belt.
8. Support other artists by tagging them online when you rate/play their tracks.
As the old saying goes, what goes around comes back around and if you’re seen to be supporting other artists on their mission to get their music heard, not only does it make you a solid person, the good eggs will acknowledge and may even return the favour when the time is right. There are a lot of people grafting as hard as you are, so make good connections and be known to support the scene you work in, it won’t hinder your progression.
9. Get a job in music
Having a job in music can open up endless opportunities for a new artist. It’s a great way of learning about the industry, and a great way to show professional bodies, who may be up for checking out your artistic side, how passionate you are.
A warning with this, be careful you don’t go in on your first day with ‘I WANT TO BE A WORLD FAMOUS DJ’, written on your forehead. If a professional establishment suss out you only had one motive when applying to work in that office, and your work starts to slack, you’ll lose their respect which may hinder your reputation. Only apply for jobs you want and know you’d be good at. Be smart but be genuine, it’ll help you stand out.
10. Make sure you have your best mixes, full of your best tracks, available online
If you have good DJ mixes on your Soundcloud, make them downloadable. People are more likely to stick them on repeat and then watch out for your next upload. Electronic music listeners are attracted to accessible content, especially mixes, so if you have a good mix that’s circulating online, it will attract people to you as an artist and encourage fans to see you play live.
When your following starts to grow, this would be when you’d tone down online mixes to introduce exclusivity, but for up and coming artists, the more people can hear what you’re about, the better. Besides, who doesn’t like smashing out a good mix and sharing with the nation. Go wild and have fun!